Consumer Health in Spain

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer health in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• What next for consumer health?

MARKET INDICATORS

• Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
• Table 2 Life Expectancy at Birth 2019-2024

MARKET DATA

• Table 3 Sales of Consumer Health by Category: Value 2019-2024
• Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
• Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
• Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
• Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
• Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
• Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
• Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029

APPENDIX

• OTC registration and classification
• Vitamins and dietary supplements registration and classification
• Self-medication/self-care and preventive medicine
• Switches

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 1 Research Sources

ANALGESICS IN SPAIN

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Fewer viruses and consumers opting for Rx lead to low positive sales
• Negative reports surrounding Nolotil help boost sales of other analgesics
• Brand rankings remain unchanged amid new product launches

PROSPECTS AND OPPORTUNITIES

• Steady growth anticipated for the forecast years, thanks to baseline demand
• Segmentation activity will continue to focus on sport-related injuries, but there are other areas to explore
• New strategy to address supply shortages expected to help forecast growth

CATEGORY DATA

• Table 12 Sales of Analgesics by Category: Value 2019-2024
• Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
• Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
• Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
• Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
• Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SPAIN

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sales slightly suppressed by low incidences of illness and competition from other areas
• Concerns surrounding pseudoephedrine are not impacting performance in Spain
• Competitive status quo remains the same, while we see new herbal formula launches

PROSPECTS AND OPPORTUNITIES

• Baseline demand will continue, although the pseudoephedrine issue could still have an impact
• Growing number of herbal and vitamin and supplement launches create competition
• Competition from generics unlikely in cough, cold and allergy (hay fever) remedies

CATEGORY DATA

• Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
• Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
• Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
• Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
• Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
• Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029

DIGESTIVE REMEDIES IN SPAIN

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Improving education about the link between intestinal health and overall health supports sales
• Rising prevalence of probiotics and prebiotics create competition for traditional remedies
• Almax maintains its lead thanks to strong reputation and affordable price point

PROSPECTS AND OPPORTUNITIES

• Growing prevalence of digestive issues expected to drive growth over the forecast period
• Herbal ranges set to grow in importance over the forecast period
• Tourism and travel expected to be additional drivers for digestive remedies

CATEGORY DATA

• Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
• Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
• Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
• Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
• Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
• Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029

DERMATOLOGICALS IN SPAIN

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Competition from other categories impacts sales, although performance remains positive
• Hair loss treatments notably challenged
• Fragmented category with leading subcategory players maintaining their status quo

PROSPECTS AND OPPORTUNITIES

• Economic uncertainty will continue to have an impact on sales
• Categories related to travel and fun expected to perform better
• Competition from other categories and industries will continue

CATEGORY DATA

• Table 30 Sales of Dermatologicals by Category: Value 2019-2024
• Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
• Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
• Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
• Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
• Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
• Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029

NRT SMOKING CESSATION AIDS IN SPAIN

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Tougher laws on smoking could support modest growth for a sluggish category
• Smoking cessation is a top priority for the health authorities
• A consolidated category with a stable competitive status quo

PROSPECTS AND OPPORTUNITIES

• Ongoing efforts from the Spanish health authorities will continue to suppress potential OTC sales
• Further EU efforts add further pressure on consumers to stop smoking
• Vaping also set to be threatened by new legislations

CATEGORY INDICATORS

• Table 37 Number of Smokers by Gender 2019-2024

CATEGORY DATA

• Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
• Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
• Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
• Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
• Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
• Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029

EYE CARE IN SPAIN

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Eye care's performance remains consistent, with sales slightly stronger than last year
• Ongoing use of digital devices will continue to cause eye conditions
• Ophthalmologist recommendation helps consolidate Thea's position

PROSPECTS AND OPPORTUNITIES

• Spanish health authorities to place a greater focus on eye health
• Opportunities for innovation with targeted products
• Competition from eye health supplements will continue

CATEGORY DATA

• Table 44 Sales of Eye Care by Category: Value 2019-2024
• Table 45 Sales of Eye Care by Category: % Value Growth 2019-2024
• Table 46 NBO Company Shares of Eye Care: % Value 2020-2024
• Table 47 LBN Brand Shares of Eye Care: % Value 2021-2024
• Table 48 Forecast Sales of Eye Care by Category: Value 2024-2029
• Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029

WOUND CARE IN SPAIN

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Small positive growth due to basic demand in fairly uninteresting category
• Launches targeted at key demographics of children and blister sufferers
• Compeed boosts its leadership with its own line extensions

PROSPECTS AND OPPORTUNITIES

• Small and stable growth expected, with a focus on key areas
• Wound care players target acne treatments for additional growth and opportunity
• Sustainability trends set to influence developments in would care

CATEGORY DATA

• Table 50 Sales of Wound Care by Category: Value 2019-2024
• Table 51 Sales of Wound Care by Category: % Value Growth 2019-2024
• Table 52 NBO Company Shares of Wound Care: % Value 2020-2024
• Table 53 LBN Brand Shares of Wound Care: % Value 2021-2024
• Table 54 Forecast Sales of Wound Care by Category: Value 2024-2029
• Table 55 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029

VITAMINS IN SPAIN

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growing education about holistic and preventative health supports vitamins
• Dietary supplements hinder a stronger performance from vitamins
• Bayer maintains its company lead, while Haleon's Centrum holds top brand place

