PUBLISHER: Euromonitor International | PRODUCT CODE: 1688971
PUBLISHER: Euromonitor International | PRODUCT CODE: 1688971
Cell-cultured meat is lauded by some as a potential solution to world hunger without the damage of animal farming. It is attacked by others as unnatural and unnecessary with sky-high costs. Some markets are lining up to ban it, while some are throwing investment behind it. Yet the key part of potential success is whether consumers will embrace it as part of their diets when (or if) it hits the shelves. Thus, this report examines the simple question: "Will people eat cell-cultured meat?"
Executive summary
Introduction
Consumer drivers for acceptance
What producers face in fostering acceptance
Approval and regulation
The size of the prize
Conclusion