Consumer Health in Malaysia

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer health in 2024: the big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• What's next for consumer health?

MARKET INDICATORS

• Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
• Table 2 Life Expectancy at Birth 2019-2024

MARKET DATA

• Table 3 Sales of Consumer Health by Category: Value 2019-2024
• Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
• Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
• Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
• Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
• Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
• Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
• Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029

APPENDIX

• OTC registration and classification
• Vitamins and dietary supplements registration and classification
• Self-medication/self-care and preventive medicine
• Switches

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 1 Research Sources

ANALGESICS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Topical analgesics retain strong performance supported by high number of new product innovations
• Growing preference for stronger doses in systemic analgesics
• Growing presence of herbal/traditional topical analgesics

PROSPECTS AND OPPORTUNITIES

• Analgesics expected to continue on steady growth trajectory, boosted by rising availability of cheaper, generic alternatives
• Topical analgesics will continue to benefit from innovative new product launches
• Further diversification expected in terms of distribution channels

CATEGORY DATA

• Table 12 Sales of Analgesics by Category: Value 2019-2024
• Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
• Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
• Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
• Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
• Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Cough, cold and allergy (hay fever) remedies sustain steady growth as consumers engage in preventative measures
• Players ramp up new product development, with herbal/traditional ingredients commonly found in new formulations
• Ongoing competition from immunity-strengthening vitamins and dietary supplements

PROSPECTS AND OPPORTUNITIES

• Positive outlook expected, with herbal/traditional ingredients continuing as key manufacturer focus
• Development of new products for specialised use, including remedies to break down mucus, while the expansion of e-commerce will introduce new Japanese brands to the market
• Blurring of lines between vitamins and dietary supplements and cough, cold and allergy (hay fever) remedies

CATEGORY DATA

• Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
• Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
• Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
• Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
• Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
• Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029

DIGESTIVE REMEDIES IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Stressful lifestyles contribute to strong growth in antacids, while diarrhoeal remedies and laxatives are gaining traction
• Domestic manufacturers ramp up their investment in digestive remedies
• On-the-go formats accommodate time-pressed consumers

PROSPECTS AND OPPORTUNITIES

• Trend towards busier lifestyles projected to spur growth in digestive remedies for adults, with paediatric treatments remaining niche
• Demand on locally manufactured digestive remedies is anticipated to grow, thanks to their affordable prices
• Convenience stores and forecourt retailers are poised for growing share of the market

CATEGORY DATA

• Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
• Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
• Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
• Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
• Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
• Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029

DERMATOLOGICALS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Year of the Dragon spurs higher birth rate, driving growth in nappy rash treatments
• Haemorrhoid treatments slowly gain momentum
• Topical germicidals/antiseptics benefit from high number of new product launches

PROSPECTS AND OPPORTUNITIES

• Local manufacturers will become more competitive with enhanced product portfolios
• Emerging number of standard shampoos aimed at preventing hair loss could pose strong competition to hair loss treatments
• Pharmacies are likely to remain dominant but e-commerce shows signs of promise

CATEGORY DATA

• Table 30 Sales of Dermatologicals by Category: Value 2019-2024
• Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
• Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
• Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
• Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
• Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
• Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029

NRT SMOKING CESSATION AIDS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Legislative changes support growth in NRT smoking cessation aids
• Market leader Nicorette launches new NRT smoking cessation aid in spray format
• Government interventions aim to combat nicotine smoking amongst young people

PROSPECTS AND OPPORTUNITIES

• NRT smoking cessation aids could face challenges due to high cost of living, despite improving availability, including via online channels
• Implementation of Control of Smoking Products Act 852 expected to boost demand for NRT aids, amid rising vaping rates
• Little change in competitive landscape

CATEGORY INDICATORS

• Table 37 Number of Smokers by Gender 2019-2024

CATEGORY DATA

• Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
• Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
• Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
• Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
• Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
• Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029

SLEEP AIDS IN MALAYSIA

2024 DEVELOPMENTS

EYE CARE IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Increasing levels of screen time drive demand for eye care products
• New product launches featuring distinctive benefits drive growth in eye care
• Local manufacturers expand into eye care to tap into growing demand

PROSPECTS AND OPPORTUNITIES

• Varieties of eye wash emerge as competition for eye care in forecast period as surging number of eye wash seen
• Eye health supplements will continue to post threat to eye care as consumers engage in preventative measures
• Distribution through offline channels will remain solid, with convenience stores expected to grow in importance

CATEGORY DATA

• Table 44 Sales of Eye Care by Category: Value 2019-2024
• Table 45 Sales of Eye Care by Category: % Value Growth 2019-2024
• Table 46 NBO Company Shares of Eye Care: % Value 2020-2024
• Table 47 LBN Brand Shares of Eye Care: % Value 2021-2024
• Table 48 Forecast Sales of Eye Care by Category: Value 2024-2029
• Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029

WOUND CARE IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Wound care maintains steady growth, with sticking plasters/adhesive bandages seeing further diversification
• Private label offerings produced by chained pharmacies represent more serious competition to leading brands
• Partnership between Alpro Pharmacy and Sugi Holdings give consumers wider access to Japanese wound care products

PROSPECTS AND OPPORTUNITIES

• Wound care will continue to see healthy growth, supported by manufacturer investment in new application formats
• Eye-catching designs, variety of sizes and compact packaging will boost sales
• Pharmacy chain network will continue to expand but convenience stores will also gain traction

