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PUBLISHER: Euromonitor International | PRODUCT CODE: 1580752
PUBLISHER: Euromonitor International | PRODUCT CODE: 1580752
Luxury Goods in Thailand
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PAGES: 40 Pages
DELIVERY TIME: 1-2 business days
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Value sales of luxury goods in Thailand are growing steadily, driven by both local demand and the stronger return of international tourists. Bangkok is a particularly popular destination for personal luxury, as it is a hub for luxury shopping centres such as IconSiam, Siam Paragon, Central Chidlom and Gaysorn Plaza.
Euromonitor International's Luxury Goods in Thailand report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers' shopping patterns. Forecasts to 2028 illustrate how the market is set to change
Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Luxury Goods market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Product Code: LUXTH
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Luxury goods in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for luxury goods?
MARKET DATA
- Table 1 Sales of Luxury Goods by Category: Value 2019-2024
- Table 2 Sales of Luxury Goods by Category: % Value Growth 2019-2024
- Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2019-2024
- Table 4 NBO Company Shares of Luxury Goods: % Value 2019-2023
- Table 5 LBN Brand Shares of Luxury Goods: % Value 2020-2023
- Table 6 Distribution of Luxury Goods by Format and Category: % Value 2024
- Table 7 Forecast Sales of Luxury Goods by Category: Value 2024-2029
- Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
- Summary 1 Research Sources
EXPERIENTIAL LUXURY IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Value growth stabilises following post-pandemic surge in revenge spending
- Rising number of luxury hotels to cater for growing demand
- Sustainability efforts increasingly adopted by luxury hotels
PROSPECTS AND OPPORTUNITIES
- Outlook for experiential luxury in Thailand is promising
- Luxury hotels set to continue driving experiential luxury over the forecast period
- Experience-driven luxury could be a key to success
CATEGORY DATA
- Table 9 Sales of Experiential Luxury by Category: Value 2019-2024
- Table 10 Sales of Experiential Luxury by Category: % Value Growth 2019-2024
- Table 11 NBO Company Shares of Experiential Luxury: % Value 2019-2023
- Table 12 LBN Brand Shares of Experiential Luxury: % Value 2020-2023
- Table 13 Forecast Sales of Experiential Luxury by Category: Value 2024-2029
- Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2024-2029
FINE WINES/CHAMPAGNE AND SPIRITS IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Urbanisation and familiarity of premium alcohol support demand in local market
- Premiumisation is evident in both foodservice and retail
- Rise in health-conscious drinking supported by marketing campaigns
PROSPECTS AND OPPORTUNITIES
- Positive performance predicted for fine wines/champagne and spirits
- Localisation is a long-term strategy for leading players
- Sustainability to increasingly feature as part of leading players' strategies
CATEGORY DATA
- Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2019-2024
- Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2019-2024
- Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2019-2023
- Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2020-2023
- Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2019-2024
- Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2024-2029
- Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2024-2029
PREMIUM AND LUXURY CARS IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Mixed trends within premium and luxury cars in 2024
- Rising interest in sustainable transportation through EV and hybrid cars in luxury tier
- Mercedes-Benz loses category leadership to BMW Mfg
PROSPECTS AND OPPORTUNITIES
- Positive outlook but category likely to be driven by niche segment of affluent consumers
- Launch of new models could be key success factor for premium and luxury cars
- Market development could move towards customer-centric strategies
CATEGORY DATA
- Table 22 Sales of Premium and Luxury Cars: Value 2019-2024
- Table 23 Sales of Premium and Luxury Cars: % Value Growth 2019-2024
- Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2019-2023
- Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2020-2023
- Table 26 Forecast Sales of Premium and Luxury Cars: Value 2024-2029
- Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2024-2029
PERSONAL LUXURY IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Designer apparel and footwear (ready-to-wear)
- Luxury eyewear
- Luxury jewellery
- Luxury leather goods
- Luxury wearables
- Luxury timepieces
- Luxury writing instruments and stationery
- Super premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
- Significant developments in retail landscape expected to support sales of personal luxury in Thailand over forecast period
- E-commerce to become increasingly popular channel for personal luxury
- Brands' long-term strategies to include sustainability and ethical luxury
CATEGORY DATA
- Table 28 Sales of Personal Luxury by Category: Value 2019-2024
- Table 29 Sales of Personal Luxury by Category: % Value Growth 2019-2024
- Table 30 NBO Company Shares of Personal Luxury: % Value 2019-2023
- Table 31 LBN Brand Shares of Personal Luxury: % Value 2020-2023
- Table 32 Distribution of Personal Luxury by Format: % Value 2019-2024
- Table 33 Forecast Sales of Personal Luxury by Category: Value 2024-2029
- Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2024-2029
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