Consumer Health in China

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer health in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• What next for consumer health?

MARKET INDICATORS

• Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
• Table 2 Life Expectancy at Birth 2019-2024

MARKET DATA

• Table 3 Sales of Consumer Health by Category: Value 2019-2024
• Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
• Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
• Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
• Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
• Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
• Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
• Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029

APPENDIX

• OTC registration and classification
• Vitamins and dietary supplements registration and classification
• Self-medication/self-care and preventive medicine
• Switches

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 1 Research Sources

ANALGESICS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Demand for systemic analgesics falls after COVID-19 peak
• Topical analgesics/anaesthetic looks to sedentary lifestyles and sports injuries for new growth potential

PROSPECTS AND OPPORTUNITIES

• Leading brand in paediatric analgesics further amplifies its recognition
• Players in systemic analgesics set to segment pain scenarios to combat the fierce competition

CATEGORY DATA

• Table 12 Sales of Analgesics by Category: Value 2019-2024
• Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
• Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
• Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
• Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
• Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Cough and cold remedies under pressure as pandemic-driven demand eases
• Paediatric cough/cold remedies faces headwinds in 2024
• Pandemic-era cold remedies are experiencing a post-pandemic sales slump

PROSPECTS AND OPPORTUNITIES

• Cough and cold remedies see consolidation post-pandemic
• Dominance of herbal/traditional products expected to persist in cough remedies

CATEGORY DATA

• Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
• Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
• Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
• Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
• Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
• Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029

DIGESTIVE REMEDIES IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Demand for digestive remedies normalises after COVID-19-related sales spike
• Chronic digestive issues expected to drive low growth for digestive remedies
• Social media and food delivery apps become new approaches to build connections with consumers

PROSPECTS AND OPPORTUNITIES

• Players in OTC digestive remedies are turning to the wider digestive health territory
• Foodservice becomes a marketing battleground for digestive remedies

CATEGORY DATA

• Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
• Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
• Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
• Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
• Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
• Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029

DERMATOLOGICALS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Dermatologicals maintains steady growth due to recurrent problems and prolonged treatment
• The competition intensifies in hair loss treatments
• Ma Ying Long navigates challenges in the growing haemorrhoid treatments category

PROSPECTS AND OPPORTUNITIES

• More heated competition expected in topical germicidals/antiseptics
• Nappy (diaper) rash treatments set to decelerate

CATEGORY DATA

• Table 30 Sales of Dermatologicals by Category: Value 2019-2024
• Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
• Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
• Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
• Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
• Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
• Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029

EYE CARE IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Increasing eye issues amongst the younger population drive growth in eye care
• Artificial tears becoming a new hotspot in eye care

PROSPECTS AND OPPORTUNITIES

• China's ageing population expected to drive growth and innovation in eye care
• Diverse retail e-commerce channels bring eye care brands more opportunities

CATEGORY DATA

• Table 37 Sales of Eye Care by Category: Value 2019-2024
• Table 38 Sales of Eye Care by Category: % Value Growth 2019-2024
• Table 39 NBO Company Shares of Eye Care: % Value 2020-2024
• Table 40 LBN Brand Shares of Eye Care: % Value 2021-2024
• Table 41 Forecast Sales of Eye Care by Category: Value 2024-2029
• Table 42 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029

WOUND CARE IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Yunnan Baiyao and Band-Aid maintain their leading brand positions in 2024
• Rising health consciousness leads to an increase in demand for products to keep at home for use when needed

PROSPECTS AND OPPORTUNITIES

• Popularity of outdoor sports expected to further drive the development of wound care
• Innovative wound care products help accelerate wound healing and improve the wound monitoring process

CATEGORY DATA

• Table 43 Sales of Wound Care by Category: Value 2019-2024
• Table 44 Sales of Wound Care by Category: % Value Growth 2019-2024
• Table 45 NBO Company Shares of Wound Care: % Value 2020-2024
• Table 46 LBN Brand Shares of Wound Care: % Value 2021-2024
• Table 47 Forecast Sales of Wound Care by Category: Value 2024-2029
• Table 48 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029

VITAMINS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Vitamins sees low growth due to maturity, but growth potential for niche categories
• Vitamin B complex gains popularity in China
• Custom nutrition packs unlock new growth potential in vitamins

PROSPECTS AND OPPORTUNITIES

• Penetration of retail e-commerce will continue to grow in vitamins, but gradually
• Rising demand for vitamin D amongst adults signals a new opportunity

