Consumer Health in Germany

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer health in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• What next for consumer health?

MARKET INDICATORS

• Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
• Table 2 Life Expectancy at Birth 2019-2024

MARKET DATA

• Table 3 Sales of Consumer Health by Category: Value 2019-2024
• Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
• Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
• Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
• Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
• Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
• Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
• Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029

APPENDIX

• OTC registration and classification
• Vitamins and dietary supplements registration and classification
• Self-medication/self-care and preventative medicine
• Switches
• Summary 1 OTC: Switches 2023-2024

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 2 Research Sources

ANALGESICS IN GERMANY

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Moderate growth for analgesics in 2024
• Product segmentation continues within the category
• Retail e-commerce gains further traction

PROSPECTS AND OPPORTUNITIES

• Growth prospects limited by holistic approach to wellness along with maturity
• Private label to offer further growth potential with affordable options
• Competitive landscape to remain largely unchanged

CATEGORY DATA

• Table 12 Sales of Analgesics by Category: Value 2019-2024
• Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
• Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
• Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
• Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
• Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN GERMANY

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Solid performance by antihistamines/allergy remedies driven by greater exposure to allergens due to time spent outdoors
• Medicated confectionery remains strong growth driver in category
• Procter & Gamble retains lead of cough, cold and allergy (hay fever) remedies

PROSPECTS AND OPPORTUNITIES

• Stable outlook for cough, cold and allergy (hay fever) remedies
• Positive future for herbal/traditional options as consumers increasingly move towards perceived natural solutions
• Omnichannel approach to sales to remain prevalent

CATEGORY DATA

• Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
• Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
• Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
• Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
• Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
• Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029

DIGESTIVE REMEDIES IN GERMANY

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Positive growth for digestive remedies in Germany due to busy, stressful lifestyles
• Chronic digestive issues support overall demand
• Sanofi-Aventis retains slim lead over Bayer

PROSPECTS AND OPPORTUNITIES

• Positive growth trajectory expected for mature category
• Germany's ageing population to support stable demand
• Focus on gut health may pose challenges

CATEGORY DATA

• Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
• Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
• Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
• Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
• Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
• Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029

DERMATOLOGICALS IN GERMANY

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Healthy performance for dermatologicals in 2024
• Haemorrhoid treatments remains solid performer due to sedentary lifestyles and rising health challenges
• Blurring of lines between dermatologicals and dermocosmetics continues

PROSPECTS AND OPPORTUNITIES

• Growing health and image awareness to support future sales
• Demand for dermatologicals influenced by environmental factors
• Hair loss treatments to remain strongest performer

CATEGORY DATA

• Table 30 Sales of Dermatologicals by Category: Value 2019-2024
• Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
• Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
• Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
• Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
• Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
• Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029

NRT SMOKING CESSATION AIDS IN GERMANY

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sales supported by wellness and self-improvement trends
• Lozenges format attracts consumers seeking convenience and discretion
• Competitive landscape remains dominated by several major players

PROSPECTS AND OPPORTUNITIES

• Possible investments in new products in attempt to drive up demand
• Competition from e-cigarettes and heated tobacco products
• Retail e-commerce will continue to gain ground

CATEGORY INDICATORS

• Table 37 Number of Smokers by Gender 2019-2024

CATEGORY DATA

• Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
• Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
• Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
• Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
• Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
• Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029

SLEEP AIDS IN GERMANY

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rising demand for sleep aids as Germans struggle with stressful lifestyles
• Competitive landscape remains fairly consolidated but new players see potential
• Sleep aids often substituted with magnesium supplements

PROSPECTS AND OPPORTUNITIES

• Younger consumers a potential source of growth
• Innovative and more potent formulations to see greater demand

CATEGORY DATA

• Table 44 Sales of Sleep Aids: Value 2019-2024
• Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
• Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
• Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
• Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
• Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029

EYE CARE IN GERMANY

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Several factors contribute to rising demand for eye care in Germany
• Surge in allergies helps to drive stronger performance of allergy eye care
• Increasing eye problems among younger population a strong growth driver

