US Outdoor Living Products 2023

Table of Contents

1. Executive Summary

2. Short-Term Trends

Overview

Impact on the Economy

Pandemic Trends in Gardening

Pandemic Trends in Gardening: Demographic Groups

Pandemic Trends in Gardening: Changes in Mental & Physical Symptoms

3. Overview

Study Scope

Markets Size & Forecast

Growth Comparison by Product

Outdoor Living Trends

Millennials & Outdoor Living

Baby Boomers & Outdoor Living

Urbanites & Outdoor Living

Gardening as a Hobby & Food Source

Organic Gardening

Community Gardens & Green Space

Instagram-Worthy Landscapes & Other Social Media Trends

Water Management

Wildlife Conservation, Pollinator-Friendly Gardens, & Native Plants

Green (Vegetative) Roofing & Vertical Gardens

Reduced Air & Noise Pollution

4. Factors Impacting Outdoor Living Product Demand

Homeownership Trends

Homeownership Trends: Ownership vs. Rentals

Annual Household Income

Age of Head of Household

Average Lot Size & Outdoor Space Trends

Lot Size Over Time

Lot Size by Locations

Remodeling Drives Outdoor Living Installations

DIY vs. DIFM

Lawn Maintenance & Gardening Insights

Who Performs Lawn & Garden Work at Home?

Landscaping Services Preferences

Climate & Seasonality

Climate Change

Sustainability

Recycling & Recyclability

Organic Gardening

Easy-to-Use & Low-Maintenance Products

Easy-to-Install & Modular Products

Smart Technology

5. Lawn & Yard Maintenance

Top Consumer Trends of 2023

Sustainability

Recycling & Recycled Content

Energy Efficiency

Robotic & Smart Technologies

Improving Battery Technology

Regulations & Product Standards

Air Pollution & Emissions Regulations

Noise Pollution

Consumer Insights

Ownership of Power Lawn & Garden Equipment

Consumer Equipment Purchase Patterns

Power Lawn & Garden Equipment Purchasing Occasions

Factors in Selecting Power Lawn & Garden Equipment

Retail Outlets

Power Sources

Reasons for Buying Electric Equipment

Perceived Time Available To Do Lawn Maintenance

Sales Outlook for Major Products

Key Opportunities

Battery-Powered Equipment

Robotic Lawn Mowers

Organic Lawn Care Consumables

6. Outdoor Cooking, Entertaining, & Recreation

Top Consumer Trends of 2023

From Socially Distanced Entertaining to Enjoying Entertaining Outdoors

Staycations

Extending the Outdoor Recreation Season

Cooking More than Dinner Outdoors

Consumer Insights

Grill Ownership

Grill Purchases

Lawn Furniture: Ownership & Recent Purchases

Fire Pits: Ownership & Recent Purchases

Sales Outlook for Major Products

7. Gardening

Top Consumer Trends of 2023

Food Gardening

Organic Gardening

Gardening with Children

Container Gardening

Consumer Insights

Why Garden?

Why Garden: By Gender

Why Garden: By Age Group

Plant Parents

Location of Gardening

Plants in Gardens

Why Consumers Do Not Use Home & Garden Pesticides

Home & Garden Pesticide Feature Priorities

Factors Influencing Garden Hose Purchases

Main Uses of Garden Hoses

Sales Outlook for Major Products

Key Opportunities

Organic Garden Fertilizers & Pesticides

Soaker Hoses

8. Outdoor Design & Landscape Materials

Top Consumer Trends of 2023

Multi-Use Outdoor Spaces

All-Weather Entertaining

Sales Outlook for Major Products

9. Appendix

Report Details

Lawn & Yard Maintenance

Outdoor Cooking, Entertaining, & Recreation

Gardening

Outdoor Design & Landscaping Materials

Relevant Industry & Trade Codes

Definitions

Abbreviations

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Housing Stock

Consumer Spending

List of Tables

2. Short-Term Trends

Table 2-1. Macroeconomic Indicators, 2020 - 2024 (billion 2012 dollars & billion dollars)

Table 2-2. How Has Your Personal Activity Patterns Changed in the Wake of COVID-19: Working in My Garden by Gender, Age, Work-From-Home Status, Urban vs. Rural, Region, Type of Housing, & Access to Private Yard, 2022 (% total respondents)

Table 2-3. How Has Your Personal Activity Patterns Changed in the Wake of COVID-19: Working in My Garden by Changes in Mental & Physical Symptoms During the Pandemic, 2022 (% of total respondents)

