Consumer Appliances in Middle East and Africa

After the decline seen when the pandemic hit the region in 2020, unit volume sales of consumer appliances have been seeing positive growth since then in Middle East and Africa. However, growth slowed at a regional level in 2023, with some countries, such as Egypt or Nigeria, experiencing difficult economic conditions. Nevertheless, positive growth is expected throughout the forecast period, with South Africa and Egypt helping drive the regional performance.

Euromonitor International's Consumer Appliances in Middle East and Africa global briefing offers a comprehensive guide to the retail sales data, allowing you to identify the sectors driving growth. The report also identifies the leading companies/brands and offers strategic analysis of key factors influencing the competitive landscape - be it new product developments, technological innovations, economic/lifestyle influences, distribution or pricing issues. Additionally, trade statistics and producer's shares will answer questions on where appliances are produced and where they are being exported to, how quickly these units are moving, which companies are producing how much, and whether all categories are behaving in the same way. Collectively, this gives a complete view in both marketing and production planning strategies. Forecasts illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.