Consumer Health in Singapore

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer health in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• What next for consumer health?

MARKET INDICATORS

• Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
• Table 2 Life Expectancy at Birth 2019-2024

MARKET DATA

• Table 3 Sales of Consumer Health by Category: Value 2019-2024
• Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
• Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
• Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
• Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
• Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
• Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
• Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029

APPENDIX

• OTC registration and classification
• Vitamins and dietary supplements registration and classification
• Self-medication/self-care and preventive medicine
• Switches

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 1 Research Sources

ANALGESICS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Demand for systemic analgesics continues to normalise with acetaminophen remaining the preferred choice
• Continued healthy growth for topical analgesics, driven by revival of inbound travel and growing demand for natural pain relief solutions
• GSK Consumer Healthcare maintains leadership, despite rising competition

PROSPECTS AND OPPORTUNITIES

• Demand for systemic analgesics will remain strong, alongside normalisation of consumer lifestyles
• Evolving demographics will enable stable growth in topical analgesics/anaesthetic
• Rise of teleconsulting could hinder sales of OTC analgesics

CATEGORY DATA

• Table 12 Sales of Analgesics by Category: Value 2019-2024
• Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
• Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
• Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
• Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
• Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Preventive health mindset remains strong in 2024
• Inconsistent air quality drives increased use of nasal sprays
• Herbal remedies adapt to on-the-go lifestyles

PROSPECTS AND OPPORTUNITIES

• Shift towards holistic health could drive demand for more natural or preventive remedies
• Rising haze levels could have negative impact on respiratory health
• Demand for antihistamines is expected to rise, in line with changing lifestyles

CATEGORY DATA

• Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
• Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
• Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
• Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
• Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
• Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029

DIGESTIVE REMEDIES IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rising demand for digestive remedies as dining habits shift post-pandemic
• Focus on preventive health increases demand for vitamins over digestive remedies
• Singaporeans continue to place strong trust in herbal/traditional diarrhoeal remedies

PROSPECTS AND OPPORTUNITIES

• Preference for holistic health solutions could hamper sales of digestive remedies
• Increasingly sophisticated weight management products may pose competitive threat to laxatives
• Growing interest in probiotics will suppress demand for digestive remedies

CATEGORY DATA

• Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
• Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
• Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
• Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
• Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
• Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029

DERMATOLOGICALS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Dermatologicals shows mixed performance, with growth led by medicated shampoos
• Waning demand for topical antifungals, despite climate effects
• Decline in demand for nappy (diaper) rash treatments, despite positive associations of "Year of the Dragon"

PROSPECTS AND OPPORTUNITIES

• Continued growth for dermatologicals, driven by rising levels of health-consciousness and shifting demographics
• Alternative hair loss treatments could hinder the growth of traditional solutions
• Dermatological brands increasingly embrace digital strategies as consumers seek authentic skin care journeys

CATEGORY DATA

• Table 30 Sales of Dermatologicals by Category: Value 2019-2024
• Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
• Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
• Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
• Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
• Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
• Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029

NRT SMOKING CESSATION AIDS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Public education and awareness campaigns encourage more people to quit smoking
• Rise in vaping challenges effectiveness of NRT smoking cessation aids in Singapore
• Large pharmaceutical companies maintain their leading positions

PROSPECTS AND OPPORTUNITIES

• Desire to reduce cigarette consumption will drive demand
• Regional approach will be needed to tackle cigarette alternatives
• Government initiatives to curtail smoking could have impact on NRT smoking cessation products

CATEGORY INDICATORS

• Table 37 Number of Smokers by Gender 2019-2024

CATEGORY DATA

• Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
• Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
• Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
• Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
• Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
• Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029

SLEEP AIDS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Melatonin remains the key ingredient in sleep aids in Singapore
• Singaporeans struggle with sleep deprivation in context of stressful lifestyles
• Rising preference for herbal/traditional formulations

PROSPECTS AND OPPORTUNITIES

• Sleep aids poised for further growth amid rising incidence of sleep disorders, although sales could be impacted by holistic health trends
• Consumers look to vitamins and dietary supplements to combat insomnia
• Rise in cases of sleep apnoea may limit demand for sleep aids

CATEGORY DATA

• Table 44 Sales of Sleep Aids: Value 2019-2024
• Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
• Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
• Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
• Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
• Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029

EYE CARE IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rising screen time drives increased demand for eye care products
• Ageing population boosts sales
• Steady growth in allergy eye care products

