Consumer Foodservice in Malaysia

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Conflict from Israel-Hamas War impact the performance of consumer foodservice in Malaysia in general
• 2024 key trends
• Competitive landscape
• Independent foodservice developments
• What next for consumer foodservice?

MARKET DATA

• Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2019-2024
• Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2019-2024
• Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2024
• Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2019-2024
• Table 5 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2019-2024
• Table 6 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2024
• Table 7 Sales in Consumer Foodservice by Location: % Foodservice Value 2019-2024
• Table 8 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2019-2024
• Table 9 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2020-2024
• Table 10 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2021-2024
• Table 11 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2024
• Table 12 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2024-2029
• Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

LIMITED-SERVICE RESTAURANTS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Challenging year for chained limited-service restaurants
• Emerging regional players attract consumers away from established chains
• Third-party delivery providers gain traction

PROSPECTS AND OPPORTUNITIES

• Limited-service restaurant providers anticipate slow recovery
• Drive-through formats and home delivery will continue to gain popularity
• Self-ordering systems will appeal to time-pressed consumers

CATEGORY DATA

• Table 14 Limited-Service Restaurants by Category: Units/Outlets 2019-2024
• Table 15 Sales in Limited-Service Restaurants by Category: Number of Transactions 2019-2024
• Table 16 Sales in Limited-Service Restaurants by Category: Foodservice Value 2019-2024
• Table 17 Limited-Service Restaurants by Category: % Units/Outlets Growth 2019-2024
• Table 18 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2019-2024
• Table 19 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2019-2024
• Table 20 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2020-2024
• Table 21 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2021-2024
• Table 22 Forecast Limited-Service Restaurants by Category: Units/Outlets 2024-2029
• Table 23 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2024-2029
• Table 24 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2024-2029
• Table 25 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2024-2029
• Table 26 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2024-2029
• Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2024-2029

CAFES/BARS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• ZUS Coffee proves major success story
• Growing preference towards cafes offering local cuisine
• Players target Malaysians with value-for-money offerings to counter rising living costs

PROSPECTS AND OPPORTUNITIES

• Specialist coffee and tea shops will benefit from growing coffee drinking culture
• Drive-through concept expected to gain traction
• Digital ordering will continue to boost growth, alongside loyalty schemes

CATEGORY DATA

• Table 28 Cafes/Bars by Category: Units/Outlets 2019-2024
• Table 29 Sales in Cafes/Bars by Category: Number of Transactions 2019-2024
• Table 30 Sales in Cafes/Bars by Category: Foodservice Value 2019-2024
• Table 31 Cafes/Bars by Category: % Units/Outlets Growth 2019-2024
• Table 32 Sales in Cafes/Bars by Category: % Transaction Growth 2019-2024
• Table 33 Sales in Cafes/Bars by Category: % Foodservice Value Growth 2019-2024
• Table 34 GBO Company Shares in Chained Cafes/Bars: % Foodservice Value 2020-2024
• Table 35 GBN Brand Shares in Chained Cafes/Bars: % Foodservice Value 2021-2024
• Table 36 Forecast Cafes/Bars by Category: Units/Outlets 2024-2029
• Table 37 Forecast Sales in Cafes/Bars by Category: Number of Transactions 2024-2029
• Table 38 Forecast Sales in Cafes/Bars by Category: Foodservice Value 2024-2029
• Table 39 Forecast Cafes/Bars by Category: % Units/Outlets Growth 2024-2029
• Table 40 Forecast Sales in Cafes/Bars by Category: % Transaction Growth 2024-2029
• Table 41 Forecast Sales in Cafes/Bars by Category: % Foodservice Value Growth 2024-2029

FULL-SERVICE RESTAURANTS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Asian full-service restaurants see strong performance, supported by country's diverse food culture
• Strong influence of Chinese-influenced full-service restaurants fuel growth in 2024
• Full-service restaurant players explore various fulfilment methods to reduce operating costs

PROSPECTS AND OPPORTUNITIES

• Menu diversification will be key strategy for full-service restaurant players seeking to maintain competitive edge
• Pizza full-service restaurants adapt their menu offerings
• Dine-in will remain dominant but delivery will play key role

