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PUBLISHER: Euromonitor International | PRODUCT CODE: 1655662
PUBLISHER: Euromonitor International | PRODUCT CODE: 1655662
Home Care in Spain
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PAGES: 70 Pages
DELIVERY TIME: 1-2 business days
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Spain's home care industry maintained steady growth in retail current value terms throughout 2024, despite facing challenges in volume across certain segments. Overall, retail value increased by mid-single digits, supported by price stabilisation aligning with the inflation index. In some cases, aggressive promotional activities led to slight declines in unit prices. Performance across subcategories varied significantly, with home insecticides, toilet care, and surface care emerging as the stron...
Euromonitor International's Home Care in Spain market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Product Code: HCPES
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Home care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
MARKET INDICATORS
- Table 1 Households 2019-2024
MARKET DATA
- Table 2 Sales of Home Care by Category: Value 2019-2024
- Table 3 Sales of Home Care by Category: % Value Growth 2019-2024
- Table 4 NBO Company Shares of Home Care: % Value 2020-2024
- Table 5 LBN Brand Shares of Home Care: % Value 2021-2024
- Table 6 Penetration of Private Label in Home Care by Category: % Value 2019-2024
- Table 7 Distribution of Home Care by Format: % Value 2019-2024
- Table 8 Distribution of Home Care by Format and Category: % Value 2024
- Table 9 Forecast Sales of Home Care by Category: Value 2024-2029
- Table 10 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
- Summary 1 Research Sources
LAUNDRY CARE IN SPAIN
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Liquid detergents remains strong in laundry care in 2024
- Private label leads competitive landscape
- Eco and organic products see demand declining further in 2024 with sustainability innovation focused mainly on packaging
PROSPECTS AND OPPORTUNITIES
- Scent boosters will continue to undermine demand for fabric softeners
- Slow growth anticipated for e-commerce distribution channel
- Persistent expansion for private label within laundry care while sustainable and natural products are set to gain ground
CATEGORY INDICATORS
- Table 11 Household Possession of Washing Machines 2019-2024
CATEGORY DATA
- Table 12 Sales of Laundry Care by Category: Value 2019-2024
- Table 13 Sales of Laundry Care by Category: % Value Growth 2019-2024
- Table 14 Sales of Laundry Aids by Category: Value 2019-2024
- Table 15 Sales of Laundry Aids by Category: % Value Growth 2019-2024
- Table 16 Sales of Laundry Detergents by Category: Value 2019-2024
- Table 17 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
- Table 18 Sales of In-Wash Spot and Stain Removers by Type: % Value Breakdown 2019-2024
- Table 19 NBO Company Shares of Laundry Care: % Value 2020-2024
- Table 20 LBN Brand Shares of Laundry Care: % Value 2021-2024
- Table 21 NBO Company Shares of Laundry Aids: % Value 2020-2024
- Table 22 LBN Brand Shares of Laundry Aids: % Value 2021-2024
- Table 23 NBO Company Shares of Laundry Detergents: % Value 2020-2024
- Table 24 LBN Brand Shares of Laundry Detergents: % Value 2021-2024
- Table 25 Forecast Sales of Laundry Care by Category: Value 2024-2029
- Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029
DISHWASHING IN SPAIN
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Hand dishwashing remains preferred method in Spain, while stand-up pouches prove popular
- Stable competitive landscape for dishwashing in Spain as multinationals retain overall leadership in 2024
- Strong investment in innovation for hand dishwashing further bolsters segment's success
PROSPECTS AND OPPORTUNITIES
- Private label set to gain greater market share during forecast period
- Channel dynamics are expected to remain stable, with continued emphasis on offline distribution, as dishwashers become more prevalent across the country
- Sustainability and efficacy will drive development
CATEGORY INDICATORS
- Table 27 Household Possession of Dishwashers 2019-2024
CATEGORY DATA
- Table 28 Sales of Dishwashing by Category: Value 2019-2024
- Table 29 Sales of Dishwashing by Category: % Value Growth 2019-2024
- Table 30 NBO Company Shares of Dishwashing: % Value 2020-2024
- Table 31 LBN Brand Shares of Dishwashing: % Value 2021-2024
- Table 32 Forecast Sales of Dishwashing by Category: Value 2024-2029
- Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2024-2029
SURFACE CARE IN SPAIN
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Multi-purpose cleaners drive category growth in 2024
- Innovation driven by evolving fragrance preferences and concern for household pets
- Decline in demand for impregnated wet wipes
PROSPECTS AND OPPORTUNITIES
- Alternative and traditional cleaning methods and products to become more and more prevalent during forecast period
- Private label will continue to strengthen its market position
- New formats and formulas anticipated to enter the competition
CATEGORY DATA
- Table 34 Sales of Surface Care by Category: Value 2019-2024
- Table 35 Sales of Surface Care by Category: % Value Growth 2019-2024
- Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
- Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
- Table 38 NBO Company Shares of Surface Care: % Value 2020-2024
- Table 39 LBN Brand Shares of Surface Care: % Value 2021-2024
- Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2024
- Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2021-2024
- Table 42 Forecast Sales of Surface Care by Category: Value 2024-2029
- Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029
BLEACH IN SPAIN
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Demand for bleach continues to rise in 2024
- Bleach category is home to biggest share of private label within home care overall
- Innovation focused on packaging and format
PROSPECTS AND OPPORTUNITIES
- Demand anticipated to persist throughout the forecast period
- Grocery retailers will maintain leadership within distribution channels
- Increased focus on safe bleach usage as consumers become more informed
CATEGORY DATA
- Table 44 Sales of Bleach: Value 2019-2024
- Table 45 Sales of Bleach: % Value Growth 2019-2024
- Table 46 NBO Company Shares of Bleach: % Value 2020-2024
- Table 47 LBN Brand Shares of Bleach: % Value 2021-2024
- Table 48 Forecast Sales of Bleach: Value 2024-2029
- Table 49 Forecast Sales of Bleach: % Value Growth 2024-2029
TOILET CARE IN SPAIN
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Rim blocks rises fastest within toilet care in 2024
- Private label sees rapid rises in ITBs
- Players increase investment in innovation to counteract the advance of private label
PROSPECTS AND OPPORTUNITIES
- Growth in toilet care expected to be driven by rim blocks and liquids/foam
- Private label will keep on growing within toilet care
- E-commerce to see steady expansion throughout the forecast period, with sustainability coming into sharper focus
CATEGORY DATA
- Table 50 Sales of Toilet Care by Category: Value 2019-2024
- Table 51 Sales of Toilet Care by Category: % Value Growth 2019-2024
- Table 52 NBO Company Shares of Toilet Care: % Value 2020-2024
- Table 53 LBN Brand Shares of Toilet Care: % Value 2021-2024
- Table 54 Forecast Sales of Toilet Care by Category: Value 2024-2029
- Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2024-2029
POLISHES IN SPAIN
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Simplified cleaning habits continue to impact category growth
- Competitive landscape sees little change in 2024
- Limited innovation as polishes category hits maturity
PROSPECTS AND OPPORTUNITIES
- Polishes set to see demand drops persist throughout forecast period
- Grocery retailers will maintain leadership over distribution for polishes
- Private label will continue to rise in polishes, though slower than in other home care categories
CATEGORY DATA
- Table 56 Sales of Polishes by Category: Value 2019-2024
- Table 57 Sales of Polishes by Category: % Value Growth 2019-2024
- Table 58 NBO Company Shares of Polishes: % Value 2020-2024
- Table 59 LBN Brand Shares of Polishes: % Value 2021-2024
- Table 60 Forecast Sales of Polishes by Category: Value 2024-2029
- Table 61 Forecast Sales of Polishes by Category: % Value Growth 2024-2029
AIR CARE IN SPAIN
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Candle air fresheners as fastest segment within air care in 2024
- Fragrance premiumisation remains strong throughout category
- Private label dominates spray/aerosol air fresheners
PROSPECTS AND OPPORTUNITIES
- Candle air fresheners will rise robustly during forecast period
- Further growth expected for e-commerce channel, while category products take on greater role in consumers' lives and homes
- Private label to see greater expansion within budget-friendly segments as sustainability becomes more important across all price points
CATEGORY DATA
- Table 62 Sales of Air Care by Category: Value 2019-2024
- Table 63 Sales of Air Care by Category: % Value Growth 2019-2024
- Table 64 Sales of Air Care by Fragrance: Value Ranking 2022-2024
- Table 65 NBO Company Shares of Air Care: % Value 2020-2024
- Table 66 LBN Brand Shares of Air Care: % Value 2021-2024
- Table 67 Forecast Sales of Air Care by Category: Value 2024-2029
- Table 68 Forecast Sales of Air Care by Category: % Value Growth 2024-2029
HOME INSECTICIDES IN SPAIN
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Warmer weather propels demand for insecticides in Spain in 2024
- Some retailers exclusively carry private label insecticides
- Consumers increasingly seek out preventative products as players strive to innovate in new segments
PROSPECTS AND OPPORTUNITIES
- Efficiency and sustainability will be key driving forces over the forecast period
- Multi-purpose insecticides to go from strength to strength
- Insecticide baits benefit from extended peak seasons and greater player investment in marketing
CATEGORY DATA
- Table 69 Sales of Home Insecticides by Category: Value 2019-2024
- Table 70 Sales of Home Insecticides by Category: % Value Growth 2019-2024
- Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2019-2024
- Table 72 NBO Company Shares of Home Insecticides: % Value 2020-2024
- Table 73 LBN Brand Shares of Home Insecticides: % Value 2021-2024
- Table 74 Forecast Sales of Home Insecticides by Category: Value 2024-2029
- Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2024-2029
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