US Home Gardening Consumer Insights

Description

Home Gardening Consumer Insights examines consumer insights and trends in the US regarding gardening activity. Survey data display historical trends and consumer sentiment back to 2013, including examination of the pandemic-era for 2020-2022 and the return to "normal" along with the impacts of the recent inflation-driven economy into 2024. Survey responses in this study reveal consumer trends in gardening activity, including doing outdoor gardening and cultivating indoor plants, buying consumables, and owning gardening equipment. Details of what sort of plants consumers are raising, where and why they are gardening, and how they feel about organic processes and the term "plant parents" are also included in this report. Additionally, consumer insights into home ownership and work-from-home trends as well as changes in wellbeing that could affect ability to or interest in doing their own gardening activity. Consumer opinions on the topics above are analyzed by gender, age group, region, household income, and homeownership status.

Product Code: 4640

1. Introduction

2. Homeownership & Rental

Historical Trends
Homeownership vs. Rental Rates: Age Groups
Homeownership vs. Rental Rates: Annual Household Incomes
Owned Land & Property Size
Relocation Trends

3. Recent Historical Trends

Mental & Physical Health Effects
Negative Effects Reported in 2023
Continuing Mental & Physical Health Effects
Stress, Tiredness, Anxiety, & Loneliness
Energy Levels & Focus
Work-From-Home Trends
Work from Home Ability & Frequency
Remote Work Over Time

4. Historical Trends in Gardening Activity

Engaging in Gardening Activity
Ownership & Recent Purchases of Gardening Equipment
Purchase of Garden Care Consumables

5. Consumer Trends & Insights

Lawns, Gardens, & Outdoor Space
Landscaping Attitudes
Landscaping Services Consumer Insights
Who Performs Lawn & Garden Work at Home?
Consumer Attitudes about Lawn & Garden Care
Perceived Time Available To Do Lawn & Garden Maintenance
Importance of Organic or Environmentally Friendly Products & Practices
Lawn & Garden Consumable Feature Priorities
Key Sources of Information About Lawn & Garden Consumables

6. Demographics of Gardening Activity

Gardening Activity: Demographic Trends
Gardening Activity: Gender
Gardening Activity: Age Group
Gardening Activity: Region
Gardening Activity: Homeownership
Gardening Activity: Household Income
Gardening Equipment Ownership & Recent Purchases: Demographic Trends
Gardening Equipment Ownership & Recent Purchases: Gender
Gardening Equipment Ownership & Recent Purchases: Age Group
Gardening Equipment Ownership & Recent Purchases: Region
Gardening Equipment Ownership & Recent Purchases: Homeownership
Gardening Equipment Ownership & Recent Purchases: Household Income
Purchase of Gardening Consumables: Demographic Trends
Purchase of Gardening Consumables: Gender
Purchase of Gardening Consumables: Age Group
Purchase of Gardening Consumables: Region
Purchase of Gardening Consumables: Homeownership
Purchase of Gardening Consumables: Household Income

7. Gardening Activity

Location of Gardening
Plants in Gardens
Organic Gardening
Plant Parents
Why Garden?
Why Garden: By Gender
Why Garden: By Age Group
Why Garden: By Location of Home
Why Garden: By Region
Why Garden: By Type of Housing
Why Garden: By Presence of Children Under Age 18 At Home

8. Appendix

Related Studies & Reports
Macroeconomic Assumptions
Economic Environment
Demographic Trends
Housing Stock