PUBLISHER: Euromonitor International | PRODUCT CODE: 1562157
PUBLISHER: Euromonitor International | PRODUCT CODE: 1562157
Sleep Aids in Japan
Sleep aids in Japan is set to experience a decline in retail current value terms in 2024. Japan is often referred to as one of the most sleep-deprived countries in the world. This can also be seen from Euromonitor International's Voice of the Consumer: Health and Nutrition Survey, fielded January to February 2024. For instance, when asked, "On average, how many hours of sleep do you get per night?", Japan exceeded the average for responses of "less than 5 hours" and "5 to 7 hours" amongst 21 cou...
Euromonitor International's Sleep Aids in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Sleep Aids market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Many sleep-deprived consumers in Japan are not turning to sleep aids
- The potential for enlightenment about the importance of sleep
- Safety over efficacy can help reassure consumers
PROSPECTS AND OPPORTUNITIES
- Value stagnation expected in the forecast period
- Promoting sleep as a positive lifestyle change in brand campaigns
- From competitors to collaborators
CATEGORY DATA
- Table 1 Sales of Sleep Aids: Value 2019-2024
- Table 2 Sales of Sleep Aids: % Value Growth 2019-2024
- Table 3 NBO Company Shares of Sleep Aids: % Value 2020-2024
- Table 4 LBN Brand Shares of Sleep Aids: % Value 2021-2024
- Table 5 Forecast Sales of Sleep Aids: Value 2024-2029
- Table 6 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
CONSUMER HEALTH IN JAPAN
EXECUTIVE SUMMARY
- Consumer health in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
MARKET INDICATORS
- Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
- Table 8 Life Expectancy at Birth 2019-2024
MARKET DATA
- Table 9 Sales of Consumer Health by Category: Value 2019-2024
- Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
- Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
- Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
- Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
- Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
- Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
- Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
- Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
DISCLAIMER
DEFINITIONS
SOURCES
- Summary 1 Research Sources
