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PUBLISHER: Euromonitor International | PRODUCT CODE: 1688933
PUBLISHER: Euromonitor International | PRODUCT CODE: 1688933
Retail in Hong Kong, China
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Retail in Hong Kong recorded further current value growth in 2024, although this continued to slow following three consecutive years of post-pandemic rebound. The city is seeing a shift in consumption patterns, with local residents increasingly heading northbound to mainland China, including Shenzhen. Despite the return of tourists, including from major source market mainland China, many of these visitors have been prioritising experiences over possessions, reducing the frequency of purchases on...
Euromonitor International's Retail in Hong Kong, China report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Retail E-Commerce, Retail Offline.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Retail market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Product Code: RTHK
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Retail in 2024: The big picture
- Changing consumer behaviour influences spending patterns
- E-commerce regains strong growth momentum, recording dynamic performance
- What next for retail?
OPERATING ENVIRONMENT
- Informal retail
- Opening hours for physical retail
- Summary 1 Standard Opening Hours by Channel Type 2024
- Seasonality
- China National Day (also known as Golden Week)
- Chinese New Year (Spring Festival)
- Christmas and New Year
MARKET DATA
- Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
- Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
- Table 3 Sales in Retail Offline by Channel: Value 2019-2024
- Table 4 Sales in Retail Offline by Channel: % Value Growth 2019-2024
- Table 5 Retail Offline Outlets by Channel: Units 2019-2024
- Table 6 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
- Table 7 Sales in Retail E-Commerce by Product: Value 2019-2024
- Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
- Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
- Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 11 Sales in Grocery Retailers by Channel: Value 2019-2024
- Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
- Table 13 Grocery Retailers Outlets by Channel: Units 2019-2024
- Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
- Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
- Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 17 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
- Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
- Table 19 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
- Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
- Table 21 Retail GBO Company Shares: % Value 2020-2024
- Table 22 Retail GBN Brand Shares: % Value 2021-2024
- Table 23 Retail Offline GBO Company Shares: % Value 2020-2024
- Table 24 Retail Offline GBN Brand Shares: % Value 2021-2024
- Table 25 Retail Offline LBN Brand Shares: Outlets 2021-2024
- Table 26 Retail E-Commerce GBO Company Shares: % Value 2020-2024
- Table 27 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
- Table 28 Grocery Retailers GBO Company Shares: % Value 2020-2024
- Table 29 Grocery Retailers GBN Brand Shares: % Value 2021-2024
- Table 30 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
- Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
- Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
- Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
- Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
- Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
- Table 36 Forecast Sales in Retail Offline by Channel: Value 2024-2029
- Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
- Table 38 Forecast Retail Offline Outlets by Channel: Units 2024-2029
- Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
- Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
- Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
- Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
- Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
- Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
- Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
- Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
- Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
- Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
- Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
- Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
- Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
DISCLAIMER
SOURCES
- Summary 2 Research Sources
CONVENIENCE RETAILERS IN HONG KONG, CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Despite marginal decline amid significant pressures, value sales remain above pre-pandemic levels
- 7-Eleven and Circle-K maintain overall dominance due to strength in convenience stores
- New players enter following success in other retail channels
PROSPECTS AND OPPORTUNITIES
- Future challenges due to rising labour costs and rise in outbound tourism
- Change in payment methods and expanding product ranges to help drive growth
- Tourist spending patterns will be a boon for convenience retailers
CHANNEL DATA
- Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2019-2024
- Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 56 Sales in Convenience Retailers by Channel: Value 2019-2024
- Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2019-2024
- Table 58 Convenience Retailers GBO Company Shares: % Value 2020-2024
- Table 59 Convenience Retailers GBN Brand Shares: % Value 2021-2024
- Table 60 Convenience Retailers LBN Brand Shares: Outlets 2021-2024
- Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
- Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2024-2029
- Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2024-2029