PROSPECTS AND OPPORTUNITIES

• Vitamins will continue to enjoy sales, while facing ongoing competition from dietary supplements
• Players expected to focus on healthy ageing to promote targeted vitamins
• Single vitamins retain further growth prospects

CATEGORY DATA

• Table 56 Sales of Vitamins by Category: Value 2019-2024
• Table 57 Sales of Vitamins by Category: % Value Growth 2019-2024
• Table 58 Sales of Multivitamins by Positioning: % Value 2019-2024
• Table 59 NBO Company Shares of Vitamins: % Value 2020-2024
• Table 60 LBN Brand Shares of Vitamins: % Value 2021-2024
• Table 61 Forecast Sales of Vitamins by Category: Value 2024-2029
• Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029

DIETARY SUPPLEMENTS IN SPAIN

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Dietary supplements is a winner, thanks to growing success of products in the category
• Products positioned for beauty and gut health are in strong demand
• Brand share remains extremely fragmented, with the highest percentage held by unnamed "others"

PROSPECTS AND OPPORTUNITIES

• Dietary supplements set to lead the way in blurring lines between categories and industries with crossover products
• Social media will remain key in attracting consumers
• Women's health provides a source of inspiration for new product developments

CATEGORY DATA

• Table 63 Sales of Dietary Supplements by Category: Value 2019-2024
• Table 64 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
• Table 65 Sales of Dietary Supplements by Positioning: % Value 2019-2024
• Table 66 NBO Company Shares of Dietary Supplements: % Value 2020-2024
• Table 67 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
• Table 68 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
• Table 69 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029

WEIGHT MANAGEMENT AND WELLBEING IN SPAIN

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Consumers want an easy approach to weight loss, something the category does not offer
• Growing availability of products outside the OTC space further suppresses sales
• Herbalife maintains its strong lead, despite an eroding share due to crossover competition

PROSPECTS AND OPPORTUNITIES

• An overweight population provides opportunities for brands
• Competition from "magic pills" and Rx will continue over the coming years
• Women's health and menopause continue to be key areas of focus

CATEGORY DATA

• Table 70 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
• Table 71 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
• Table 72 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
• Table 73 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
• Table 74 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
• Table 75 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029

SPORTS NUTRITION IN SPAIN

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growing consumer base of health-focussed consumers boosts sales
• Brands expand their offers past traditional formats and flavours
• Popular category attracts new launches from both local and global players

PROSPECTS AND OPPORTUNITIES

• Healthy lifestyles will continue to support sales in sports nutrition
• A stronger focus on the female consumer base expected
• Competition expected to intensify further over the forecast period

CATEGORY DATA

• Table 76 Sales of Sports Nutrition by Category: Value 2019-2024
• Table 77 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
• Table 78 NBO Company Shares of Sports Nutrition: % Value 2020-2024
• Table 79 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
• Table 80 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
• Table 81 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029

HERBAL/TRADITIONAL PRODUCTS IN SPAIN

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Herbal products gaining acceptance among local consumers
• The gummy format proves to be popular
• Use of CBD continues to attract attention

PROSPECTS AND OPPORTUNITIES

• Steady growth anticipated across forecast years
• Growing focus on beauty-inspired launches
• Gut health presents another area of growth opportunities

CATEGORY DATA

• Table 82 Sales of Herbal/Traditional Products by Category: Value 2019-2024
• Table 83 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
• Table 84 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
• Table 85 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
• Table 86 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
• Table 87 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029

PAEDIATRIC CONSUMER HEALTH IN SPAIN

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Paediatric consumer health manages small positive growth midst declining birth rates
• Innovation focuses on in-demand categories
• Daisy maintains its lead, as the only brand holding a double-digit share

PROSPECTS AND OPPORTUNITIES

• Declining birth rates will continue to suppress potential sales
• Professional accreditations could benefit brand image
• Growing prevalence of vaccines may further impact sales

CATEGORY DATA

• Table 88 Sales of Paediatric Consumer Health by Category: Value 2019-2024
• Table 89 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
• Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
• Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
• Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
• Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029

SLEEP AIDS IN SPAIN

KEY DATA FINDINGS

2024 DEVELOPMENTS

• "Sleep Europe" comes to Seville in Spain, co-hosted by the Spanish Sleep Society
• Format innovations help to drive performance in sleep aids
• Esteve maintains its lead and innovates to stay ahead of rising competition from natural products

PROSPECTS AND OPPORTUNITIES

• Stressful lifestyles will continue to create sleep disorders
• New launches set to be based on herbal ingredients
• Segmentation provides another area to explore

CATEGORY DATA

• Table 94 Sales of Sleep Aids: Value 2019-2024
• Table 95 Sales of Sleep Aids: % Value Growth 2019-2024
• Table 96 NBO Company Shares of Sleep Aids: % Value 2020-2024
• Table 97 LBN Brand Shares of Sleep Aids: % Value 2021-2024
• Table 98 Forecast Sales of Sleep Aids: Value 2024-2029
• Table 99 Forecast Sales of Sleep Aids: % Value Growth 2024-2029