PUBLISHER: Euromonitor International | PRODUCT CODE: 1562121
PUBLISHER: Euromonitor International | PRODUCT CODE: 1562121
Vitamins in Italy
Vitamins is set to see modest current value growth in Italy in 2024. The single vitamins segment is being characterised by contrasting dynamics between the different product categories. On the one hand, a further decline in vitamin C sales is likely due to the exhaustion of the momentum linked to the COVID-19 crisis, when consumers turned to vitamin C because it is believed to enhance the functioning of the immune system. Italians are aware of the role vitamin C plays in supporting the immune sy...
Euromonitor International's Vitamins in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Multivitamins, Single Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Vitamins market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Single vitamins sees vitamin B grow as hectic lifestyles counteract vitamin C's post-pandemic decline
- Consumers' lifestyle approach and preference for personalised supplements hinders development of multivitamins
- Price and convenience drive e-commerce growth in vitamins, but pharmacies remain go-to places for personalised advice
PROSPECTS AND OPPORTUNITIES
- Vitamin B supplements could emerge as preventive measure for cognitive decline in Italy's ageing population
- Gummy and colloid vitamins could become a major trend by meeting consumer demand for convenience and easy intake
- E-commerce set to attract price conscious consumers
CATEGORY DATA
- Table 1 Sales of Vitamins by Category: Value 2019-2024
- Table 2 Sales of Vitamins by Category: % Value Growth 2019-2024
- Table 3 Sales of Multivitamins by Positioning: % Value 2019-2024
- Table 4 NBO Company Shares of Vitamins: % Value 2020-2024
- Table 5 LBN Brand Shares of Vitamins: % Value 2021-2024
- Table 6 Forecast Sales of Vitamins by Category: Value 2024-2029
- Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN ITALY
EXECUTIVE SUMMARY
- Consumer health in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
MARKET INDICATORS
- Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
- Table 9 Life Expectancy at Birth 2019-2024
MARKET DATA
- Table 10 Sales of Consumer Health by Category: Value 2019-2024
- Table 11 Sales of Consumer Health by Category: % Value Growth 2019-2024
- Table 12 NBO Company Shares of Consumer Health: % Value 2020-2024
- Table 13 LBN Brand Shares of Consumer Health: % Value 2021-2024
- Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
- Table 15 Distribution of Consumer Health by Format: % Value 2019-2024
- Table 16 Distribution of Consumer Health by Format and Category: % Value 2024
- Table 17 Forecast Sales of Consumer Health by Category: Value 2024-2029
- Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
DISCLAIMER
DEFINITIONS
SOURCES
- Summary 1 Research Sources
