Need help finding what you are looking for?
Contact Us
PUBLISHER: Euromonitor International | PRODUCT CODE: 1543461
PUBLISHER: Euromonitor International | PRODUCT CODE: 1543461
Dairy Products and Alternatives in Germany
PUBLISHED:
PAGES: 80 Pages
DELIVERY TIME: 1-2 business days
SELECT AN OPTION
Dairy products and alternatives in Germany is set to experience growth in 2024 overall, marked by increases in both retail current value and volume sales. This upward trend reflects a dynamic industry in which traditional dairy products and plant-based alternatives coexist and thrive. German consumers maintain a strong cultural attachment to dairy products, with products such as cheese, yoghurt, and milk remaining staples in their diet. This enduring preference underscores the deep-rooted tradit...
Euromonitor International's Dairy Products and Alternatives in Germany report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.
Product coverage: Baby Food, Dairy, Plant-based Dairy.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Dairy Products and Alternatives market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Product Code: DADE
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Dairy products and alternatives in 2024: The big picture
- Key trends in 2024
- Competitive landscape
- Channel developments
- What next for dairy products and alternatives?
MARKET DATA
- Table 1 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
- Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
- Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
- Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
- Table 5 Penetration of Private Label by Category: % Value 2019-2024
- Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
- Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
- Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
- Summary 1 Research Sources
BABY FOOD IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Baby food records marginal volume growth despite development of powder special milk formula
- Hipp and Milupa lead baby food in Germany due to innovation and customer loyalty
- Distribution led by health and beauty specialists, especially drugstores
PROSPECTS AND OPPORTUNITIES
- Lower birth rates present challenges for baby food in Germany
- Interest in sustainability to continue shaping new product development
- Plant-based trend to remain relevant in baby food over the forecast period
CATEGORY DATA
- Table 9 Sales of Baby Food by Category: Volume 2019-2024
- Table 10 Sales of Baby Food by Category: Value 2019-2024
- Table 11 Sales of Baby Food by Category: % Volume Growth 2019-2024
- Table 12 Sales of Baby Food by Category: % Value Growth 2019-2024
- Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2019-2024
- Table 14 NBO Company Shares of Baby Food: % Value 2020-2024
- Table 15 LBN Brand Shares of Baby Food: % Value 2021-2024
- Table 16 Distribution of Baby Food by Format: % Value 2019-2024
- Table 17 Forecast Sales of Baby Food by Category: Volume 2024-2029
- Table 18 Forecast Sales of Baby Food by Category: Value 2024-2029
- Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2024-2029
- Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2024-2029
BUTTER AND SPREADS IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Marginal retail volume decline for butter and spreads in 2024
- Dominant private label grows, but Ornua remains leading player
- Growth of foodservice volumes highlights different dynamics in German households
PROSPECTS AND OPPORTUNITIES
- Health concerns to impact category and potential recovery
- Competition from vegetable oils as substitutes set to be an obstacle for butter and spreads
- Margarine not expected to benefit from plant-based trend as substitute for butter
CATEGORY DATA
- Table 21 Sales of Butter and Spreads by Category: Volume 2019-2024
- Table 22 Sales of Butter and Spreads by Category: Value 2019-2024
- Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
- Table 24 Sales of Butter and Spreads by Category: % Value Growth 2019-2024
- Table 25 NBO Company Shares of Butter and Spreads: % Value 2020-2024
- Table 26 LBN Brand Shares of Butter and Spreads: % Value 2021-2024
- Table 27 Distribution of Butter and Spreads by Format: % Value 2019-2024
- Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2024-2029
- Table 29 Forecast Sales of Butter and Spreads by Category: Value 2024-2029
- Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2024-2029
- Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2024-2029
CHEESE IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Positive performance by cheese, supported by hard format
- Private label retains strength, challenging traditional German cheese brands
- Discounters remains leading distribution channel for cheese in Germany
PROSPECTS AND OPPORTUNITIES
- Evolution of consumer behaviour and German lifestyles could drive further growth of cheese
- Interest in sustainability and animal welfare to impact cheese to a certain extent
- Interest in premium cheese, regionality and authenticity to support future growth
CATEGORY DATA
- Table 32 Sales of Cheese by Category: Volume 2019-2024
- Table 33 Sales of Cheese by Category: Value 2019-2024
- Table 34 Sales of Cheese by Category: % Volume Growth 2019-2024
- Table 35 Sales of Cheese by Category: % Value Growth 2019-2024