PROSPECTS AND OPPORTUNITIES

• Positive outlook for eye care driven by long-term trends
• Innovations expected to add specific value
• Development of more sophisticated formulations to drive interest

CATEGORY DATA

• Table 50 Sales of Eye Care by Category: Value 2019-2024
• Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
• Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
• Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
• Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
• Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029

WOUND CARE IN GERMANY

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Demand for wound care supported by outdoor activities
• More advanced and natural products emerge within wound care
• Beiersdorf retains convincing lead, but private label offers competition

PROSPECTS AND OPPORTUNITIES

• Stable growth predicted for the forecast period
• Consumers' economic caution will continue to support private label sales
• Positive future for retail e-commerce within wound care

CATEGORY DATA

• Table 56 Sales of Wound Care by Category: Value 2019-2024
• Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
• Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
• Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
• Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
• Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029

VITAMINS IN GERMANY

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Less dynamic growth for vitamins due to maturity in local market
• Vitamins A and D are most dynamic performers in 2024
• Segmentation continues within the category

PROSPECTS AND OPPORTUNITIES

• Vitamins to remain an important element of healthy lifestyles
• Challenges and opportunities for multivitamins
• Wellness trend to provide increasing challenge

CATEGORY DATA

• Table 62 Sales of Vitamins by Category: Value 2019-2024
• Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
• Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
• Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
• Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
• Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
• Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029

DIETARY SUPPLEMENTS IN GERMANY

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Dietary supplements continues to perform positively
• Sexual wellness supplements gain attention
• Competition continues to rise in fragmented landscape

PROSPECTS AND OPPORTUNITIES

• Increasing focus on segmentation and product innovation
• Promising outlook for collagen and probiotic supplements
• Forecast period to see demand for cycle-specific supplements

CATEGORY DATA

• Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
• Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
• Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
• Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
• Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
• Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
• Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029

WEIGHT MANAGEMENT AND WELLBEING IN GERMANY

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Stable performance for weight management and wellbeing
• Meal replacement remains most dynamic performer
• Competition from prescription medication for weight management

PROSPECTS AND OPPORTUNITIES

• Ongoing competitive threats to weight management and wellbeing
• Innovation and convenience are key to driving interest
• Further pressure on weight management products from Rx obesity medicines

CATEGORY DATA

• Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
• Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
• Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
• Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
• Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
• Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029

SPORTS NUTRITION IN GERMANY

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Another year of dynamic growth for sports nutrition
• Sports protein RTD benefits from convenience appeal
• Multichannel strategy aligns with category fragmentation

PROSPECTS AND OPPORTUNITIES

• Increasing health awareness to support future growth
• Innovation and bespoke product development to drive the category
• Convenience and on-the-go shopping to support sales

CATEGORY DATA

• Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
• Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
• Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
• Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
• Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
• Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029

HERBAL/TRADITIONAL PRODUCTS IN GERMANY

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Stable but undynamic performance for herbal/traditional products in 2024
• Cough, cold and allergy (hay fever) remedies retains key role in category
• Strong consumer interest in topical analgesics and sleep aids

PROSPECTS AND OPPORTUNITIES

• Moderate growth expected over the forecast period
• CBD-infused sleep aids may garner greater interest
• Competitive landscape likely to remain fragmented

CATEGORY DATA

• Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
• Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
• Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
• Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
• Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
• Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029

PAEDIATRIC CONSUMER HEALTH IN GERMANY

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Moderate growth for paediatric consumer health in 2024
• Fortified foods compete with vitamins and dietary supplements for children
• A visible correlation with adult consumer health trends

PROSPECTS AND OPPORTUNITIES

• Growth will be limited but supported by preventative health approach
• Shift to natural products over the forecast period
• Demand for paediatric vitamins and dietary supplements will remain resilient

CATEGORY DATA

• Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
• Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
• Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
• Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
• Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
• Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029