Alcoholic Drinks in Asia Pacific

Sales of alcoholic drinks in Asia Pacific suffered two bad years in the pandemic, in both 2020 and 2022, the latter mainly due to the return of COVID-19 in China, the dominant country market. Growth in 2023 was also subdued, with Japan and Vietnam in decline and China only seeing a relatively weak recovery. Year-on-year growth rates will gradually improve over the forecast period, with India and Vietnam among the more dynamic markets.

Euromonitor International's Alcoholic Drinks in Asia Pacific global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.