US Lawn Care Consumer Insights

Table of Contents

1. Introduction

2. Homeownership & Rental

• Historical Trends
• Homeownership vs. Rental Rates: Age Groups
• Homeownership vs. Rental Rates: Annual Household Incomes
• Owned Land & Property Size
• Relocation Trends

3. Recent Historical Trends

• Mental & Physical Health Effects
• Negative Effects Reported in 2023
• Continuing Mental & Physical Health Effects
• Stress, Tiredness, Anxiety, & Loneliness
• Energy Levels & Focus
• Work-From-Home Trends
• Work from Home Ability & Frequency
• Remote Work Over Time

4. Historical Trends in Lawn Care Activity

• Engaging in Lawn Care Activity
• Use of Lawn Maintenance Services
• Ownership of Lawn Care Equipment
• Purchase of Lawn Care Consumables

5. Consumer Trends & Insights

• Lawns, Gardens, & Outdoor Space
• Landscaping Attitudes
• Landscaping Services Consumer Insights
• Who Performs Lawn & Garden Work at Home?
• Consumer Attitudes about Lawn & Garden Care
• Perceived Time Available To Do Lawn & Garden Maintenance
• Importance of Organic or Environmentally Friendly Products & Practices
• Lawn & Garden Consumable Feature Priorities
• Key Sources of Information About Lawn & Garden Consumables

6. Demographics of Lawn Care Activity

• Lawn Care Activity & Maintenance Services: Demographic Trends
• Lawn Care Activity & Maintenance Services: Gender
• Lawn Care Activity & Maintenance Services: Age Group
• Lawn Care Activity & Maintenance Services: Region
• Lawn Care Activity & Maintenance Services: Homeownership
• Lawn Care Activity & Maintenance Services: Household Income
• Lawn Care Equipment Ownership: Demographic Trends
• Lawn Care Equipment Ownership: Gender
• Lawn Care Equipment Ownership: Age Group
• Lawn Care Equipment Ownership: Region
• Lawn Care Equipment Ownership: Homeownership
• Lawn Care Equipment Ownership: Household Income
• Purchase of Lawn Care Consumables: Demographic Trends
• Purchase of Lawn Care Consumables: Gender
• Purchase of Lawn Care Consumables: Age Group
• Purchase of Lawn Care Consumables: Region
• Purchase of Lawn Care Consumables: Homeownership
• Purchase of Lawn Care Consumables: Household Income

7. Appendix

• Related Studies & Reports
• Macroeconomic Assumptions
• Economic Environment
• Demographic Trends
• Housing Stock

List of Tables

2. Homeownership & Rental

• Table 2-1. US Homeownership & Rental Rates, 2013 - 2023 (% of respondents)
• Table 2-2. Homeownership & Rentals in the US by Age Group, 2013 - 2023 (% of population)
• Table 2-3. US Homeownership & Rental Rates by Household Income Bracket, 2023 (% of respondents)
• Table 2-4. Lot Size Owned: Urban vs. Rural Settings & US Regions, 2023 (% of total respondents who own the land around their home)
• Table 2-5. Have You Changed Where You Live in the Past 12 Months?, 2021 - 2024 (percent of respondents)
• Table 2-6. Have You Changed Where You Live in the Past 12 Months? by Urban vs. Rural Setting, US Region, Type of Housing, & Age Group, 2024 (percent of respondents)

3. Recent Historical Trends

• Table 3-1. Please rate how you currently feel in these areas, compared to your normal or preferred levels: Loneliness, Anxiety, Tiredness, & Stress, 2024 (percent of consumers)
• Table 3-2. Please rate how you currently feel in these areas, compared to your normal or preferred levels: Focus & Energy Levels, 2024 (percent of consumers)
• Table 3-3. Please rate how you currently feel in these areas, compared to your normal or preferred levels: Loneliness, Anxiety, Tiredness, & Stress, by Gender, Age Group, Work-From-Home Status, 2024 (percent of respondents who reported feeling more of these characteristics)
• Table 3-4. Please rate how you currently feel in these areas, compared to your normal or preferred levels: Focus & Energy Levels, by Gender, Age Group, & Work-From-Home Status 2024 (percent of respondents who reported feeling less of these characteristics)
• Table 3-5. How Much of Your Typical Week is Spent At the Following Locations? Set Up To Do Work From Home or Not, 2024 (% employed respondents)
• Table 3-6. Which of the Following Most Closely Reflect Your Typical Work Arrangement? Set Up To Do Work From Home or Not, 2024 (% employed respondents)
• Table 3-7. Remote Work Trends, 2016 - 2024 (percent of population)

4. Historical Trends in Lawn Care Activity

• Table 4-1. Ownership of Lawn Care Equipment, 2017 - 2024 (percent of total respondents)
• Table 4-2. Select Lawn Care Consumables Bought in the Last 12 Months, 2017 - 2024 (percent of total respondents)

