US Beverage Packaging Consumer Insights

Table of Contents

1. Introduction

2. Beverage Industry Overview

Economic Forecast

Short-Term Beverage Production Trends

Short-Term Beverage Packaging Trends

Retail Beverage Sales: Historical Trends (2019-2022)

Retail Beverage Sales: Forecast to 2027

3. Short-Term Analysis

Concerns about COVID-19 Exposure Remain

Most Still Consider the Pandemic a Health Threat

Concerns about COVID-19 Variants

Vaccination Plans Reveal Many Consumers Are Taking COVID-19 and the Flu Seriously, Though Fewer May Be Getting Vaccinated Than Who Report Concerns

Inflation & Prices

Many Consumers Are Concerned about Inflation and Rising Food & Beverage Prices

Cutting Back on Household Expenses

Negative Personal Effects of the Pandemic

Negative Effects Reported in 2020 & 2021

Continuing Mental & Physical Health Effects

Work-From-Home Trends

Working from Home in 2023: Work from Home Ability and Frequency

Work Habits in 2024: Typical Work Weeks

Work Habits in 2024: Typical Work Arrangements

Competitive Options for Packaged Beverages

Where Consumers Buy Ready-to-Drink Packaged Beverages

4. Sustainability Insights

Recycling Attitudes & Environmental Responsibility

Thoughts about Sustainability

Importance of Various Sustainable Lifestyle Practices

Concern About Chemicals in Packaging

Consumer Perspectives on Packaging Sustainability

Packaging Materials Ranked by Perceived Eco-Friendliness

Sustainable Packaging Features Particularly Sought

Attitudes About Recycling & Biodegradability

Consumer Attitudes About Recycling

Consumer Attitudes About Recyclable & Compostable Packaging

5. Beverage Packaging Insights

Sustainable Beverage Packaging Buying Habits

Beverage Packaging Priorities

Sustainability of Materials

Packaging Design

Size of Packaging

Ready-To-Drink Beverage Purchasing By Packaging Type

Nonalcoholic Beverages

Alcoholic Beverages

Ready-To-Drink Beverage Purchasing By Size of Packaging

Nonalcoholic Beverages

Alcoholic Beverages

6. More Detailed Packaging Industry Coverage Available

List of Tables

2. Beverage Industry Overview

Table 2-1. Macroeconomic Indicators, 2020 - 2024 (billion 2012 dollars & billion dollars)

Table 2-2. Annual Beverage Packaging Demand by Material, 2020 - 2024 (million dollars & billion units)

Table 2-3. Annual Beverage Packaging Demand by Market, 2020 - 2024 (million dollars & billion units)

Table 2-4. Growth Rates of Retail Dollar Sales of Top Beverage Categories, 2019-2020, 2020-2021, 2021-2022 (% annual growth)

Table 2-5. US Retail Dollar Sales by Top Beverage Categories, 2019 - 2022 (million dollars)

Table 2-6. Retail Sales by Top Beverage Categories, 2017 & 2022 - 2027 (million dollars)

3. Short-Term Analysis

Table 3-1. Coronavirus Health Concerns: I am concerned about the..., 2020 - 2023 (% of consumers)

Table 3-2. Have You Already or Do You Plan to Get the Following Vaccines?, 2023 (% of consumers)

Table 3-3. Consumer Concerns about Rising Food & Beverage Prices, 2021 - 2024 (% of consumers)

Table 3-4. How Concerned Are You About the Rising Price of Beverages? by Gender, Age Group, Presence of Children at Home, & Residential Area 2023 (% of consumers)

Table 3-5. Consumer Spending on Extras, 2023 - 2024 (% of consumers)

Table 3-6. Coronavirus Concerns: The coronavirus has negatively affected my..., 2020 - 2021 (% of consumers)

Table 3-7. Changes in Mental & Physical Symptoms During the Pandemic, 2022 (% of consumers)

Table 3-8. Are You Set Up to Do Your Usual Paid Work From Home - Whether Ordinarily, Part-Time, or When Necessary? by Gender, Age Group, Income Bracket, & Presence of Children at Home, 2021 - 2022 (% of respondents who work full- or part-time who said yes)

