PUBLISHER: Euromonitor International | PRODUCT CODE: 1561980
PUBLISHER: Euromonitor International | PRODUCT CODE: 1561980
Dietary Supplements in Italy
Dietary supplements is expected to see current value growth in Italy in 2024. Probiotics continues to represent a key segment within dietary supplements in the Italian market, confirming the status of such products as a primary focus for the health conscious consumer. Italians are aware of the role of probiotics for restoring the balance of the gastrointestinal system, especially after taking antibiotics or having a cold or flu, but also when suffering from gastrointestinal issues, such as diarr...
Euromonitor International's Dietary Supplements in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Dietary Supplements market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Probiotics category matures as gut health awareness remains strong despite milder flu season
- Women's focus on "beauty from within" drives demand for supplements promoting general health and visible wellbeing.
- Economic uncertainty drives value conscious consumer shift towards cost effective and multifunctional supplements
PROSPECTS AND OPPORTUNITIES
- Targeted solutions and holistic wellbeing to fuel future growth In the Italian dietary supplements category
- Italian dietary supplements category prioritises longevity solutions targeting brain health, bone support, and convenient formats for ageing population
- Minerals poised for expansion with year-round focus and consumer education
CATEGORY DATA
- Table 1 Sales of Dietary Supplements by Category: Value 2019-2024
- Table 2 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
- Table 3 Sales of Dietary Supplements by Positioning: % Value 2019-2024
- Table 4 NBO Company Shares of Dietary Supplements: % Value 2020-2024
- Table 5 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
- Table 6 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
- Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN ITALY
EXECUTIVE SUMMARY
- Consumer health in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
MARKET INDICATORS
- Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
- Table 9 Life Expectancy at Birth 2019-2024
MARKET DATA
- Table 10 Sales of Consumer Health by Category: Value 2019-2024
- Table 11 Sales of Consumer Health by Category: % Value Growth 2019-2024
- Table 12 NBO Company Shares of Consumer Health: % Value 2020-2024
- Table 13 LBN Brand Shares of Consumer Health: % Value 2021-2024
- Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
- Table 15 Distribution of Consumer Health by Format: % Value 2019-2024
- Table 16 Distribution of Consumer Health by Format and Category: % Value 2024
- Table 17 Forecast Sales of Consumer Health by Category: Value 2024-2029
- Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
DISCLAIMER
DEFINITIONS
SOURCES
- Summary 1 Research Sources