3. Overview

Table 3-1. Outdoor Living Product Demand by Application, 2021 - 2023 (million dollars)

Table 3-2. Annual Value Demand Growth by Selected Product Type, 2022 - 2023 (% CAGR)

4. Factors Impacting Outdoor Living Product Demand

Table 4-1. US Homeownership & Rental Rates, 2012 - 2022 (%)

Table 4-2. US Homeownership & Rental Rates by Household Income Bracket, 2022 (% of respondents)

Table 4-3. US Homeownership & Rental Rates by Age of Head of Household, 2012 - 2022 (% of respondents)

Table 4-4. US Homeownership Rates by Property Size, 2012 - 2022 (% of respondents who own a single-family house)

Table 4-5. Lot Size Owned by Urban vs. Rural Setting, 2022 (% of those who indicate they own the land around their home)

Table 4-6. Lot Size Owned by Geographic Region, 2022 (% of those who indicate they own the land around their home)

Table 4-7. I Enjoy Caring For My Lawn & Garden by Gender, Age Group, & Household Income Bracket, 2022 (% of those who have a private yard space only for their household's use)

Table 4-8. Lawn Maintenance & Gardening Participation Insights, 2022 (% of those who have a private yard space only for their household's use)

Table 4-9. Who Performs Lawn & Garden Maintenance Tasks by Age Group, Urban vs. Rural Setting, & Household Income Bracket, 2022 (% of those who have a private yard space only for their household's use)

Table 4-10. Consumer Insights on Select Landscaping Services Options by Gender, Age Group, & Household Income Bracket, 2022 (% of those who have a private yard space only for their household's use)

Table 4-11. Consumer Insights On Organic Gardening, by Gender, Age, Urban vs. Rural Setting, Region, Type of Housing, & Presence of Children Under 18 at Home, 2022 (% of respondents who grow plants & agreed)

5. Lawn & Yard Maintenance

Table 5-1. Do You Own Power Lawn & Garden Equipment? by Gender, Age Group, Urban vs. Rural Setting, Geographic Region, & Type of Housing, 2022 (% of total consumers)

Table 5-2. Power Lawn & Garden Equipment Ownership by Type & Urban vs. Rural Setting, 2022 (% of respondents who own power lawn & garden equipment of any type)

Table 5-3. Did You Buy Power Lawn & Garden Equipment in the Past 12 Months? by Gender, Age Group, Urban vs. Rural Setting, Geographic Region, Type of Housing, & If Moved In the Past 12 Months, 2022 (% of respondents who own power lawn & garden equipment)

Table 5-4. Which Type of Power Lawn & Garden Equipment Did You Buy in the Past 12 Months?, 2022 (% of those who bought power lawn & garden equipment in the past 12 months)

Table 5-5. What Was Your Primary Reason for Buying Your Power Lawn & Garden Equipment?, 2022 (% of those who bought power lawn & garden equipment in the past 12 months)

Table 5-6. What Was the Most Important to You When Deciding Which Power Lawn & Garden Equipment to Buy?, 2022 (% of those who bought power lawn & garden equipment in the past 12 months)

Table 5-7. Where Did You Purchase Your Power Lawn & Garden Equipment? by Gender, Age Group, Urban vs. Rural Setting, & Geographic Region, 2022 (% of those who bought power lawn & garden equipment in the last 12 months)

Table 5-8. Consumer Attitudes About Lawn & Garden Equipment Power Sources, 2022 (% of consumers who own power lawn & garden equipment)

Table 5-9. Why Did You Select an Electric Version of Power Lawn & Garden Equipment?, 2018, 2020, & 2022 (% of consumers who own an electric version of power lawn & garden equipment)

Table 5-10. Consumer Attitudes About Lawn & Garden Equipment Power Sources Over Time, 2018, 2020, & 2022 (% of consumers who own power lawn & garden equipment)

Table 5-11. I Do Not Have Time To Do Lawn Maintenance by Gender, Age Group, Presence of Children, Urban v. Rural, & Region, 2022 (% of respondents with a private yard space)

Table 5-12. Lawn & Yard Maintenance: Demand Forecast by Product, 2019 - 2022 (million dollars)

Table 5-13. Select Battery-Power Lawn & Garden Equipment Demand and Growth Rate, 2022 - 2023, 2022 - 2027, & 2023 (% CAGR and million dollars)

