PUBLISHER: Euromonitor International | PRODUCT CODE: 1695904
PUBLISHER: Euromonitor International | PRODUCT CODE: 1695904
Luxury Goods in Germany
Despite recording a positive performance in 2024, value sales of luxury goods in Germany experienced a further slowdown in growth compared to the previous year, driven by ongoing economic instability, although inflation in the country marginally eased. This impacted a number of luxury categories including fine wines/champagne and spirits, with luxury whiskies experiencing the highest value growth, while champagne experienced pressure from the rise of cremant (French sparkling wine), which has pr...
Euromonitor International's Luxury Goods in Germany report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers' shopping patterns. Forecasts to 2029 illustrate how the market is set to change
Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Luxury Goods market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Luxury goods in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for luxury goods?
MARKET DATA
- Table 1 Sales of Luxury Goods by Category: Value 2019-2024
- Table 2 Sales of Luxury Goods by Category: % Value Growth 2019-2024
- Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2019-2024
- Table 4 NBO Company Shares of Luxury Goods: % Value 2019-2023
- Table 5 LBN Brand Shares of Luxury Goods: % Value 2020-2023
- Table 6 Distribution of Luxury Goods by Format and Category: % Value 2024
- Table 7 Forecast Sales of Luxury Goods by Category: Value 2024-2029
- Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
- Summary 1 Research Sources
EXPERIENTIAL LUXURY IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Ongoing pursuit of luxury experiences post-pandemic despite rising price pressures
- Leading hotel groups look to further expand in Germany
- Increasing digitalisation to improve the luxury experience
PROSPECTS AND OPPORTUNITIES
- Positive outlook set to encourage further luxury hotel expansion
- Operators set to increasingly focus on sustainable solutions
- Further technological advancements to offer more personalised and streamlined booking experience
CATEGORY DATA
- Table 9 Sales of Experiential Luxury by Category: Value 2019-2024
- Table 10 Sales of Experiential Luxury by Category: % Value Growth 2019-2024
- Table 11 NBO Company Shares of Experiential Luxury: % Value 2019-2023
- Table 12 LBN Brand Shares of Experiential Luxury: % Value 2020-2023
- Table 13 Forecast Sales of Experiential Luxury by Category: Value 2024-2029
- Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2024-2029
FINE WINES/CHAMPAGNE AND SPIRITS IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Despite weak performance, demand remains above pre-pandemic levels
- Moet Hennessy retains leadership of highly fragmented competitive landscape
- Retail e-commerce makes further gains post-pandemic
PROSPECTS AND OPPORTUNITIES
- Positive outlook but players will look to differentiate offer
- German producers of fine wines could benefit from rising temperatures
- Further online development could include social media marketing
CATEGORY DATA
- Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2019-2024
- Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2019-2024
- Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2019-2023
- Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2020-2023
- Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2019-2024
- Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2024-2029
- Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2024-2029
PREMIUM AND LUXURY CARS IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Despite challenges, sales of premium and luxury cars in Germany improves
- Digitalisation supports online sales and AI development in the category
- Local car manufacturers continue to drive category sales
PROSPECTS AND OPPORTUNITIES
- Positive outlook with sustainability top of mind for consumers and manufacturers
- Further development of autonomous vehicles likely to emerge in luxury segment
- Despite consumers' reservations and removal of incentives, premium and luxury electric vehicles offer growth potential
CATEGORY DATA
- Table 22 Sales of Premium and Luxury Cars: Value 2019-2024
- Table 23 Sales of Premium and Luxury Cars: % Value Growth 2019-2024
- Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2019-2023
- Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2020-2023
- Table 26 Forecast Sales of Premium and Luxury Cars: Value 2024-2029
- Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2024-2029
PERSONAL LUXURY IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Designer apparel and footwear (ready-to-wear)
- Luxury eyewear
- Luxury jewellery
- Luxury leather goods
- Luxury wearables
- Luxury timepieces
- Luxury writing instruments and stationery
- Super premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
- Steady growth will be supported by aspirational spending and customisation trend
- Health and wellness trend to influence new product development
- Retail e-commerce offers further growth potential, especially for second-hand market
CATEGORY DATA
- Table 28 Sales of Personal Luxury by Category: Value 2019-2024
- Table 29 Sales of Personal Luxury by Category: % Value Growth 2019-2024
- Table 30 NBO Company Shares of Personal Luxury: % Value 2019-2023
- Table 31 LBN Brand Shares of Personal Luxury: % Value 2020-2023
- Table 32 Distribution of Personal Luxury by Format: % Value 2019-2024
- Table 33 Forecast Sales of Personal Luxury by Category: Value 2024-2029
- Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2024-2029
