PUBLISHER: Fairfield Market Research | PRODUCT CODE: 1413775
PUBLISHER: Fairfield Market Research | PRODUCT CODE: 1413775
The global portable solar power cooler market is on track to achieve a remarkable growth during the period spanning 2024 to 2031. This growth is driven by the escalating demand for efficient and eco-friendly cooling solutions, particularly in the automotive sector.
The increasing consumer demand for automobiles equipped with air conditioning or coolers is expected to be a major driver of market growth in the coming years. Portable solar power coolers are optimized to fit on the floor in front of the smaller middle seat found in many vehicles. They are powered by rechargeable batteries or the car's AC port, providing enhanced convenience and efficiency.
These coolers offer a more effective and convenient means of storing supplies and food compared to traditional methods involving ice packs. Moreover, many car manufacturers are installing portable solar power car coolers to accommodate high-tech electronic features, further boosting the demand for these convenient cooling solutions.
Sustainability has emerged as a prominent trend in the portable solar power cooler market. Solar-powered coolers are redefining off-the-grid living by allowing consumers to extend the freshness of their food and beverages without the need for ice or perishable goods. Brands like ACOPower offer a range of portable solar cooler models suitable for various solar setups and budgets.
One such example is ACOPower's Lion Cooler, designed for mobility with a luggage-style handle and robust multi-terrain 6-inch wheels. This solar cooler can be charged in three ways: via solar panels, regular AC wall outlets, or a DC car port (cigarette lighter), making it a versatile choice for outdoor enthusiasts.
The COVID-19 pandemic had an immediate impact on the global portable solar power cooler industry. Restrictions on outdoor and leisure activities, such as camping and hiking, directly affected the market as consumers postponed or canceled such activities. Additionally, disruptions in the supply chain resulted from manufacturing plant closures and trade restrictions.
The increasing interest in outdoor recreational activities, particularly among millennials, has raised awareness about fitness and the importance of maintaining the freshness of food and beverages during such outings. In response to this trend, GoSun introduced the Chill, a solar-powered portable cooler in 2020.
The GoSun Chill operates on a lithium-ion battery bank and can be powered directly by a portable solar panel or the rechargeable lithium battery. It combines brushless compressor technology with an insulated air gap canopy, enabling solar-powered cooling even in shaded areas. The Chill's portability, with built-in wheels and a pull-out handle, allows users to enjoy fresh food and drinks wherever they go.
Europe is witnessing increased demand for compact, mini, and portable coolers among adventure enthusiasts and individuals engaged in outdoor activities such as picnics and camping. This surge in demand spans various age groups and is driving the adoption of portable solar power coolers in the region.
Additionally, the growing engagement in sport fishing activities is contributing to the rising supply of portable solar power coolers in Europe, presenting opportunities for market players to cater to this expanding market segment.