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PUBLISHER: Euromonitor International | PRODUCT CODE: 1556413
PUBLISHER: Euromonitor International | PRODUCT CODE: 1556413
Travel in Thailand
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PAGES: 45 Pages
DELIVERY TIME: 1-2 business days
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Over the first half of 2024, Thailand's inbound arrivals had yet to reach pre-pandemic levels, primarily due to the slow recovery of Chinese tourism, which traditionally is a strong source market. Visitors from China remain significantly below 2019 levels, and are not expected to fully recover by the end of the forecast period. This shortcoming is attributed to China's sluggish economic recovery and a shift toward domestic tourism. In response, Thailand has extended visa-on-arrival exemptions fo...
Euromonitor International's Travel in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Travel market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Product Code: TTTH
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Travel in 2024
- Airlines: Key trends
- Hotels: Key trends
- Booking: Key trends
- What next for travel?
MARKET DATA
- Table 1 Surface Travel Modes Sales: Value 2019-2024
- Table 2 Surface Travel Modes Online Sales: Value 2019-2024
- Table 3 Forecast Surface Travel Modes Sales: Value 2024-2029
- Table 4 Forecast Surface Travel Modes Online Sales: Value 2024-2029
- Table 5 In-Destination Spending: Value 2019-2024
- Table 6 Forecast In-Destination Spending: Value 2024-2029
DISCLAIMER
SOURCES
- Summary 1 Research Sources
TOURISM FLOWS IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Inbound arrivals lag behind pre-pandemic levels amid slow recovery of Chinese tourism, prompting visa exemptions to boost visitors
- Domestic tourism grows amid influencer promotion, yet spending remains sluggish due to economic concerns and rising travel costs
PROSPECTS AND OPPORTUNITIES
- Tourism Authority of Thailand targets millennial and Generation Z travellers with various soft power campaigns
- Government views MICE as growth opportunity
CATEGORY DATA
- Table 7 Inbound Arrivals: Number of Trips 2019-2024
- Table 8 Inbound Arrivals by Country: Number of Trips 2019-2024
- Table 9 Inbound City Arrivals 2019-2024
- Table 10 Inbound Tourism Spending: Value 2019-2024
- Table 11 Forecast Inbound Arrivals: Number of Trips 2024-2029
- Table 12 Forecast Inbound Arrivals by Country: Number of Trips 2024-2029
- Table 13 Forecast Inbound Tourism Spending: Value 2024-2029
- Table 14 Domestic Tourism by Destination: Number of Trips 2019-2024
- Table 15 Domestic Spending: Value 2019-2024
- Table 16 Forecast Domestic Tourism by Destination: Number of Trips 2024-2029
- Table 17 Forecast Domestic Spending: Value 2024-2029
- Table 18 Outbound Departures: Number of Trips 2019-2024
- Table 19 Outbound Departures by Destination: Number of Trips 2019-2024
- Table 20 Outbound Tourism Spending: Value 2019-2024
- Table 21 Forecast Outbound Departures: Number of Trips 2024-2029
- Table 22 Forecast Outbound Departures by Destination: Number of Trips 2024-2029
- Table 23 Forecast Outbound Spending: Value 2024-2029
AIRLINES IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Following entry of new players, major airlines expand routes and capacity to meet growing demand
- Surge in domestic flight prices places pressure on local spending, resulting in shift towards foreign destinations
PROSPECTS AND OPPORTUNITIES
- Budget airlines poised for growth as travellers seek affordable airfares amid rising living costs
- Airlines face ongoing challenges amid rising fuel costs and economic uncertainty impacting consumer travel
CATEGORY DATA
- Table 24 Airlines Sales: Value 2019-2024
- Table 25 Airlines Online Sales: Value 2019-2024
- Table 26 Airlines: Passengers Carried 2019-2024
- Table 27 Airlines NBO Company Shares: % Value 2019-2023
- Table 28 Non-Scheduled Carriers Brands by Key Performance Indicators 2024
- Table 29 Low Cost Carriers Brands by Key Performance Indicators 2024
- Table 30 Full Service Carriers Brands by Key Performance Indicators 2024
- Table 31 Forecast Airlines Sales: Value 2024-2029
- Table 32 Forecast Airlines Online Sales: Value 2024-2029
LODGING (DESTINATION) IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Lodging surges beyond pre-pandemic levels as occupancy rates and room rates rise amid tourism revival
- Tourism Authority of Thailand launches discounts and tax refund scheme to support domestic travellers amid rising travel costs
PROSPECTS AND OPPORTUNITIES
- Lodging poised for further growth as affordable upscale accommodation attracts Generation Z travellers
- Generation Z travellers transform lodging landscape with emphasis on experience and aesthetics, influencing wider trends
CATEGORY DATA
- Table 33 Lodging (Destination) Sales: Value 2019-2024
- Table 34 Lodging (Destination) Online Sales: Value 2019-2024
- Table 35 Hotels Sales: Value 2019-2024
- Table 36 Hotels Online Sales: Value 2019-2024
- Table 37 Other Lodging Sales: Value 2019-2024
- Table 38 Other Lodging Online Sales: Value 2019-2024
- Table 39 Lodging (Destination) Outlets: Units 2019-2024
- Table 40 Lodging (Destination) Rooms: Number of Rooms 2019-2024
- Table 41 Lodging (Destination) by Incoming vs Domestic: % Value 2019-2024
- Table 42 Hotels NBO Company Shares: % Value 2019-2023
- Table 43 Hotel Brands by Key Performance Indicators 2024
- Table 44 Forecast Lodging (Destination) Sales: Value 2024-2029
- Table 45 Forecast Lodging (Destination) Online Sales: Value 2024-2029
- Table 46 Forecast Hotels Sales: Value 2024-2029
- Table 47 Forecast Hotels Online Sales: Value 2024-2029
- Table 48 Forecast Other Lodging Sales: Value 2024-2029
- Table 49 Forecast Other Lodging Online Sales: Value 2024-2029
- Table 50 Forecast Lodging (Destination) Outlets: Units 2024-2029
BOOKING IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Direct bookings gain momentum as hotels offer competitive benefits, challenging OTAs
- Tourism Authority of Thailand launches tax refund campaign with Ascend Travel to boost domestic tourism and support local economies
PROSPECTS AND OPPORTUNITIES
- Online travel intermediaries face challenges in expanding beyond lodging
- Rising travel costs drive price-conscious local tourists to seek greater value for money
CATEGORY DATA
- Table 51 Booking Sales: Value 2019-2024
- Table 52 Business Travel Sales: Value 2019-2024
- Table 53 Leisure Travel Sales: Value 2019-2024
- Table 54 Travel Intermediaries NBO Company Shares: % Value 2019-2024
- Table 55 Forecast Booking Sales: Value 2024-2029
- Table 56 Forecast Business Travel Sales: Value 2024-2029
- Table 57 Forecast Leisure Travel Sales: Value 2024-2029
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