Table 3-9. Ability to Work from Home and Frequency of Remote Work, 2023 (% of consumers)

Table 3-10. How Much of Your Typical Work Week is Spent at the Following Locations?, 2024 (% of employed consumers)

Table 3-11. Consumer Attitudes About Competitive Options for Packaged Beverages, 2023 (% of consumers)

Table 3-12. Please Indicate the Frequency With Which You Bought Ready-to-Drink Packaged Beverages From the Following Sources in the Past 12 Months, 2023 (% consumers who bought ready-to-drink packaged beverages in the past 12 months)

4. Sustainability Insights

Table 4-1. General Environmental Attitudes, 2023 (%)

Table 4-2. Consumer Opinions on Sustainability, 2024 (% of consumers)

Table 4-3. How important are the following practices when you think of living a sustainable lifestyle?, 2024 (% of consumers)

Table 4-4. I Am Concerned About Chemicals From Packaging Leaching Into My Beverages by Gender, Age Group, Presence of Children at Home, Location, & Following Clean Label Diets, 2023 (% of respondents who agree)

Table 4-5. Consumer Perspectives of Eco-Friendliness of Packaging Materials, 2023 (% of total respondents)

Table 4-6. Features Consumers Especially Look for When Considering Sustainable or Eco-Friendly Packaging by Gender, Age Group, Urban vs. Rural Setting, & Annual Household Income Bracket, 2023 (% total respondents)

Table 4-7. Consumer Attitudes About Recycled Plastics & Biodegradability; By Gender, Age Group, Urban vs. Rural Setting, & Annual Household Income Bracket, 2023 (% of total respondents)

Table 4-8. Consumer Attitudes About Recycling; By Gender, Age Group, Urban vs. Rural Setting, & Annual Household Income Bracket, 2023 (% of total respondents who agree with the statements)

Table 4-9. Consumer Attitudes About Recyclable & Compostable Content in Packaging; By Gender, Age Group, Urban vs. Rural Setting, & Annual Household Income Bracket, 2023 (% of respondents who agreed with the statements)

5. Beverage Packaging Insights

Table 5-1. Sustainable Packaging Buying Habits, by Gender, Age Group, Presence of Children at Home, & Urban vs. Rural Setting, 2023 (% of respondents who agreed, strongly or somewhat)

Table 5-2. Priority of Sustainability Features in Beverage Packaging, 2023 (% of respondents)

Table 5-3. Priority of Packaging Design Features in Beverage Packaging, 2023 (% of respondents)

Table 5-4. Priority of Packaging Sizes in Beverage Packaging, 2023 (% of respondents)

Table 5-5. Consumer Preferences For Beverage Packaging Sizes, by Gender, Age Group, Presence of Children, & Area, 2023 (% all respondents who agree - strongly or somewhat)

Table 5-6. Nonalcoholic Ready-To-Drink Beverage Purchases by Packaging Type, 2023 (% of respondents)

Table 5-7. Alcoholic Ready-To-Drink Beverage Purchases by Packaging Type, 2023 (% of respondents)

Table 5-8. Nonalcoholic Ready-To-Drink Beverage Purchases by Packaging Size, 2023 (% of respondents who bought these beverages)

Table 5-9. Alcoholic Ready-To-Drink Beverage Purchases by Packaging Size, 2023 (% of respondents)

6. More Detailed Packaging Industry Coverage Available

List of Figures

2. Beverage Industry Overview

Figure 2-1. Beverage Production, 2020 - 2024 (billion gallons)

Figure 2-2. Beverage Packaging Demand, 2020 - 2024 (billion units)

3. Short-Term Analysis

Figure 3-1. COVID-19 Statistics, March 2020 - February 2024 (weekly trends in new hospital admissions)

Figure 3-2. Concerns about the Delta/Omicron Variant & Future Variants of COVID-19, 2021 - 2022 (% of consumers)

Figure 3-3. Typical Work Arrangements (Fully Remote, Hybrid, and Traditional), 2024 (% of employed consumers)

6. More Detailed Packaging Industry Coverage Available

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