Consumer Health in the Philippines

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer health in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• What next for consumer health?

MARKET INDICATORS

• Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
• Table 2 Life Expectancy at Birth 2019-2024

MARKET DATA

• Table 3 Sales of Consumer Health by Category: Value 2019-2024
• Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
• Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
• Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
• Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
• Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
• Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
• Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029

APPENDIX

• OTC registration and classification
• Vitamins and dietary supplements registration and classification
• Self-medication/self-care and preventive medicine
• Switches
• Summary 1 OTC: Switches 2023-2024

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 2 Research Sources

ANALGESICS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Brand loyalty in analgesics remain strong, despite increasing market competition
• Innovative packaging plays important role in educating and engaging consumers
• Analgesics kits become increasingly popular

PROSPECTS AND OPPORTUNITIES

• Positive growth for analgesics, underpinned by increasing urbanisation and more stressful lifestyles
• Ageing population will have positive impact on demand
• Pharmacy franchises pave way for greater availability of analgesics, especially in rural areas

CATEGORY DATA

• Table 12 Sales of Analgesics by Category: Value 2019-2024
• Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
• Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
• Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
• Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
• Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Fast-paced lifestyles support growth in cough, cold and allergy (hay fever) remedies, while consumers are becoming more willing to prioritise spending on these products
• Shift towards natural remedies, supported by ongoing research efforts
• Local brands dominate sales due to combination of familiarity and competitive pricing

PROSPECTS AND OPPORTUNITIES

• High incidence of respiratory illnesses, including whooping cough, will create positive conditions for cough cold and allergy remedies
• Shift towards products with a more natural positioning set to gain ground
• Unusual temperature spikes could impact need for allergy medicines

CATEGORY DATA

• Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
• Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
• Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
• Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
• Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
• Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029

DIGESTIVE REMEDIES IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Lifestyle factors support growth of convenient, portable formats, while natural formulations remain popular
• Government-sponsored digestive health education programmes boost awareness of digestive remedies
• International brands face increasing challenges from local rivals

PROSPECTS AND OPPORTUNITIES

• Hygiene challenges will persist in rural areas
• Emerging lifestyle factors will continue to boost demand for digestive remedies
• Rising levels of health awareness, supported by government initiatives, will continue to support demand

CATEGORY DATA

• Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
• Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
• Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
• Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
• Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
• Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029

DERMATOLOGICALS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• High temperatures in the Philippines lead to increasing incidence of fungal skin conditions
• "Taboo" products benefit from rise of e-commerce
• Rise of experiential marketing, including as free trials and live streaming

PROSPECTS AND OPPORTUNITIES

• Tropical climatic conditions and resurgence of travel and tourism will drive growth in dermatologicals
• Consumer preferences evolve from product types to ingredients, while hair loss becomes a key focus
• E-commerce will help to boost sales of "stigmatised" products

CATEGORY DATA

• Table 30 Sales of Dermatologicals by Category: Value 2019-2024
• Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
• Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
• Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
• Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
• Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
• Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029

NRT SMOKING CESSATION AIDS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Focus on health and wellbeing paves the way for more consumers to quit smoking, with expats driving development
• Growth of NRT smoking cessation aids is being impacted by increasing number of "less risky" nicotine alternatives
• Growth of illicit whites has potential to thwart public health efforts

PROSPECTS AND OPPORTUNITIES

• Rising tobacco taxes represent opportunity for growth
• NRT Aids will compete with heated tobacco products, although government crackdown on illegal vapes may boost demand
• Nicorette will spearhead the expansion of product offerings

CATEGORY INDICATORS

• Table 37 Number of Smokers by Gender 2019-2024

CATEGORY DATA

• Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
• Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
• Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
• Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
• Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
• Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029

SLEEP AIDS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Increasingly stressful lifestyles and growing prevalence of sleep disorders support demand for sleep aids
• Melatonin-based sleep aids grow in popularity
• Increasing popularity of natural and herbal sleep aids

PROSPECTS AND OPPORTUNITIES

• Education on the importance of sleep for overall wellbeing will drive future demand for sleep aids
• New product development to focus on innovative delivery formats
• Sleep aid brands will continue to seek to engage consumers via social media

CATEGORY DATA

• Table 44 Sales of Sleep Aids: Value 2019-2024
• Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
• Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
• Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
• Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
• Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029

EYE CARE IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Increased screen time and marketing initiatives by major eye wear brands boost demand for eye care products
• With Japanese offerings trending amongst millennials
• Shift in focus towards preventative eye care

