Alcoholic Drinks in Western Europe

There were disappointing performances in both the on- and off-trade in Western Europe in 2023, with industry players and consumers still struggling in the face of high inflation and rising costs or prices. In addition, there is a growing trend towards non-alcoholic products in beer, wine and spirits, especially among younger people (of legal drinking age). Modest on-trade growth and near stagnation in the off-trade are currently expected over the forecast period.

Euromonitor International's Alcoholic Drinks in Western Europe global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.