SUPERMARKETS IN HONG KONG, CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Improving sales for supermarkets as demand for convenience food increases
- Stability among the leaders, but new players from mainland China threaten the status quo
- Rising number of Asian discount supermarkets enter Hong Kong
PROSPECTS AND OPPORTUNITIES
- Ageing population and northbound spending may present challenges
- E-commerce may offer some hope for growth in otherwise uncertain market
- Sustainability continues to gain importance among local consumers
CHANNEL DATA
- Table 65 Supermarkets: Value Sales, Outlets and Selling Space 2019-2024
- Table 66 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 67 Supermarkets GBO Company Shares: % Value 2020-2024
- Table 68 Supermarkets GBN Brand Shares: % Value 2021-2024
- Table 69 Supermarkets LBN Brand Shares: Outlets 2021-2024
- Table 70 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 71 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
SMALL LOCAL GROCERS IN HONG KONG, CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Despite falling sales, small local grocers retains importance in neighbourhoods
- Best Mart 360 strengthens leadership of fragmented competitive landscape
- Speciality stores attract consumers with unique offerings
PROSPECTS AND OPPORTUNITIES
- Ageing population may prove key to future growth of small local grocers
- Locally sourced, sustainable products increasingly important
- More frequent return to office work set to support growth
CHANNEL DATA
- Table 72 Small Local Grocers: Value Sales, Outlets and Selling Space 2019-2024
- Table 73 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 74 Small Local Grocers GBO Company Shares: % Value 2020-2024
- Table 75 Small Local Grocers GBN Brand Shares: % Value 2021-2024
- Table 76 Small Local Grocers LBN Brand Shares: Outlets 2021-2024
- Table 77 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 78 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
GENERAL MERCHANDISE STORES IN HONG KONG, CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Dynamic growth for department stores as new shopping centres and unique outlets emerge
- Solid performance by variety stores as tourist numbers improve
- Yata thrives while other major names struggle and close stores
PROSPECTS AND OPPORTUNITIES
- Department stores unlikely to see significant growth over forecast period
- Further dynamic growth for variety stores driven by network expansion possibilities
- Greater variety of Asian snacks and exclusive products to be in stocked in local market
CHANNEL DATA
- Table 79 General Merchandise Stores: Value Sales, Outlets and Selling Space 2019-2024
- Table 80 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 81 Sales in General Merchandise Stores by Channel: Value 2019-2024
- Table 82 Sales in General Merchandise Stores by Channel: % Value Growth 2019-2024
- Table 83 General Merchandise Stores GBO Company Shares: % Value 2020-2024
- Table 84 General Merchandise Stores GBN Brand Shares: % Value 2021-2024
- Table 85 General Merchandise Stores LBN Brand Shares: Outlets 2021-2024
- Table 86 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 87 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
- Table 88 Forecast Sales in General Merchandise Stores by Channel: Value 2024-2029
- Table 89 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2024-2029
APPAREL AND FOOTWEAR SPECIALISTS IN HONG KONG, CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Apparel demand falls as challenging retail landscape hampers sales
- Store closures from major players impact channel's overall network size
- Chinese brand Li-Ning sees strong performance as mainland consumers drive growth
PROSPECTS AND OPPORTUNITIES
- Price-sensitive consumers and northbound tourism a roadblock to recovery
- Ethical/sustainable fashion may prove fruitful for future demand
- Rising costs and e-commerce further challenge channel's recovery
CHANNEL DATA
- Table 90 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2019-2024
- Table 91 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 92 Apparel and Footwear Specialists GBO Company Shares: % Value 2020-2024
- Table 93 Apparel and Footwear Specialists GBN Brand Shares: % Value 2021-2024
- Table 94 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2021-2024
- Table 95 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 96 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
APPLIANCES AND ELECTRONICS SPECIALISTS IN HONG KONG, CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Challenging year for channel sales due to price-sensitive consumers and outbound travel
- Major brands close stores due to challenging landscape
- E-commerce one of the few growth drivers as online infrastructure continues to develop
PROSPECTS AND OPPORTUNITIES
- Price-sensitive consumers and northbound tourism a roadblock to recovery
- Rising costs and further shift online to further challenge recovery
- Leveraging cross-border e-commerce sales
CHANNEL DATA
- Table 97 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2019-2024
- Table 98 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 99 Appliances and Electronics Specialists GBO Company Shares: % Value 2020-2024
- Table 100 Appliances and Electronics Specialists GBN Brand Shares: % Value 2021-2024
- Table 101 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2021-2024
- Table 102 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 103 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
HEALTH AND BEAUTY SPECIALISTS IN HONG KONG, CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Overall positive growth, but beauty specialists struggles due to outbound travel
- Solid growth for essential pharmaceuticals as consumers continue to prioritise health