PROSPECTS AND OPPORTUNITIES

• Lifestyle factors will support demand for eye care products
• Rising demand for eye care products amid climate challenges and health inequalities
• Urbanisation amplifies growth of modern retail channels

CATEGORY DATA

• Table 50 Sales of Eye Care by Category: Value 2019-2024
• Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
• Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
• Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
• Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
• Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029

WOUND CARE IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Demand for wound care products continues to rise, as more consumers engage in sporting activities
• Innovation fuels growth, as players invest in cutting-edge solutions, as well as those with aesthetic appeal
• First aid kits evolve to include innovative wound care formats

PROSPECTS AND OPPORTUNITIES

• Expected increase in chronic wounds, due to ageing population
• More consumers will engage in active lifestyles
• Institutions to invest in first-aid training, including basic wound management

CATEGORY DATA

• Table 56 Sales of Wound Care by Category: Value 2019-2024
• Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
• Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
• Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
• Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
• Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029

VITAMINS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Demand for vitamins continues to expand, as consumers prioritise their health
• Growing focus on appearance amplifies demand for beauty-related vitamins
• E-Commerce is key driver of growth

PROSPECTS AND OPPORTUNITIES

• The habit of taking vitamins is well-established among Filipino consumers
• Gummy vitamins are set to grow in popularity, due to their appealing taste
• Leading vitamin brands will benefit from increased visibility via e-commerce

CATEGORY DATA

• Table 62 Sales of Vitamins by Category: Value 2019-2024
• Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
• Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
• Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
• Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
• Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
• Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029

DIETARY SUPPLEMENTS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Herbal dietary supplements are commonly favoured by consumers
• Probiotics continue to grow in popularity
• Collagen and glutathione see heightened interest amongst female consumers

PROSPECTS AND OPPORTUNITIES

• Heart, eye and gut health will emerge as key priorities
• Trend towards personalised nutrition will be accompanied by emergence of niche dietary supplements
• Local dietary supplement brands will benefit from prominence of local influencers

CATEGORY DATA

• Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
• Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
• Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
• Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
• Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
• Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
• Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029

WEIGHT MANAGEMENT AND WELLBEING IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Weight management and wellbeing continues to gain traction
• Rising obesity rates and Western beauty ideals have positive impact on sales
• Fibre plays an increasing role in weight management

PROSPECTS AND OPPORTUNITIES

• Lifestyle factors will continue to contribute to positive growth projections, alongside proliferation of new products
• E-commerce reviews and celebrity endorsement will play increasingly important roles in determining purchasing decisions
• Popularity of holistic approach to weight loss presents challenges and opportunities

CATEGORY DATA

• Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
• Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
• Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
• Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
• Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
• Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029

SPORTS NUTRITION IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sports nutrition products address physical and mental wellness needs
• Growing number of collaborations between sports nutrition and activity-focused brands
• Widening availability of credit options via e-commerce boosts demand

PROSPECTS AND OPPORTUNITIES

• Growing interest in exercise, especially running, combined with cultural emphasis on maintaining a slim physique, will drive future growth
• Gyms expand their offerings to include wider range of sports nutrition products
• Amplification of e-commerce activity boosts growth of sports nutrition-related products

CATEGORY DATA

• Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
• Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
• Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
• Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
• Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
• Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029

HERBAL/TRADITIONAL PRODUCTS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Demand for herbal/traditional products continues to grow, supported by increased consumer mobility and aggressive marketing campaigns
• Filipino consumers have a strong familiarity with herbal ingredients
• Increasing levels of health consciousness drive consumers to become more ingredient-sensitive

PROSPECTS AND OPPORTUNITIES

• Emerging products based on traditional remedies set to generate rising sales
• Expanded retail distribution will drive demand, combined with growing popularity of herb gardening as a hobby
• Herbal-based beauty-related products will benefit from perception as being more skin friendly

CATEGORY DATA

• Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
• Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
• Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
• Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
• Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
• Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029

PAEDIATRIC CONSUMER HEALTH IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• High birth rate fuels growth, with vitamins and dietary supplements leading the way
• Loyalty and membership programmes drive consumer purchases
• Paediatricians are valued as key source of information

PROSPECTS AND OPPORTUNITIES

• Slower growth expected for paediatric vitamins and dietary supplements amid market saturation
• Growing demand for paediatric probiotics, alongside growing focus on digestive health in children
• Increased screen time will drive demand for children's eye care products

CATEGORY DATA

• Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
• Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
• Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
• Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
• Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
• Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029