CATEGORY DATA

• Table 49 Sales of Vitamins by Category: Value 2019-2024
• Table 50 Sales of Vitamins by Category: % Value Growth 2019-2024
• Table 51 Sales of Multivitamins by Positioning: % Value 2019-2024
• Table 52 NBO Company Shares of Vitamins: % Value 2020-2024
• Table 53 LBN Brand Shares of Vitamins: % Value 2021-2024
• Table 54 Forecast Sales of Vitamins by Category: Value 2024-2029
• Table 55 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029

DIETARY SUPPLEMENTS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Dietary supplements returns to slower growth after the 2023 peak
• The distribution channel landscape remains stable, with retail e-commerce leading growth
• Liver health is a rising positioning, while others related to overall wellness also perform well

PROSPECTS AND OPPORTUNITIES

• Ingredients linked to cardiovascular health receive continuous attention
• Shift of consumer preference to non-herbal/traditional dietary supplements
• International players will continue to squeeze out local brands

CATEGORY DATA

• Table 56 Sales of Dietary Supplements by Category: Value 2019-2024
• Table 57 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
• Table 58 Sales of Dietary Supplements by Positioning: % Value 2019-2024
• Table 59 NBO Company Shares of Dietary Supplements: % Value 2020-2024
• Table 60 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
• Table 61 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
• Table 62 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029

WEIGHT MANAGEMENT AND WELLBEING IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Changes to the daily diet are increasingly used for weight management instead of specialised products
• Weight management products related to nutrition for older people maintain their growth trend
• A need for enhanced product innovation to solve the homogenisation of meal replacement products

PROSPECTS AND OPPORTUNITIES

• Weight management expected to diversify and evolve in the future
• Multifunctional products will be a focus of innovation in product development within weight management and wellbeing

CATEGORY DATA

• Table 63 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
• Table 64 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
• Table 65 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
• Table 66 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
• Table 67 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
• Table 68 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029

SPORTS NUTRITION IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sports nutrition is becoming more functional
• Sports nutrition products specifically for outdoor activities an increasing trend
• Retail e-commerce remains the dominant sales channel for sports nutrition

PROSPECTS AND OPPORTUNITIES

• Natural and organic ingredients represent a significant direction for the future development of sports nutrition
• Ready-to-drink (RTD) sports protein is poised to emerge as a significant opportunity in the near future

CATEGORY DATA

• Table 69 Sales of Sports Nutrition by Category: Value 2019-2024
• Table 70 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
• Table 71 NBO Company Shares of Sports Nutrition: % Value 2020-2024
• Table 72 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
• Table 73 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
• Table 74 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029

HERBAL/TRADITIONAL PRODUCTS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Herbal/traditional dietary supplements faces slow growth amidst shifting consumer preference
• Herbal/traditional products poised to retain their leadership in cough remedies

PROSPECTS AND OPPORTUNITIES

• The growing prevalence of chronic digestive issues set to benefit herbal/traditional products
• Herbal/traditional dietary supplements must adapt to younger consumers to achieve growth
• The concept of "tonifying qi and activating blood circulation" is well received in herbal/traditional products

CATEGORY DATA

• Table 75 Sales of Herbal/Traditional Products by Category: Value 2019-2024
• Table 76 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
• Table 77 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
• Table 78 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
• Table 79 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
• Table 80 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029

PAEDIATRIC CONSUMER HEALTH IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Paediatric vitamins and dietary supplements shows robust potential amidst rising health awareness
• Paediatric cough/cold remedies faces challenges due to increased parental caution

PROSPECTS AND OPPORTUNITIES

• Leading brands in paediatric consumer health set to solidify their positions
• Shift to online channels likely to continue amidst the declining birth rate

CATEGORY DATA

• Table 81 Sales of Paediatric Consumer Health by Category: Value 2019-2024
• Table 82 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
• Table 83 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
• Table 84 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
• Table 85 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
• Table 86 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029

SLEEP AIDS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sleep aids witnesses double-digit value growth in 2024 due to changing consumer habits
• Sleep aids is becoming increasingly fragmented

PROSPECTS AND OPPORTUNITIES

• Consumer preference for active ingredients expected to shift
• E-commerce penetration rate of sleep aids set to increase further

CATEGORY DATA

• Table 87 Sales of Sleep Aids: Value 2019-2024
• Table 88 Sales of Sleep Aids: % Value Growth 2019-2024
• Table 89 NBO Company Shares of Sleep Aids: % Value 2020-2024
• Table 90 LBN Brand Shares of Sleep Aids: % Value 2021-2024
• Table 91 Forecast Sales of Sleep Aids: Value 2024-2029
• Table 92 Forecast Sales of Sleep Aids: % Value Growth 2024-2029