PROSPECTS AND OPPORTUNITIES

• Persistent screen exposure will drive continued demand for eye care products
• Singapore's ongoing battle with myopia will present opportunities for eye care manufacturers
• Rising reliance on eye health supplements may limit growth of standard eye care products

CATEGORY DATA

• Table 50 Sales of Eye Care by Category: Value 2019-2024
• Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
• Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
• Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
• Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
• Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029

WOUND CARE IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growing interest in exercise among Singaporean professionals drives wound care demand
• Market is characterised by polarised demands, with private label gaining traction
• Wound care products are positioned as convenient add-ons in retail e-commerce

PROSPECTS AND OPPORTUNITIES

• Wound care will continue to see solid growth, driven by health-conscious lifestyles
• Technological advancements will fuel category expansion
• Market will remain dominated by basic products

CATEGORY DATA

• Table 56 Sales of Wound Care by Category: Value 2019-2024
• Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
• Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
• Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
• Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
• Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029

VITAMINS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Multivitamins remain popular choice for general health improvement
• Continued strong demand for vitamin D
• Chewable vitamins continue to grow in popularity

PROSPECTS AND OPPORTUNITIES

• Positive outlook for vitamins, alongside growing interest in preventive health
• Affordability concerns will continue to impact consumer behaviour
• Blurring of lines between dietary supplements and vitamins

CATEGORY DATA

• Table 62 Sales of Vitamins by Category: Value 2019-2024
• Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
• Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
• Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
• Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
• Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
• Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029

DIETARY SUPPLEMENTS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growing interest in gut health drives growth in probiotic supplements
• Combination dietary supplements offer targeted wellness solutions
• Retailers offer more bundle offers to appeal to price-sensitive consumers

PROSPECTS AND OPPORTUNITIES

• Rising demand for dietary supplements in Singapore's ageing society
• Holistic beauty trend could fuel growth
• Private label offerings are poised to gain momentum

CATEGORY DATA

• Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
• Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
• Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
• Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
• Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
• Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
• Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029

WEIGHT MANAGEMENT AND WELLBEING IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Decline in demand for weight loss supplement amid regulatory actions
• Shift towards holistic health in marketing practices
• Direct selling dominates weight management and wellbeing in Singapore, as potential health risks associated with online purchases affect consumer confidence

PROSPECTS AND OPPORTUNITIES

• Development and availability of GLP-1 products could have adverse effect on weight management and wellbeing market
• Shift towards holistic approach to weight management
• Domestic e-commerce growth will continue, while cross-border sales will challenge licenced distributors

CATEGORY DATA

• Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
• Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
• Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
• Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
• Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
• Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029

SPORTS NUTRITION IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sports nutrition products continue to gain momentum, as local consumers pursue active lifestyles
• Shift towards non-protein products targeted at boosting endurance
• Blurring of lines between sports nutrition and other product categories

PROSPECTS AND OPPORTUNITIES

• Government initiatives promoting regular exercise will ensure that demand for sports nutrition remains high
• More diverse formats and plant-based options will drive growth
• Expected shift towards online purchasing, driven by convenience and bulky nature of sports nutrition offerings

CATEGORY DATA

• Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
• Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
• Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
• Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
• Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
• Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029

HERBAL/TRADITIONAL PRODUCTS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Local consumers' trust in traditional/herbal remedies remains high
• Topical analgesics leads growth
• Eu Yan Sang and Hockhua Tonic provide gateway to traditional products

PROSPECTS AND OPPORTUNITIES

• Evolving demographics will boost demand for herbal/traditional topical analgesics
• Herbal/traditional dietary supplements will benefit from holistic approach to health
• Players will need to address consumer concerns over safety and transparency

CATEGORY DATA

• Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
• Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
• Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
• Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
• Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
• Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029

PAEDIATRIC CONSUMER HEALTH IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Limited availability of products specifically targeted at children
• Growing popularity of alternative formats in paediatric vitamins and dietary supplements
• International brands dominate in paediatric vitamins and dietary supplements

PROSPECTS AND OPPORTUNITIES

• Auspicious birth year in 2024 bodes well for future of paediatric consumer health
• Alternative sweeteners may grow in popularity due to parental concerns regarding sugar intake
• Lack of eye care supplements for children offers growth opportunities

CATEGORY DATA

• Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
• Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
• Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
• Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
• Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
• Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029