Consumer Health in Thailand

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer health in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• What next for consumer health?

MARKET INDICATORS

• Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
• Table 2 Life Expectancy at Birth 2019-2024

MARKET DATA

• Table 3 Sales of Consumer Health by Category: Value 2019-2024
• Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
• Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
• Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
• Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
• Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
• Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
• Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029

APPENDIX

• OTC registration and classification
• Vitamins and dietary supplements registration and classification
• Self-medication/self-care and preventive medicine
• Switches

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 1 Research Sources

ANALGESICS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Full rebound of tourism and a rapidly ageing population support demand for analgesics
• Further growth potential for analgesics leads to new entries
• Bricks-and-mortar health and beauty specialists continue to dominate sales

PROSPECTS AND OPPORTUNITIES

• Ageing society and resumption of outdoor activities to support future demand for analgesics
• Rise in herbal/traditional options by local manufacturers
• Preventative approach could hinder stronger demand for analgesics

CATEGORY DATA

• Table 12 Sales of Analgesics by Category: Value 2019-2024
• Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
• Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
• Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
• Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
• Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Air pollution and full rebound in tourism support demand for cough, cold and allergy (hay fever) remedies
• New product development helps support category's dynamism
• Social media helps drive greater penetration of herbal/traditional products

PROSPECTS AND OPPORTUNITIES

• Mixed trends are likely to influence category's future performance
• Demand from inbound tourism cannot be ignored
• Increasing competition from vitamins and dietary supplements due to preventative health trend

CATEGORY DATA

• Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
• Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
• Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
• Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
• Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
• Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029

DIGESTIVE REMEDIES IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Hectic lifestyles and work/life imbalance support strong performance of digestive remedies
• Self-medication trend increasingly popular in Thailand
• Local/herbal and alternative options are challenging leading global brands

PROSPECTS AND OPPORTUNITIES

• Consumers' fast-paced lifestyles set to drive further use of digestive remedies
• Potential for herbal/traditional options to further penetrate the category
• Dynamic performances for proton pump inhibitors and antacids, while diarrhoeal remedies makes strongest value contribution

CATEGORY DATA

• Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
• Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
• Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
• Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
• Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
• Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029

DERMATOLOGICALS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Thai consumers increasingly prone to skin problems, supporting category's performance
• Beauty and personal care offers increasing competition
• Pharmacies retains dominance while further expanding in easily accessible locations

PROSPECTS AND OPPORTUNITIES

• Positive outlook for dermatologicals due to climate, lifestyles and ageing society
• Product recommendation by pharmacists remains crucial
• Dermatologicals will continue to experience pressure from beauty products

CATEGORY DATA

• Table 30 Sales of Dermatologicals by Category: Value 2019-2024
• Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
• Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
• Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
• Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
• Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
• Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029

NRT SMOKING CESSATION AIDS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Penetration of other formats within NRT smoking cessation aids
• Widespread accessibility of e-cigarettes triggers demand for NRT smoking cessation aids
• Major players gear up marketing to target niche groups of consumers

PROSPECTS AND OPPORTUNITIES

• Presence of GPO cytisine could hamper demand for NRT smoking cessation aids
• Herbal treatment tea and sprays to gain greater penetration
• Pharmacies to remain dominant distribution channel

CATEGORY INDICATORS

• Table 37 Number of Smokers by Gender 2019-2024

CATEGORY DATA

• Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
• Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
• Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
• Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
• Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
• Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029

SLEEP AIDS IN THAILAND

2024 DEVELOPMENTS

EYE CARE IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Demand for eye care is sustained by digitalisation trend and wearing of contact lenses
• High pollution and ageing society contribute to rising incidence of eye-related problems
• Eye care attracts new imports from Japan and Korea

PROSPECTS AND OPPORTUNITIES

• Demand for eye care to benefit from contact lens users
• Standard eye care likely to see further new product development
• Landscape set to become increasingly fragmented, while sales will be supported by online reviews and recommendation by pharmacists

CATEGORY DATA

• Table 44 Sales of Eye Care by Category: Value 2019-2024
• Table 45 Sales of Eye Care by Category: % Value Growth 2019-2024
• Table 46 NBO Company Shares of Eye Care: % Value 2020-2024
• Table 47 LBN Brand Shares of Eye Care: % Value 2021-2024
• Table 48 Forecast Sales of Eye Care by Category: Value 2024-2029
• Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029

WOUND CARE IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sticking plasters/adhesive bandages continues to drive overall demand
• Pricing remains a key concern when purchasing wound care
• Private imports and new product development

PROSPECTS AND OPPORTUNITIES

• Health and wellness trend likely to support rising demand for wound care
• Offline sales will continue to dominate due to on-the-go purchasing behaviour
• E-commerce sales of wound care to remain marginal but rising