CATEGORY DATA

• Table 42 Full-Service Restaurants by Category: Units/Outlets 2019-2024
• Table 43 Sales in Full-Service Restaurants by Category: Number of Transactions 2019-2024
• Table 44 Sales in Full-Service Restaurants by Category: Foodservice Value 2019-2024
• Table 45 Full-Service Restaurants by Category: % Units/Outlets Growth 2019-2024
• Table 46 Sales in Full-Service Restaurants by Category: % Transaction Growth 2019-2024
• Table 47 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2019-2024
• Table 48 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2020-2024
• Table 49 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2021-2024
• Table 50 Forecast Full-Service Restaurants by Category: Units/Outlets 2024-2029
• Table 51 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2024-2029
• Table 52 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2024-2029
• Table 53 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2024-2029
• Table 54 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2024-2029
• Table 55 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2024-2029

SELF-SERVICE CAFETERIAS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Independent self-service cafeterias dominate the market
• Ikea invests in localised menus to attract customers
• Independent food courts cater to consumers seeking value-for-money options

PROSPECTS AND OPPORTUNITIES

• Chained self-service cafeterias, led by Ikea, will maintain stable number of outlets
• Food courts and gourmet hubs will gain popularity in major cities
• Digital ordering platforms will enhance efficiency

CATEGORY DATA

• Table 56 Self-Service Cafeterias: Units/Outlets 2019-2024
• Table 57 Sales in Self-Service Cafeterias: Number of Transactions 2019-2024
• Table 58 Sales in Self-Service Cafeterias: Foodservice Value 2019-2024
• Table 59 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2019-2024
• Table 60 Sales in Self-Service Cafeterias: % Transaction Growth 2019-2024
• Table 61 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2019-2024
• Table 62 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2020-2024
• Table 63 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2021-2024
• Table 64 Forecast Self-Service Cafeterias: Units/Outlets 2024-2029
• Table 65 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2024-2029
• Table 66 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2024-2029
• Table 67 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2024-2029
• Table 68 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2024-2029
• Table 69 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2024-2029

STREET STALLS/KIOSKS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Street stalls/kiosks see dynamic growth in 2024, fuelled by popularity of tea-based offerings
• China-influenced street stalls/kiosks gain traction
• Consumers seek value-for-money meals as a result of rising cost of living

PROSPECTS AND OPPORTUNITIES

• Expansion of international players will drive growth
• Growing consumer demand for enhanced experiences
• Players will diversify their offerings to attract new customers

CATEGORY DATA

• Table 70 Street Stalls/Kiosks: Units/Outlets 2019-2024
• Table 71 Sales in Street Stalls/Kiosks: Number of Transactions 2019-2024
• Table 72 Sales in Street Stalls/Kiosks: Foodservice Value 2019-2024
• Table 73 Street Stalls/Kiosks: % Units/Outlets Growth 2019-2024
• Table 74 Sales in Street Stalls/Kiosks: % Transaction Growth 2019-2024
• Table 75 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2019-2024
• Table 76 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2020-2024
• Table 77 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2021-2024
• Table 78 Forecast Street Stalls/Kiosks: Units/Outlets 2024-2029
• Table 79 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2024-2029
• Table 80 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2024-2029
• Table 81 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2024-2029
• Table 82 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2024-2029
• Table 83 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2024-2029

CONSUMER FOODSERVICE BY LOCATION IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• More players open standalone premises
• New shopping malls fuel growth of consumer foodservice in Malaysia
• Growth in travel and lodging locations is accompanied by ongoing refurbishment processes

PROSPECTS AND OPPORTUNITIES

• Challenges lie ahead for consumer foodservice outlets in leisure locations
• Arrival of new shopping malls with dedicated dining areas will facilitate growth through retail locations
• Players to target younger demographic