CATEGORY DATA

• Table 50 Sales of Wound Care by Category: Value 2019-2024
• Table 51 Sales of Wound Care by Category: % Value Growth 2019-2024
• Table 52 NBO Company Shares of Wound Care: % Value 2020-2024
• Table 53 LBN Brand Shares of Wound Care: % Value 2021-2024
• Table 54 Forecast Sales of Wound Care by Category: Value 2024-2029
• Table 55 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029

VITAMINS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Normalisation of immunity trend as pandemic enters an endemic phase where
• Nerve-health positioning of vitamin B represents strong growth opportunity, in conjunction with ageing population
• Surging popularity of multivitamins as consumers engage in active lifestyles post-pandemic

PROSPECTS AND OPPORTUNITIES

• Multivitamins will target the needs of specific consumer groups in order to become more competitive
• More convenient, on-the-go formats will grow in popularity
• Private labels anticipated to gain traction as a result of high cost of living

CATEGORY DATA

• Table 56 Sales of Vitamins by Category: Value 2019-2024
• Table 57 Sales of Vitamins by Category: % Value Growth 2019-2024
• Table 58 Sales of Multivitamins by Positioning: % Value 2019-2024
• Table 59 NBO Company Shares of Vitamins: % Value 2020-2024
• Table 60 LBN Brand Shares of Vitamins: % Value 2021-2024
• Table 61 Forecast Sales of Vitamins by Category: Value 2024-2029
• Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029

DIETARY SUPPLEMENTS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Robust growth for dietary supplements, as Malaysians focus on preventative health measures
• Focus on healthy ageing leads to development of NMN supplements as well as products targeting joint pain and flexibility
• Emerging number of local manufacturers

PROSPECTS AND OPPORTUNITIES

• Greater focus on dietary supplements focused on sleep regulation and mood management
• Private label dietary supplements are expected to gain share
• Shifting distribution landscape, with offline channels becoming increasingly popular

CATEGORY DATA

• Table 63 Sales of Dietary Supplements by Category: Value 2019-2024
• Table 64 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
• Table 65 Sales of Dietary Supplements by Positioning: % Value 2019-2024
• Table 66 NBO Company Shares of Dietary Supplements: % Value 2020-2024
• Table 67 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
• Table 68 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
• Table 69 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029

WEIGHT MANAGEMENT AND WELLBEING IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• High cost of living impacts demand for weight management and wellbeing, although supplement nutrition drinks continue to see healthy growth
• Development of GLP-1 products could have implications for weight management and wellbeing
• International direct sellers adopt localised marketing campaigns to boost consumption

PROSPECTS AND OPPORTUNITIES

• Weight management and wellbeing leaders target consumers with personalised transformation packages
• International direct sellers will continue to dominate sales in weight management and wellbeing, with increased focus on personalisation programmes
• Both international and domestic players forecasted to compete intensely in meal replacement and supplement nutrition drinks

CATEGORY DATA

• Table 70 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
• Table 71 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
• Table 72 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
• Table 73 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
• Table 74 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
• Table 75 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029

SPORTS NUTRITION IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sports protein powder continues as key driver of growth, with clear whey protein emerging as popular option
• Convenient consumption formats cater to busy on-the-go lifestyles
• Plant-based sports nutrition continues to gain traction

PROSPECTS AND OPPORTUNITIES

• Healthy growth expected, led by spots protein powder, as manufacturers focus on more specialised products
• On-the-go sports nutrition formats will see stronger demand
• Distribution likely to see a further shift online

CATEGORY DATA

• Table 76 Sales of Sports Nutrition by Category: Value 2019-2024
• Table 77 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
• Table 78 NBO Company Shares of Sports Nutrition: % Value 2020-2024
• Table 79 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
• Table 80 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
• Table 81 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029

HERBAL/TRADITIONAL PRODUCTS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Demand for herbal/traditional products continues to grow, with dietary supplements leading the way
• Beauty and health-focused positionings propel growth in herbal/traditional tonics, while herbal/traditional cough/cold remedies also have a growing presence
• E-commerce continues to gain traction

PROSPECTS AND OPPORTUNITIES

• Locally-produced herbal/traditional ingredients will be actively utilised by manufacturers
• Malaysian government adopts new regulatory guidelines for herbal/traditional products
• Products with a sleep and mood management positioning are anticipated to show an upward trend

CATEGORY DATA

• Table 82 Sales of Herbal/Traditional Products by Category: Value 2019-2024
• Table 83 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
• Table 84 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
• Table 85 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
• Table 86 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
• Table 87 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029

PAEDIATRIC CONSUMER HEALTH IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Paediatric vitamins and dietary supplements continue with strong growth momentum, thanks to continuing focus on preventative health
• Paediatric cough, cold and allergy remedies demonstrate rising demand
• Domestic players make impact with host of new product launches

PROSPECTS AND OPPORTUNITIES

• Immune-strengthening products are anticipated to see strong growth momentum
• Strong potential for products that can support cognitive functioning
• Expansion of pharmacy network will be key driver of growth, but e-commerce will grow in importance

CATEGORY DATA

• Table 88 Sales of Paediatric Consumer Health by Category: Value 2019-2024
• Table 89 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
• Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
• Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
• Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
• Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029