CATEGORY DATA

• Table 50 Sales of Wound Care by Category: Value 2019-2024
• Table 51 Sales of Wound Care by Category: % Value Growth 2019-2024
• Table 52 NBO Company Shares of Wound Care: % Value 2020-2024
• Table 53 LBN Brand Shares of Wound Care: % Value 2021-2024
• Table 54 Forecast Sales of Wound Care by Category: Value 2024-2029
• Table 55 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029

VITAMINS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Value-for-money perception strengthens demand for multivitamins
• Single vitamins tend to focus on addressing immunity and hectic lifestyles
• Brands attract consumers with pricing strategies and promotional campaigns

PROSPECTS AND OPPORTUNITIES

• Promising outlook for vitamins as consumers take preventative health approach
• Cannibalisation by dietary supplements could dampen growth of vitamins
• Private label from pharmacies anticipated to gain traction

CATEGORY DATA

• Table 56 Sales of Vitamins by Category: Value 2019-2024
• Table 57 Sales of Vitamins by Category: % Value Growth 2019-2024
• Table 58 Sales of Multivitamins by Positioning: % Value 2019-2024
• Table 59 NBO Company Shares of Vitamins: % Value 2020-2024
• Table 60 LBN Brand Shares of Vitamins: % Value 2021-2024
• Table 61 Forecast Sales of Vitamins by Category: Value 2024-2029
• Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029

DIETARY SUPPLEMENTS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sales of combination dietary supplements soar due to holistic health approach
• Elevated demand for probiotic supplements due to focus on gut health
• Aggressive marketing along with attractive discounts and promotions

PROSPECTS AND OPPORTUNITIES

• More intense competition is expected to emerge within dietary supplements
• Greater focus on dietary supplements with a beauty positioning
• Landscape set to become increasingly fragmented with new brands and product innovation

CATEGORY DATA

• Table 63 Sales of Dietary Supplements by Category: Value 2019-2024
• Table 64 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
• Table 65 Sales of Dietary Supplements by Positioning: % Value 2019-2024
• Table 66 NBO Company Shares of Dietary Supplements: % Value 2020-2024
• Table 67 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
• Table 68 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
• Table 69 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029

WEIGHT MANAGEMENT AND WELLBEING IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Lifestyle shifts change definition of weight management in Thailand
• Blurring of boundaries between food as medicine and weight management
• Ageing society supports greater demand for supplement nutrition drinks

PROSPECTS AND OPPORTUNITIES

• Greater interest in herbal-related ingredients
• Fibre supplements to gain traction
• Ageing population to support future demand for supplement nutrition drinks

CATEGORY DATA

• Table 70 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
• Table 71 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
• Table 72 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
• Table 73 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
• Table 74 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
• Table 75 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029

SPORTS NUTRITION IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sports nutrition sees rising popularity of plant-based protein options
• Product development and more advanced formulations help drive dynamism with various ingredient combinations
• E-commerce is popular channel for promotions and building brand recognition

PROSPECTS AND OPPORTUNITIES

• Further growth to be driven by rise in Thai consumers adopting active lifestyles
• Omnichannel approach to distribution as brands look to expand their reach
• Increasing interest in high-protein foods and beverages to offer competition

CATEGORY DATA

• Table 76 Sales of Sports Nutrition by Category: Value 2019-2024
• Table 77 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
• Table 78 NBO Company Shares of Sports Nutrition: % Value 2020-2024
• Table 79 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
• Table 80 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
• Table 81 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029

HERBAL/TRADITIONAL PRODUCTS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Tonics continue to make major contribution to sales of herbal/traditional products
• A growing trend towards exports by local brands
• Products offering specific value increasingly evident in inhalant decongestants

PROSPECTS AND OPPORTUNITIES

• Healthier eating habits could be mixed blessing for category
• Sales likely to be supported by trend for plant-based/natural ingredients
• Thai government will continue to play important role in promoting herbal/traditional products

CATEGORY DATA

• Table 82 Sales of Herbal/Traditional Products by Category: Value 2019-2024
• Table 83 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
• Table 84 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
• Table 85 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
• Table 86 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
• Table 87 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029

PAEDIATRIC CONSUMER HEALTH IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Resumption of children's activities supports demand for paediatric consumer health
• Health and wellness trend encourages parents to focus more on children's health
• Paediatric consumer health's performance supported by expanding product variety

PROSPECTS AND OPPORTUNITIES

• Urbanisation and hectic lifestyles to support future outlook of paediatric consumer health
• E-commerce and social media to gain further importance
• Falling birth rate is potential threat to stronger category growth

CATEGORY DATA

• Table 88 Sales of Paediatric Consumer Health by Category: Value 2019-2024
• Table 89 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
• Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
• Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
• Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
• Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029