CATEGORY DATA

• Table 84 Consumer Foodservice by Location: Units/Outlets 2019-2024
• Table 85 Sales in Consumer Foodservice by Location: Number of Transactions 2019-2024
• Table 86 Sales in Consumer Foodservice by Location: Foodservice Value 2019-2024
• Table 87 Consumer Foodservice by Location: % Units/Outlets Growth 2019-2024
• Table 88 Sales in Consumer Foodservice by Location: % Transaction Growth 2019-2024
• Table 89 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2019-2024
• Table 90 Consumer Foodservice through Standalone: Units/Outlets 2019-2024
• Table 91 Sales in Consumer Foodservice through Standalone: Number of Transactions 2019-2024
• Table 92 Sales in Consumer Foodservice through Standalone: Foodservice Value 2019-2024
• Table 93 Consumer Foodservice through Standalone: % Units/Outlets Growth 2019-2024
• Table 94 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2019-2024
• Table 95 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2019-2024
• Table 96 Consumer Foodservice through Leisure: Units/Outlets 2019-2024
• Table 97 Sales in Consumer Foodservice through Leisure: Number of Transactions 2019-2024
• Table 98 Sales in Consumer Foodservice through Leisure: Foodservice Value 2019-2024
• Table 99 Consumer Foodservice through Leisure: % Units/Outlets Growth 2019-2024
• Table 100 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2019-2024
• Table 101 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2019-2024
• Table 102 Consumer Foodservice through Retail: Units/Outlets 2019-2024
• Table 103 Sales in Consumer Foodservice through Retail: Number of Transactions 2019-2024
• Table 104 Sales in Consumer Foodservice through Retail: Foodservice Value 2019-2024
• Table 105 Consumer Foodservice through Retail: % Units/Outlets Growth 2019-2024
• Table 106 Sales in Consumer Foodservice through Retail: % Transaction Growth 2019-2024
• Table 107 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2019-2024
• Table 108 Consumer Foodservice through Lodging: Units/Outlets 2019-2024
• Table 109 Sales in Consumer Foodservice through Lodging: Number of Transactions 2019-2024
• Table 110 Sales in Consumer Foodservice through Lodging: Foodservice Value 2019-2024
• Table 111 Consumer Foodservice through Lodging: % Units/Outlets Growth 2019-2024
• Table 112 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2019-2024
• Table 113 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2019-2024
• Table 114 Consumer Foodservice through Travel: Units/Outlets 2019-2024
• Table 115 Sales in Consumer Foodservice through Travel: Number of Transactions 2019-2024
• Table 116 Sales in Consumer Foodservice through Travel: Foodservice Value 2019-2024
• Table 117 Consumer Foodservice through Travel: % Units/Outlets Growth 2019-2024
• Table 118 Sales in Consumer Foodservice through Travel: % Transaction Growth 2019-2024
• Table 119 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2019-2024
• Table 120 Forecast Consumer Foodservice by Location: Units/Outlets 2024-2029
• Table 121 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2024-2029
• Table 122 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2024-2029
• Table 123 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2024-2029
• Table 124 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2024-2029
• Table 125 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2024-2029
• Table 126 Forecast Consumer Foodservice through Standalone: Units/Outlets 2024-2029
• Table 127 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2024-2029
• Table 128 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2024-2029
• Table 129 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2024-2029
• Table 130 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2024-2029
• Table 131 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2024-2029
• Table 132 Forecast Consumer Foodservice through Leisure: Units/Outlets 2024-2029
• Table 133 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2024-2029
• Table 134 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2024-2029
• Table 135 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2024-2029
• Table 136 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2024-2029
• Table 137 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2024-2029
• Table 138 Forecast Consumer Foodservice through Retail: Units/Outlets 2024-2029
• Table 139 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2024-2029
• Table 140 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2024-2029
• Table 141 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2024-2029
• Table 142 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2024-2029
• Table 143 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2024-2029
• Table 144 Forecast Consumer Foodservice through Lodging: Units/Outlets 2024-2029
• Table 145 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2024-2029
• Table 146 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2024-2029
• Table 147 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2024-2029
• Table 148 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2024-2029
• Table 149 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2024-2029
• Table 150 Forecast Consumer Foodservice through Travel: Units/Outlets 2024-2029
• Table 151 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2024-2029
• Table 152 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2024-2029
• Table 153 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2024-2029
• Table 154 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2024-2029
• Table 155 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2024-2029