Top Five Trends in Business Dynamics

In 2025, the global business environment will be shaped by geopolitical tensions, including US protectionism, technological advancements and labour market shifts. As the global market becomes more fragmented, businesses will need to adapt and seize new growth opportunities. This year also marks a key moment for AI adoption, with major companies and governments investing in digital infrastructure, while businesses integrate AI into their daily operations.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage: <|Products|>

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report

• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment