Consumer Health in India

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer health in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• What next for consumer health?

MARKET INDICATORS

• Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
• Table 2 Life Expectancy at Birth 2019-2024

MARKET DATA

• Table 3 Sales of Consumer Health by Category: Value 2019-2024
• Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
• Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
• Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
• Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
• Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
• Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
• Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029

APPENDIX

• OTC registration and classification
• Vitamins and dietary supplements registration and classification
• Self-medication/self-care and preventive medicine
• Switches

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 1 Research Sources

ANALGESICS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Fast-acting pain relievers drive growth in analgesics in 2024
• New formats revolutionise topical analgesics/anaesthetic in India
• Sports personalities help expand the product range in analgesics

PROSPECTS AND OPPORTUNITIES

• Rise in physical activity expected to boost sales of topical analgesics/anaesthetic in the forecast period
• Brands will diversify to stay relevant in the forecast period
• Convenient availability will drive growth in analgesics

CATEGORY DATA

• Table 12 Sales of Analgesics by Category: Value 2019-2024
• Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
• Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
• Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
• Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
• Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Moderate growth for cough, cold and allergy (hay fever) remedies, fuelled by preference for herbal/traditional products
• Pollution and adverse climate conditions drive growth for decongestants
• Vicks continues to lead cough, cold and allergy (hay fever) remedies in 2024

PROSPECTS AND OPPORTUNITIES

• Increased consumer focus on preventive health to drive growth
• Quality issues in cough remedies expected to impact consumer confidence
• New formats and formulations to sustain growth

CATEGORY DATA

• Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
• Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
• Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
• Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
• Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
• Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029

DIGESTIVE REMEDIES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Heatwaves drive growth for diarrhoeal remedies in 2024
• Indianised flavours and convenient formats fuel growth in digestive remedies
• GSK leads digestive remedies with Eno, gaining traction from quick commerce

PROSPECTS AND OPPORTUNITIES

• Sedentary lifestyles and unhealthy habits set to drive demand for digestive remedies
• Competition from home remedies expected to persist in the forecast period
• Holistic wellness solutions might limit the growth of digestive remedies

CATEGORY DATA

• Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
• Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
• Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
• Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
• Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
• Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029

DERMATOLOGICALS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Solid value growth for dermatologicals, driven by topical germicidals/antiseptics and topical antifungals
• Multipurpose products grow in popularity in 2024
• Domestic companies maintain their strength in dermatologicals

PROSPECTS AND OPPORTUNITIES

• Awareness of skin and hair health to drive growth in dermatologicals
• Topical antifungals set to grow in the forecast period, due to climate factors
• Nappy (diaper) treatments presents growth opportunities for new brands in the forecast period

CATEGORY DATA

• Table 30 Sales of Dermatologicals by Category: Value 2019-2024
• Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
• Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
• Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
• Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
• Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
• Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029

NRT SMOKING CESSATION AIDS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rising consumer intent to quit smoking drives growth in NRT smoking cessation aids
• Diverse formats empower smokers with tailored cessation solutions, but gum dominates
• Nicotex leads with a diverse product range and wide accessibility

PROSPECTS AND OPPORTUNITIES

• Integration of behavioural therapy with NRT smoking cessation aids set to be a key driver of growth
• Affordability challenges expected to limit growth in the forecast period
• Non-nicotine alternatives likely to intensify the competition for NRT smoking cessation aids

CATEGORY INDICATORS

• Table 37 Number of Smokers by Gender 2019-2024

CATEGORY DATA

• Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
• Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
• Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
• Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
• Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
• Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029

EYE CARE IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Eye care sees moderate value growth, but competition from prescription medications
• Pollution-driven demand for eye care observed in 2024
• Allergen India maintains its lead in eye care

PROSPECTS AND OPPORTUNITIES

• Reliance on prescriptions may limit growth for eye care in the forecast period
• Rising digital penetration could boost opportunities for growth for eye care
• Eyewear might impact the growth of the category

CATEGORY DATA

• Table 44 Sales of Eye Care by Category: Value 2019-2024
• Table 45 Sales of Eye Care by Category: % Value Growth 2019-2024
• Table 46 NBO Company Shares of Eye Care: % Value 2020-2024
• Table 47 LBN Brand Shares of Eye Care: % Value 2021-2024
• Table 48 Forecast Sales of Eye Care by Category: Value 2024-2029
• Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029

WOUND CARE IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Wound care benefits from online bulk purchases in 2024
• Expanding product options propel growth in wound care
• Hansaplast by Beiersdorf maintains its lead in wound care in India

PROSPECTS AND OPPORTUNITIES

• Price to remain a key driver in wound care purchases
• Expanding focus on adults to broaden the consumer base in wound care
• Potential of first aid kits remains untapped in India

CATEGORY DATA

• Table 50 Sales of Wound Care by Category: Value 2019-2024
• Table 51 Sales of Wound Care by Category: % Value Growth 2019-2024
• Table 52 NBO Company Shares of Wound Care: % Value 2020-2024
• Table 53 LBN Brand Shares of Wound Care: % Value 2021-2024
• Table 54 Forecast Sales of Wound Care by Category: Value 2024-2029
• Table 55 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029

