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PUBLISHER: Euromonitor International | PRODUCT CODE: 1561980

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PUBLISHER: Euromonitor International | PRODUCT CODE: 1561980

Dietary Supplements in Italy

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PAGES: 27 Pages
DELIVERY TIME: 1-2 business days
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USD 1075

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Dietary supplements is expected to see current value growth in Italy in 2024. Probiotics continues to represent a key segment within dietary supplements in the Italian market, confirming the status of such products as a primary focus for the health conscious consumer. Italians are aware of the role of probiotics for restoring the balance of the gastrointestinal system, especially after taking antibiotics or having a cold or flu, but also when suffering from gastrointestinal issues, such as diarr...

Euromonitor International's Dietary Supplements in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dietary Supplements market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: CHITds

TABLE OF CONTENTS

List Of Contents And Tables

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Probiotics category matures as gut health awareness remains strong despite milder flu season
  • Women's focus on "beauty from within" drives demand for supplements promoting general health and visible wellbeing.
  • Economic uncertainty drives value conscious consumer shift towards cost effective and multifunctional supplements

PROSPECTS AND OPPORTUNITIES

  • Targeted solutions and holistic wellbeing to fuel future growth In the Italian dietary supplements category
  • Italian dietary supplements category prioritises longevity solutions targeting brain health, bone support, and convenient formats for ageing population
  • Minerals poised for expansion with year-round focus and consumer education

CATEGORY DATA

  • Table 1 Sales of Dietary Supplements by Category: Value 2019-2024
  • Table 2 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
  • Table 3 Sales of Dietary Supplements by Positioning: % Value 2019-2024
  • Table 4 NBO Company Shares of Dietary Supplements: % Value 2020-2024
  • Table 5 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
  • Table 6 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
  • Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029

CONSUMER HEALTH IN ITALY

EXECUTIVE SUMMARY

  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?

MARKET INDICATORS

  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 9 Life Expectancy at Birth 2019-2024

MARKET DATA

  • Table 10 Sales of Consumer Health by Category: Value 2019-2024
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 12 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
  • Table 15 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 16 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 17 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029

APPENDIX

  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches

DISCLAIMER

DEFINITIONS

SOURCES

  • Summary 1 Research Sources
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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