- AS Watson regains momentum, supported by various strategies
PROSPECTS AND OPPORTUNITIES
- Shift in tourism and local consumption a barrier to stronger growth
- Demand for essential pharmaceutical goods to continue growing over forecast period
- Integrating technology and sustainability concepts to drive interest in beauty products
CHANNEL DATA
- Table 104 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2019-2024
- Table 105 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 106 Sales in Health and Beauty Specialists by Channel: Value 2019-2024
- Table 107 Sales in Health and Beauty Specialists by Channel: % Value Growth 2019-2024
- Table 108 Health and Beauty Specialists GBO Company Shares: % Value 2020-2024
- Table 109 Health and Beauty Specialists GBN Brand Shares: % Value 2021-2024
- Table 110 Health and Beauty Specialists LBN Brand Shares: Outlets 2021-2024
- Table 111 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 112 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
- Table 113 Forecast Sales in Health and Beauty Specialists by Channel: Value 2024-2029
- Table 114 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2024-2029
HOME PRODUCTS SPECIALISTS IN HONG KONG, CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Sales through homewares and home furnishing stores plateau as price-sensitive consumers limit spending
- Solid performance by pet shops and superstores as consumers remain sensitive to pets' needs and welfare
- DFI Retail Group retains leadership of highly fragmented competitive landscape
PROSPECTS AND OPPORTUNITIES
- Subdued performance for home products specialists over forecast period
- Pet stops and superstores will continue to see growth as pet care demands increase
- Unique store experiences could support Ikea's leadership
CHANNEL DATA
- Table 115 Home Products Specialists: Value Sales, Outlets and Selling Space 2019-2024
- Table 116 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
- Table 117 Sales in Home Products Specialists by Channel: Value 2019-2024
- Table 118 Sales in Home Products Specialists by Channel: % Value Growth 2019-2024
- Table 119 Home Products Specialists GBO Company Shares: % Value 2020-2024
- Table 120 Home Products Specialists GBN Brand Shares: % Value 2021-2024
- Table 121 Home Products Specialists LBN Brand Shares: Outlets 2021-2024
- Table 122 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
- Table 123 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
- Table 124 Forecast Sales in Home Products Specialists by Channel: Value 2024-2029
- Table 125 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2024-2029
DIRECT SELLING IN HONG KONG, CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Direct selling sales decline as consumers look to save money but health and beauty sales continue to recover
- Amway strengthens lead of direct selling in Hong Kong
- Strong growth for Herbalife as its weight management products remain popular
PROSPECTS AND OPPORTUNITIES
- Stable outlook as health and beauty will continue to drive direct selling
- Social commerce to remain popular communication method over the forecast period
- E-commerce offers direct competition to direct selling
CHANNEL DATA
- Table 126 Direct Selling by Product: Value 2019-2024
- Table 127 Direct Selling by Product: % Value Growth 2019-2024
- Table 128 Direct Selling GBO Company Shares: % Value 2020-2024
- Table 129 Direct Selling GBN Brand Shares: % Value 2021-2024
- Table 130 Direct Selling Forecasts by Product: Value 2024-2029
- Table 131 Direct Selling Forecasts by Product: % Value Growth 2024-2029
VENDING IN HONG KONG, CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Vending in Hong Kong records modest growth, driven by soft drinks
- Leaders remains unchanged but smaller players continue to thrive
- Reusable lunchbox vending machines at universities set to expand concept
PROSPECTS AND OPPORTUNITIES
- Future growth of vending to be supported by technological advancements
- Vending set to further expand product offerings
- Sustainability efforts can be a key growth driver for vending
CHANNEL DATA
- Table 132 Vending by Product: Value 2019-2024
- Table 133 Vending by Product: % Value Growth 2019-2024
- Table 134 Vending GBO Company Shares: % Value 2020-2024
- Table 135 Vending GBN Brand Shares: % Value 2021-2024
- Table 136 Vending Forecasts by Product: Value 2024-2029
- Table 137 Vending Forecasts by Product: % Value Growth 2024-2029
RETAIL E-COMMERCE IN HONG KONG, CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Ease of use and accessibility mean e-commerce is strongest performer in retail
- HKTVmall continues to grow from strength to strength
- Rising preference for online shopping as e-commerce gains shares from physical outlets
PROSPECTS AND OPPORTUNITIES
- E-commerce set to continue to grow as local retailers adopt omnichannel strategy
- Ongoing development of northbound cross-border logistics to further drive e-commerce growth
- Hong Kong's shift towards a digital, cashless economy is strong growth driver for online sales
CHANNEL DATA
- Table 138 Retail E-Commerce by Channel: Value 2019-2024
- Table 139 Retail E-Commerce by Channel: % Value Growth 2019-2024
- Table 140 Retail E-Commerce by Product: Value 2019-2024
- Table 141 Retail E-Commerce by Product: % Value Growth 2019-2024
- Table 142 Retail E-Commerce GBO Company Shares: % Value 2020-2024
- Table 143 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
- Table 144 Forecast Retail E-Commerce by Channel: Value 2024-2029
- Table 145 Forecast Retail E-Commerce by Channel: % Value Growth 2024-2029
- Table 146 Forecast Retail E-Commerce by Product: Value 2024-2029
- Table 147 Forecast Retail E-Commerce by Product: % Value Growth 2024-2029
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