Consumer Health in Vietnam

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer health in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• What next for consumer health?

MARKET INDICATORS

• Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
• Table 2 Life Expectancy at Birth 2019-2024

MARKET DATA

• Table 3 Sales of Consumer Health by Category: Value 2019-2024
• Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
• Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
• Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
• Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
• Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
• Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
• Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029

APPENDIX

• OTC registration and classification
• Vitamins and dietary supplements registration and classification
• Self-medication/self-care and preventive medicine
• Switches

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 1 Research Sources

ANALGESICS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Analgesics continues to show stable value growth
• Paediatric analgesics attracts more attention
• The presence of retail e-commerce remains negligible

PROSPECTS AND OPPORTUNITIES

• Analgesics projected to see healthy growth
• Chained pharmacies likely to boost sales of analgesics through their apps and websites
• The competitive landscape is expected to become more intense

CATEGORY DATA

• Table 12 Sales of Analgesics by Category: Value 2019-2024
• Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
• Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
• Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
• Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
• Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• A slowdown in value growth, but combination products remain popular
• Pharyngeal preparations posts the most robust growth in 2024
• Spray format attracts attention and gains popularity

PROSPECTS AND OPPORTUNITIES

• Heathy growth will be supported by climate change, seasonal flu, and pollution
• Cough, cold, and allergy (hay fever) remedies will maintain a fragmented competitive landscape
• Positive outlook for retail e-commerce

CATEGORY DATA

• Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
• Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
• Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
• Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
• Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
• Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029

DIGESTIVE REMEDIES IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Digestive remedies records slower growth, yet still a strong performance in 2024
• Increasingly stressful modern lifestyles contribute to the strong performance of antacids
• The hotter weather and ageing lead to increasing cases of digestive problems

PROSPECTS AND OPPORTUNITIES

• Positive outlook for digestive remedies due to poor dietary habits
• Increasing trend towards prevention might hamper growth of digestive remedies
• Local players likely to focus on herbal/traditional products to differentiate from international competitors

CATEGORY DATA

• Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
• Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
• Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
• Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
• Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
• Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029

DERMATOLOGICALS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Dermatologicals continues to record a positive performance
• Sales of hair loss treatments remain negligible
• International players retain stronger competitive positions than local players

PROSPECTS AND OPPORTUNITIES

• Positive outlook for dermatologicals as consumer look for effective products
• Haemorrhoid treatments set to see the best performance in dermatologicals
• Stronger competition from beauty and personal care products

CATEGORY DATA

• Table 30 Sales of Dermatologicals by Category: Value 2019-2024
• Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
• Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
• Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
• Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
• Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
• Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029

NRT SMOKING CESSATION AIDS IN VIETNAM

2024 DEVELOPMENTS

• NRT smoking cessation aids remain an unregulated niche

PROSPECTS AND OPPORTUNITIES

• Little prospect for significant sales

CATEGORY INDICATORS

• Table 37 Number of Smokers by Gender 2019-2024

CATEGORY DATA

• Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
• Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
• Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
• Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
• Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
• Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029

SLEEP AIDS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sleep aids continues to record strong growth in 2024
• Alternative solutions challenge sleep aids
• High fragmentation in sleep aids

PROSPECTS AND OPPORTUNITIES

• Positive outlook in line with greater awareness of the need for sufficient good quality sleep
• Herbal/traditional products expected to continue to gain popularity
• Healthier lifestyles might restrain the development of sleep aids

CATEGORY DATA

• Table 44 Sales of Sleep Aids: Value 2019-2024
• Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
• Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
• Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
• Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
• Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029

EYE CARE IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Environmental factors and greater time spent on digital devices support growth
• Climate change boosts sales of allergy eye care products
• International players dominate eye care

PROSPECTS AND OPPORTUNITIES

• Positive outlook for eye care
• Eye care expected to face stronger competition from vitamins and dietary supplements
• Product innovation will boost consumer demand

CATEGORY DATA

• Table 50 Sales of Eye Care by Category: Value 2019-2024
• Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
• Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
• Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
• Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
• Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029

WOUND CARE IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Wound care sees rising demand due to more activities outside the home
• Chained pharmacies increase the distribution of wound care products
• International brands dominate wound care

PROSPECTS AND OPPORTUNITIES

• Healthy performance expected for wound care
• Increasing demand for more sophisticated products
• Players likely to focus on the older population

CATEGORY DATA

• Table 56 Sales of Wound Care by Category: Value 2019-2024
• Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
• Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
• Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
• Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
• Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029

VITAMINS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• The rising health and wellness trend supports the growth of vitamins
• Multivitamins are most popular amongst Vietnamese consumers
• Vitamin E continues to see the strongest growth in 2024

PROSPECTS AND OPPORTUNITIES

• Healthy performance thanks to the increasing preventive health trend
• Older and younger consumers likely to be groups with potential
• Vitamins will face stronger competition from functional health and wellness products

CATEGORY DATA

• Table 62 Sales of Vitamins by Category: Value 2019-2024
• Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
• Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
• Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
• Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
• Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
• Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029

DIETARY SUPPLEMENTS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Stronger demand despite economic constraints
• Direct sellers expected to recover in 2024
• Combination dietary supplements remains the biggest category

PROSPECTS AND OPPORTUNITIES

• Positive outlook for dietary supplements
• Growth potential amongst specific consumer groups
• Retail e-commerce expected to expand further

CATEGORY DATA

• Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
• Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
• Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
• Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
• Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
• Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
• Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029

WEIGHT MANAGEMENT AND WELLBEING IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Healthy performance for weight management and wellbeing
• The rising obesity rate in Vietnam creates a good opportunity for development
• Slimming teas records dynamic growth, but supplement nutrition drinks dominates

PROSPECTS AND OPPORTUNITIES

• Healthy performance expected in the forecast period
• Weight loss supplements expected to record the fastest growth
• Retail e-commerce set to gain popularity

CATEGORY DATA

• Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
• Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
• Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
• Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
• Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
• Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029

SPORTS NUTRITION IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Healthy performance supported by demand for healthy lifestyles
• Non-store channels dominate the distribution of sports nutrition
• Low presence of local players in sports nutrition

PROSPECTS AND OPPORTUNITIES

• Positive outlook for sports nutrition
• Variety of sports nutrition set to expand, with increasingly sophisticated products
• Sports nutrition will face stronger competition from alternatives

CATEGORY DATA

• Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
• Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
• Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
• Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
• Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
• Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029

HERBAL/TRADITIONAL PRODUCTS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Healthy performance supported by familiarity and few side-effects
• Herbal/traditional dietary supplements dominates
• Herbal/traditional sleep aids is the top growth performer

PROSPECTS AND OPPORTUNITIES

• Positive outlook for herbal/traditional products
• The competitive landscape is likely to remain fragmented
• Retail e-commerce set to gain popularity

CATEGORY DATA

• Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
• Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
• Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
• Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
• Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
• Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029

PAEDIATRIC CONSUMER HEALTH IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Healthy performance in line with rising consumer awareness
• International players lead paediatric consumer health
• Nappy (diaper) rash treatments records the highest growth

PROSPECTS AND OPPORTUNITIES

• Positive outlook despite falling birth rate
• Product innovation likely to be the key driver of growth
• Digital marketing will become an effective channel to reach consumers

CATEGORY DATA

• Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
• Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
• Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
• Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
• Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
• Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029