PUBLISHER: Fairfield Market Research | PRODUCT CODE: 1404013
PUBLISHER: Fairfield Market Research | PRODUCT CODE: 1404013
The global hazelnut market is experiencing remarkable growth, with worldwide sales valued at US$ 7.92 billion in 2024. It is anticipated that the market will continue its expansion, reaching an estimated US$ 12.8 billion by the end of 2031, driven by a projected growth during 2024-2031. The market's growth is attributed to increasing consumer demand for healthy ingredients and significant investments in hazelnut production. Several key trends are shaping the hazelnut market.
Hazelnut Usage in Broader Application Areas: Traditionally consumed as a snack in the U.S., hazelnuts are now finding their way into various industries, including cosmetics and pharmacy. Companies like La Tourangelle and Henry Lamotte Oils GmbH are introducing hazelnut oil product lines, promoting the benefits of hazelnut oil in cosmetics. Global beverage industry giant Davide Campari-Milano S.p.A. has re-launched Frangelico, a hazelnut-incorporated herb-flavored liqueur, which has gained popularity in Canada.
Confectioners Demand Hazelnut for Healthy Products: Developing countries such as India and China have a rich tradition of incorporating nuts into their dishes. As consumers in these countries relate nuts to health and wellness, chocolate manufacturers are introducing hazelnut-incorporated signature product lines. This innovation is enhancing the taste of confectionery products and catering to a wider range of consumers.
Acceptance of Chocolates and Modern Confectioneries in Festivals: India and China, with their rich cultural heritage of nut consumption, are increasingly embracing ready-to-eat foods and packaged meals due to rising disposable incomes and westernization of eating habits. Hazelnuts have traditionally been a star ingredient in festive dishes, especially sweets. Chocolatiers are capitalizing on this trend by re-launching products during festive seasons, incorporating luxury nuts into chocolates.
Alternative Products Used Preferentially Due to Lower Price Points: Hazelnut production requires specific climatic conditions, limiting its availability compared to other nuts like almonds, pecans, cashews, walnuts, and pistachios. Almonds, cashews, and pistachios have larger production volumes than hazelnuts. Hazelnuts are perceived more as a flavor nut and a luxury food rather than a dietary necessity. Many confectioners have experimented by replacing hazelnuts with other nuts in their bestsellers without a significant impact on their business.
Companies in the hazelnut market are expanding their product portfolios to target specific consumer segments by introducing various products featuring hazelnuts as a key ingredient. Suppliers are establishing long-term contracts with hazelnut producers to mitigate end-product costs and reduce margin pressures throughout the value chain.
Collaborative joint ventures between hazelnut producers and end-users are expected to enhance the product development process and ensure long-term success for all participants in the value chain. Leading confectionery players are entering the hazelnut manufacturing market to secure a stable supply of hazelnuts for their signature products and expand their retail offerings.
Confectionery
Bakery
Frozen Desserts
Coffee
Liquors
Others
Hypermarket/Supermarket
Specialty Stores
Online Retails