PUBLISHER: Euromonitor International | PRODUCT CODE: 1570380
PUBLISHER: Euromonitor International | PRODUCT CODE: 1570380
Travel in Germany
In 2024, travel in Germany continues to tackle the challenges of high energy prices and stricter regulations, which, in turn, results in fluctuating travel prices. As sustainable practices are increasingly expected and compulsory, the industry is embracing sustainable initiatives and certifications, including the EU Ecolabel, Certified Green Hotel, Dehoga Umweltcheck or the Green Key in hotels, to name a few. Local tourism destinations are also growing in popularity as more sustainable travel op...
Euromonitor International's Travel in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Travel market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Travel in 2024
- Airlines: Key trends
- Hotels: Key trends
- Booking: Key trends
- What next for travel?
MARKET DATA
- Table 1 Surface Travel Modes Sales: Value 2019-2024
- Table 2 Surface Travel Modes Online Sales: Value 2019-2024
- Table 3 Forecast Surface Travel Modes Sales: Value 2024-2029
- Table 4 Forecast Surface Travel Modes Online Sales: Value 2024-2029
- Table 5 In-Destination Spending: Value 2019-2024
- Table 6 Forecast In-Destination Spending: Value 2024-2029
DISCLAIMER
SOURCES
- Summary 1 Research Sources
TOURISM FLOWS IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Arrivals in Germany hit record above pre-pandemic levels
- Preferred destinations for German travellers evolve
PROSPECTS AND OPPORTUNITIES
- Full recovery and future of tourism flows to be determined by multiple factors
- Long-distance tourists
CATEGORY DATA
- Table 7 Inbound Arrivals: Number of Trips 2019-2024
- Table 8 Inbound Arrivals by Country: Number of Trips 2019-2024
- Table 9 Inbound City Arrivals 2019-2024
- Table 10 Inbound Tourism Spending: Value 2019-2024
- Table 11 Forecast Inbound Arrivals: Number of Trips 2024-2029
- Table 12 Forecast Inbound Arrivals by Country: Number of Trips 2024-2029
- Table 13 Forecast Inbound Tourism Spending: Value 2024-2029
- Table 14 Domestic Tourism by Destination: Number of Trips 2019-2024
- Table 15 Domestic Spending: Value 2019-2024
- Table 16 Forecast Domestic Tourism by Destination: Number of Trips 2024-2029
- Table 17 Forecast Domestic Spending: Value 2024-2029
- Table 18 Outbound Departures: Number of Trips 2019-2024
- Table 19 Outbound Departures by Destination: Number of Trips 2019-2024
- Table 20 Outbound Tourism Spending: Value 2019-2024
- Table 21 Forecast Outbound Departures: Number of Trips 2024-2029
- Table 22 Forecast Outbound Departures by Destination: Number of Trips 2024-2029
- Table 23 Forecast Outbound Spending: Value 2024-2029
AIRLINES IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Price sensitivity continues to rise among German air passengers
- Lufthansa maintains lead of scheduled airlines in Germany
PROSPECTS AND OPPORTUNITIES
- Travellers to become increasingly demanding when looking for value
- AI will continue to optimise customer experience due to growing digital transformation
CATEGORY DATA
- Table 24 Airlines Sales: Value 2019-2024
- Table 25 Airlines Online Sales: Value 2019-2024
- Table 26 Airlines: Passengers Carried 2019-2024
- Table 27 Airlines NBO Company Shares: % Value 2019-2023
- Table 28 Non-Scheduled Carriers Brands by Key Performance Indicators 2024
- Table 29 Low Cost Carriers Brands by Key Performance Indicators 2024
- Table 30 Full Service Carriers Brands by Key Performance Indicators 2024
- Table 31 Forecast Airlines Sales: Value 2024-2029
- Table 32 Forecast Airlines Online Sales: Value 2024-2029
LODGING (DESTINATION) IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- New hotel builds and development continue in Germany
- Polarisation within hotels an obstacle for mid-market options
PROSPECTS AND OPPORTUNITIES
- The forecast for lodging remains positive due to newest trends
- Short-term rentals to continue expanding throughout the country
CATEGORY DATA
- Table 33 Lodging (Destination) Sales: Value 2019-2024
- Table 34 Lodging (Destination) Online Sales: Value 2019-2024
- Table 35 Hotels Sales: Value 2019-2024
- Table 36 Hotels Online Sales: Value 2019-2024
- Table 37 Other Lodging Sales: Value 2019-2024
- Table 38 Other Lodging Online Sales: Value 2019-2024
- Table 39 Lodging (Destination) Outlets: Units 2019-2024
- Table 40 Lodging (Destination) Rooms: Number of Rooms 2019-2024
- Table 41 Lodging (Destination) by Incoming vs Domestic: % Value 2019-2024
- Table 42 Hotels NBO Company Shares: % Value 2019-2023
- Table 43 Hotel Brands by Key Performance Indicators 2024
- Table 44 Forecast Lodging (Destination) Sales: Value 2024-2029
- Table 45 Forecast Lodging (Destination) Online Sales: Value 2024-2029
- Table 46 Forecast Hotels Sales: Value 2024-2029
- Table 47 Forecast Hotels Online Sales: Value 2024-2029
- Table 48 Forecast Other Lodging Sales: Value 2024-2029
- Table 49 Forecast Other Lodging Online Sales: Value 2024-2029
- Table 50 Forecast Lodging (Destination) Outlets: Units 2024-2029
BOOKING IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Online bookings continue to gain the preference of German travellers
- Der Touristik is now Dertour in a dramatically changed booking landscape
PROSPECTS AND OPPORTUNITIES
- AI and immersive technologies will empower tourists to travel better
- Consumers will increasingly expect sustainable travel options
CATEGORY DATA
- Table 51 Booking Sales: Value 2019-2024
- Table 52 Business Travel Sales: Value 2019-2024
- Table 53 Leisure Travel Sales: Value 2019-2024
- Table 54 Travel Intermediaries NBO Company Shares: % Value 2019-2024
- Table 55 Forecast Booking Sales: Value 2024-2029
- Table 56 Forecast Business Travel Sales: Value 2024-2029
- Table 57 Forecast Leisure Travel Sales: Value 2024-2029