VITAMINS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growth for single vitamins outpaces that of multivitamins, due to higher awareness and targeted approaches
• Multivitamins cater to diverse age groups and nutritional needs
• Competition intensifies in vitamins in India in 2024

PROSPECTS AND OPPORTUNITIES

• Vitamins B and D set to continue to lead single vitamins in the forecast period
• Emerging formats will continue attracting consumers in vitamins
• Online channels to drive growth for vitamins in the forecast period

CATEGORY DATA

• Table 56 Sales of Vitamins by Category: Value 2019-2024
• Table 57 Sales of Vitamins by Category: % Value Growth 2019-2024
• Table 58 Sales of Multivitamins by Positioning: % Value 2019-2024
• Table 59 NBO Company Shares of Vitamins: % Value 2020-2024
• Table 60 LBN Brand Shares of Vitamins: % Value 2021-2024
• Table 61 Forecast Sales of Vitamins by Category: Value 2024-2029
• Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029

DIETARY SUPPLEMENTS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Dietary supplements observes double-digit value growth in 2024
• Wellness-associated products gain traction in dietary supplements, with a focus on holistic wellness
• Brand collaborations and celebrity endorsements boost engagement and visibility in dietary supplements

PROSPECTS AND OPPORTUNITIES

• Changing consumer attitudes towards health and wellness to drive demand for dietary supplements
• Synergy between beauty and wellness set to boost sales of skin and hair health supplements
• Growth potential for dietary supplements for women, driven by hormone awareness

CATEGORY DATA

• Table 63 Sales of Dietary Supplements by Category: Value 2019-2024
• Table 64 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
• Table 65 Sales of Dietary Supplements by Positioning: % Value 2019-2024
• Table 66 NBO Company Shares of Dietary Supplements: % Value 2020-2024
• Table 67 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
• Table 68 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
• Table 69 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029

WEIGHT MANAGEMENT AND WELLBEING IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rising obesity and urban lifestyles drive demand for weight management and wellbeing in India
• Growing demand for wellness-oriented weight loss supplements in 2024
• Herbalife's strategic partnerships and promotions solidify its leadership in India

PROSPECTS AND OPPORTUNITIES

• Pharmaceutical companies poised to change the dynamic of weight management and wellbeing in India
• Cross-industry collaborations to bridge fitness and nutrition in the coming years
• Innovative products set to diversify weight management and wellbeing

CATEGORY DATA

• Table 70 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
• Table 71 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
• Table 72 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
• Table 73 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
• Table 74 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
• Table 75 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029

SPORTS NUTRITION IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sports nutrition achieves high double-digit growth in 2024
• Online platforms and digital media drive accessibility and awareness in sports nutrition
• Functional food brands increase the competition in sports nutrition in 2024

PROSPECTS AND OPPORTUNITIES

• Quality-focused brands to benefit as the FSSAI tightens regulations on protein supplements
• ICMR guidelines on protein supplements pose challenges for sports nutrition in the coming years
• Plant-based protein set to rise in the forecast period

CATEGORY DATA

• Table 76 Sales of Sports Nutrition by Category: Value 2019-2024
• Table 77 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
• Table 78 NBO Company Shares of Sports Nutrition: % Value 2020-2024
• Table 79 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
• Table 80 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
• Table 81 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029

HERBAL/TRADITIONAL PRODUCTS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Double-digit growth for herbal/traditional dietary supplements, driven by wellness trend
• Ingredient transparency drives consumer trust in herbal/traditional products in 2024
• Dabur continues to lead herbal/traditional products, closely followed by Emami

PROSPECTS AND OPPORTUNITIES

• Traditional Ayurveda knowledge, and familiarity with natural ingredients to drive growth
• Home remedies to challenge growth of herbal/traditional cough, cold and allergy remedies
• Influx of fmcg and nutraceutical brands to boost growth in herbal/traditional products

CATEGORY DATA

• Table 82 Sales of Herbal/Traditional Products by Category: Value 2019-2024
• Table 83 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
• Table 84 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
• Table 85 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
• Table 86 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
• Table 87 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029

PAEDIATRIC CONSUMER HEALTH IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growth in paediatric consumer health driven by parental concerns and nutritional needs
• Innovative formats of paediatric vitamins and dietary supplements to appeal to children
• Flagship brands are entering paediatric consumer health

PROSPECTS AND OPPORTUNITIES

• Paediatric consumer health is expected to flourish along with growing parental investment in children's health
• Growth set to be driven by natural claims and safety perceptions
• Urban-centric nature of paediatric consumer health may prevent broader growth

CATEGORY DATA

• Table 88 Sales of Paediatric Consumer Health by Category: Value 2019-2024
• Table 89 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
• Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
• Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
• Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
• Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029