Table 5-14. Robotic Lawn Mowers Demand & Growth Rate, 2022 - 2023, 2022 - 2027, & 2023 (% CAGR and million dollars)

Table 5-15. Organic Lawn Care Consumables Demand & Growth Rate, 2022 - 2023, 2022 - 2027, & 2023 (% CAGR and million dollars)

6. Outdoor Cooking, Entertaining, & Recreation

Table 6-1. Grill Ownership, by Gender, Generation Group, Presence of Minor Children at Home, 2023 (% of respondents)

Table 6-2. Grill Purchases in the Past 12 Months, by Gender, Generation Group, and Presence of Minor Children at Home, 2023 (% of respondents)

Table 6-3. Lawn Furniture Ownership & Purchases in the Past 12 Months, by Gender, Generation Group, and Presence of Minor Children at Home, 2023 (% of respondents)

Table 6-4. Fire Pit Ownership & Purchases in the Past 12 Months, by Gender, Generation Group, and Presence of Minor Children at Home, 2023 (% of respondents)

Table 6-5. Outdoor Cooking, Entertaining, & Recreation: Demand by Product, 2021 - 2023 (million dollars)

7. Gardening

Table 7-1. I Participate in Gardening... by Gender, 2022 (% of respondents who grow plants)

Table 7-2. I Participate in Gardening... by Age Group, 2022 (% of respondents who grow plants)

Table 7-3. Consumer Insights on Plant Parenting by Gender, Age Group, Urban vs. Rural Setting, Region, Type of Housing, Presence of Children Under 18 at Home, 2022 (% respondents who grow plants & agree

Table 7-4. Where Do You Grow Your Plants? by Gender, Age Group, Urban vs. Rural Setting, Region, & Type of Housing, 2022 (% of respondents who grow plants)

Table 7-5. What Plants Do You Grow In Your Garden? by Gender, Age Group, Urban vs. Rural Setting, Region, & Type of Housing, 2022 (% of respondents who grow plants)

Table 7-6. Why Do You Not Use Home & Garden Pesticides by Age Group, 2022 (% of total who did not apply home & garden pesticides in the last 12 month)

Table 7-7. Why Do You Not Use Home & Garden Pesticides by Gender & Presence of Children At Home, 2022 (% of total who did not apply home & garden pesticides in the last 12 month)

Table 7-8. Gardening Demand by Product, 2021 - 2023 (million dollars)

Table 7-9. Organic Gardening Consumables Demand & Growth Rate, 2022 - 2023, 2022 - 2027, & 2023 (% CAGR and million dollars)

Table 7-10. Hoses Demand & Growth Rate by Selected Types, 2022 - 2023, 2022 - 2027, & 2023 (% CAGR and million dollars)

8. Outdoor Design & Landscape Materials

Table 8-1. Outdoor Design & Landscape Materials Demand by Product, 2019 - 2022 (million dollars)

9. Appendix

Table 9-1. Lawn & Yard Maintenance Products

Table 9-2. Outdoor Cooking, Entertaining, & Recreation Products

Table 9-3. Gardening Products

Table 9-4. Outdoor Design & Landscape Materials

Table 9-5. Relevant NAICS & SIC Codes

Table 9-6. Relevant HS Codes

Table 9-7. Abbreviations & Acronyms Used in Study

Table 9-8. Macroeconomic Indicators, 2012, 2017, 2022, & 2027 (billion 2012 dollars)

Table 9-9. Population & Households, 2012, 2017, 2022, & 2027 (million persons)

Table 9-10. Housing Stock by Type, 2012, 2017, 2022, & 2027 (million units)

Table 9-11. Personal Consumption Expenditures, 2012, 2017, 2022, & 2027 (billion dollars)

List of Figures

1. Executive Summary

Figure 1-1. Outdoor Living Products Market Key Trends, 2023

3. Overview

Figure 3-1. Scotts Miracle-Gro Foundation Children's Garden at Franklin Park Conservatory & Botanical Gardens

Figure 3-2. Home Featuring Vegetative Roof & Vertical Garden

7. Gardening

Figure 7-1. Priorities of Various Features & Functions of Home & Garden Pesticides & Herbicides, 2022 (% of total who applied home & garden pesticides & herbicides in the past 12 months)

Figure 7-2. Highest Priority Factors Influencing Garden Hose Purchase, 2019 & 2022 (% of respondents)

Figure 7-3. Garden Hose Uses, 2019 & 2022 (% of respondents)

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