5. Consumer Trends & Insights

• Table 5-1. How Do You Use Your Outdoor Space? by Rural, Suburban. & Urban Setting & Region, 2024 (% of respondents with a private yard, garden, or outdoor space at home)
• Table 5-2. Landscaping Attitudes by Gender & Age Group, 2024 (% of respondents)
• Table 5-3. Landscaping Attitudes by Rural vs. Urban Setting & Region, 2024 (% of respondents)
• Table 5-4. Consumer Insights on Select Landscaping Services Options, by Gender, Age Group, Presence of Children, Urban vs. Rural Setting, & Region, 2023 (% of respondents who agree, among those who have a private yard space)
• Table 5-5. Who Performs Lawn & Garden Maintenance At Your Home? by Gender, Age Group, Presence of Children, Urban vs. Rural Setting, & Region, 2023 (% of respondents who have a private yard space)
• Table 5-6. Lawn & Garden Consumer Attitudes by Gender, Age Group, Presence of Children, Urban vs. Rural Setting, & Region 2023 (% of respondents who have a private yard space)
• Table 5-7. I Do Not Have Time To Do Lawn Maintenance by Gender, Age Group, Presence of Children, Urban vs. Rural Setting, & Region, 2023 (% of respondents with a private yard space)
• Table 5-8. Consumer Insights on Sustainable Practices & Organic Lawn & Garden Products, by Gender, Age Group, Presence of Children, Urban vs. Rural Setting, & Region, 2023 (% of respondents with a private yard space)
• Table 5-9. Priorities of Various Features & Functions of Lawn & Garden Consumables, 2023 (% of respondents who have a private yard space & shopped for seeds, pesticides, fertilizer, mulch, & soil in the past 12 months)
• Table 5-10. Which Sources of Information Did You Use To Decide Which Lawn & Garden Supplies To Purchase? by Gender & Age Group, 2023 (% of respondents who have a private yard space & shopped for seeds, pesticides, fertilizer, mulch, & soil in the past 12 months)

6. Demographics of Lawn Care Activity

• Table 6-1. Lawn Care Activity & Lawn Maintenance Services by Gender, 2024 (percent of total respondents)
• Table 6-2. Lawn Care Activity & Lawn Maintenance Services by Age Group, 2024 (percent of total respondents)
• Table 6-3. Lawn Care Activity & Lawn Maintenance Services by Region, 2024 (percent of total respondents)
• Table 6-4. Lawn Care Activity & Lawn Maintenance Services by Homeownership, 2024 (percent of total respondents)
• Table 6-5. Lawn Care Activity & Lawn Maintenance Services by Household Income Bracket, 2024 (percent of total respondents)
• Table 6-6. Lawn Care Equipment Ownership by Gender, 2024 (percent of total respondents)
• Table 6-7. Lawn Care Equipment Ownership by Age Group, 2024 (percent of total respondents)
• Table 6-8. Lawn Care Equipment Ownership by Region, 2024 (percent of total respondents)
• Table 6-9. Lawn Care Equipment Ownership by Homeownership, 2024 (percent of total respondents)
• Table 6-10. Lawn Care Equipment Ownership by Household Income Bracket, 2024 (percent of total respondents)
• Table 6-11. Select Lawn Care Consumables Bought in the Last 12 Months by Gender, 2024 (percent of total respondents)
• Table 6-12. Select Lawn Care Consumables Bought in the Last 12 Months by Age Group, 2024 (percent of total respondents)
• Table 6-13. Select Lawn Care Consumables Bought in the Last 12 Months by Region, 2024 (percent of total respondents)
• Table 6-14. Select Lawn Care Consumables Bought in the Last 12 Months by Homeownership, 2024 (percent of total respondents)
• Table 6-15. Select Lawn Care Consumables Bought in the Last 12 Months by Household Income Bracket, 2024 (percent of total respondents)

7. Appendix

• Table 7-1. Macroeconomic Indicators, 2013, 2018, 2023, & 2028 (billion 2017 dollars)
• Table 7-2. Population & Households, 2013, 2018, 2023, & 2028 (million persons)
• Table 7-3. Housing Stock by Type, 2013, 2018, 2023, & 2028 (million units)

List of Figures

3. Recent Historical Trends

• Figure 3-1. Current Feelings on Mental and Physical Symptoms Compared to Normal or Preferred Level, 2023 (percent of consumers)
• Figure 3-2. Are You Set Up To Do Your Usual Paid Work From Home - Whether Ordinarily, Part-Time, or When Necessary?, 2024 (% of employed respondents)

4. Historical Trends in Lawn Care Activity

• Figure 4-1. Historical Trends in Lawn Care Activity, 2011 - 2024 (percent of respondents)
• Figure 4-2. Historical Trends in Use of Lawn Maintenance Services, 2016 - 2024 (percent of respondents)

5. Consumer Trends & Insights

• Figure 5-1. Who Performs Lawn & Garden Maintenance At Your Home?, 2023 (% of respondents who have a private yard space)

7. Appendix