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PUBLISHER: Euromonitor International | PRODUCT CODE: 1688971

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PUBLISHER: Euromonitor International | PRODUCT CODE: 1688971

Will People Eat Cell-Cultured Meat?

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PAGES: 35 Pages
DELIVERY TIME: 1-2 business days
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Cell-cultured meat is lauded by some as a potential solution to world hunger without the damage of animal farming. It is attacked by others as unnatural and unnecessary with sky-high costs. Some markets are lining up to ban it, while some are throwing investment behind it. Yet the key part of potential success is whether consumers will embrace it as part of their diets when (or if) it hits the shelves. Thus, this report examines the simple question: "Will people eat cell-cultured meat?"

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  • Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
  • Product coverage: <|Products|>
  • Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
  • Why buy this report
  • Identify factors driving change now and in the future
  • Understand motivation
  • Forward-looking outlook
  • Briefings and presentation should provoke lively discussion at senior level
  • Take a step back from micro trends
  • Get up to date estimates and comment
Product Code: STRWILL

TABLE OF CONTENTS

Executive summary

Introduction

Consumer drivers for acceptance

What producers face in fostering acceptance

Approval and regulation

The size of the prize

Conclusion

Have a question?
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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