PUBLISHER: Euromonitor International | PRODUCT CODE: 1561957
PUBLISHER: Euromonitor International | PRODUCT CODE: 1561957
Wound Care in Italy
Wound care is set to see retail value sales grow in current terms in Italy in 2024. While first aid kits remains a minor segment, the sticking plasters/adhesive bandages category is still enjoying the boost resulting from the performance of surgical procedures that were postponed during the COVID-19 crisis. In addition, thanks to less inflationary pressure than in the previous two years, price increases appear to be more contained, which has helped to stimulate consumer purchases. In the competi...
Euromonitor International's Wound Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Wound Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Italian wound care category sees slow growth with sustainability emerging as differentiator
- Surgical backlog fuels recovery in post-operative adhesive bandages category
- Growing focus on sports and outdoor activities drives demand for general purpose sticking plasters
PROSPECTS AND OPPORTUNITIES
- Consumer focus on price in wound care may hinder future growth due to focus on private label products
- Supermarkets and e-commerce poised for growth in Italy's price-driven wound care category
- Demographic shift in Italy can drive innovation focusing on senior-oriented wound care solutions
CATEGORY DATA
- Table 1 Sales of Wound Care by Category: Value 2019-2024
- Table 2 Sales of Wound Care by Category: % Value Growth 2019-2024
- Table 3 NBO Company Shares of Wound Care: % Value 2020-2024
- Table 4 LBN Brand Shares of Wound Care: % Value 2021-2024
- Table 5 Forecast Sales of Wound Care by Category: Value 2024-2029
- Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN ITALY
EXECUTIVE SUMMARY
- Consumer health in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
MARKET INDICATORS
- Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
- Table 8 Life Expectancy at Birth 2019-2024
MARKET DATA
- Table 9 Sales of Consumer Health by Category: Value 2019-2024
- Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
- Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
- Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
- Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
- Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
- Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
- Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
- Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
DISCLAIMER
DEFINITIONS
SOURCES
- Summary 1 Research Sources
