PUBLISHER: Euromonitor International | PRODUCT CODE: 1670135
PUBLISHER: Euromonitor International | PRODUCT CODE: 1670135
When DIY companies make 2030 circularity promises, there is an awkward elephant in the room. 68% of DIY revenue links to bonding product use (paint, adhesive, grout or sealant), a sector with unbreakable bonds as part of "premium" definitions, an almost anti-circular mission. How will brands and retailers close the loop? We interviewed multiple DIY companies and offer a framework, including ideas for where the solution will ultimately come from, with visible risks of inaction.
Executive summary
Introduction
Contamination of DIY waste is the first barrier to overcome
Recovering waste has reverse last mile with batch-of-one issues
Where is the money? Until circularity means profit, it will not scale
Conclusion