PUBLISHER: Euromonitor International | PRODUCT CODE: 1561948
PUBLISHER: Euromonitor International | PRODUCT CODE: 1561948
Sports Nutrition in Italy
The sports nutrition category is expected to see continued strong growth in Italy in 2024. The category's positive performance is being supported by several factors. First and foremost, amongst these is the growing consumer interest in sporting activity. The increase in the number of people practising sport regularly translates into a greater demand for supplements and specific products that are believed to help to improve performance, promote muscle recovery and support the body during physical...
Euromonitor International's Sports Nutrition in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Sports Non-Protein Products, Sports Protein Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Sports Nutrition market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Growing interest in sporting activities contributes to the sustained growth of sports nutrition despite consumers paying higher prices
- Protein powders embrace premiumisation and targeted innovation through e-commerce channels
- Consumers prioritise flexibility and value over convenience, hindering RTD protein growth
PROSPECTS AND OPPORTUNITIES
- Rising popularity of high protein foods could impact sports nutrition growth
- Emerging sporting disciplines will fuel growth in non-protein sports nutrition with focus on energy, hydration, and recovery
- Sports nutrition players can keep leveraging major events for brand awareness and market expansion
CATEGORY DATA
- Table 1 Sales of Sports Nutrition by Category: Value 2019-2024
- Table 2 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
- Table 3 NBO Company Shares of Sports Nutrition: % Value 2020-2024
- Table 4 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
- Table 5 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
- Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN ITALY
EXECUTIVE SUMMARY
- Consumer health in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
MARKET INDICATORS
- Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
- Table 8 Life Expectancy at Birth 2019-2024
MARKET DATA
- Table 9 Sales of Consumer Health by Category: Value 2019-2024
- Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
- Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
- Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
- Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
- Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
- Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
- Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
- Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
DISCLAIMER
DEFINITIONS
SOURCES
- Summary 1 Research Sources