- Table 36 Sales of Spreadable Cheese by Type: % Value 2019-2024
- Table 37 Sales of Soft Cheese by Type: % Value 2019-2024
- Table 38 Sales of Hard Cheese by Type: % Value 2019-2024
- Table 39 NBO Company Shares of Cheese: % Value 2020-2024
- Table 40 LBN Brand Shares of Cheese: % Value 2021-2024
- Table 41 Distribution of Cheese by Format: % Value 2019-2024
- Table 42 Forecast Sales of Cheese by Category: Volume 2024-2029
- Table 43 Forecast Sales of Cheese by Category: Value 2024-2029
- Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2024-2029
- Table 45 Forecast Sales of Cheese by Category: % Value Growth 2024-2029
DRINKING MILK PRODUCTS IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- New trends and patterns in consumer behaviour place pressure on drinking milk products
- Animal welfare concerns and demand for quality push pasture milk forward
- Private label leads the competitive landscape, especially through discounters
PROSPECTS AND OPPORTUNITIES
- Sustainability concerns and demographic developments shape packaging of drinking milk products
- Functional and fortified milk products to attract greater attention from consumers
- Indulgence trend, present in other industries, has potential to shape the future of flavoured milk drinks
CATEGORY DATA
- Table 46 Sales of Drinking Milk Products by Category: Volume 2019-2024
- Table 47 Sales of Drinking Milk Products by Category: Value 2019-2024
- Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2019-2024
- Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2019-2024
- Table 50 NBO Company Shares of Drinking Milk Products: % Value 2020-2024
- Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2021-2024
- Table 52 Distribution of Drinking Milk Products by Format: % Value 2019-2024
- Table 53 Forecast Sales of Drinking Milk Products by Category: Volume 2024-2029
- Table 54 Forecast Sales of Drinking Milk Products by Category: Value 2024-2029
- Table 55 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2024-2029
- Table 56 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2024-2029
YOGHURT AND SOUR MILK PRODUCTS IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Retail demand for yoghurt and sour milk products in Germany declines
- Private label remains strong while Danone leads overall category
- Discounters and supermarkets remain leading channels for yoghurt and sour milk products in Germany
PROSPECTS AND OPPORTUNITIES
- Probiotic traits of yoghurt and sour milk products to play a role in its development
- Newer global products to further penetrate German market
- Flavoured yoghurt set to decrease faster than plain options over forecast period
CATEGORY DATA
- Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
- Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
- Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
- Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024
- Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2019-2024
- Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2020-2024
- Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2021-2024
- Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2019-2024
- Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2024-2029
- Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2024-2029
- Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2024-2029
- Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2024-2029
OTHER DAIRY IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Other dairy stagnates in 2024 amidst various trends
- Protein-enriched products benefit from consumer interest in protein-rich diets and fitness
- Consumer trust and innovative assortments ensure the lead of private label in chilled and shelf stable desserts
PROSPECTS AND OPPORTUNITIES
- Health concerns mean consumers are seeking products with reduced sugar content
- Other dairy to benefit from the indulgence trend already present in other packaged food industries
- Quark, a traditional German dairy product, already shows signs of bigger potential in the future
CATEGORY DATA
- Table 69 Sales of Other Dairy by Category: Volume 2019-2024
- Table 70 Sales of Other Dairy by Category: Value 2019-2024
- Table 71 Sales of Other Dairy by Category: % Volume Growth 2019-2024
- Table 72 Sales of Other Dairy by Category: % Value Growth 2019-2024
- Table 73 Sales of Cream by Type: % Value 2019-2024
- Table 74 NBO Company Shares of Other Dairy: % Value 2020-2024
- Table 75 LBN Brand Shares of Other Dairy: % Value 2021-2024
- Table 76 Distribution of Other Dairy by Format: % Value 2019-2024
- Table 77 Forecast Sales of Other Dairy by Category: Volume 2024-2029
- Table 78 Forecast Sales of Other Dairy by Category: Value 2024-2029
- Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2024-2029
- Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2024-2029
PLANT-BASED DAIRY IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Plant-based milk continues to grow in an established market
- Consumers show trust in discounters as a channel for plant-based dairy products
- Oatly and Alpro remain the absolute leaders in plant-based milk
PROSPECTS AND OPPORTUNITIES
- Plant-based cheese to overcome obstacles in the German market
- More consumers following plant-based diets also impacts foodservice
- Functionality to have a positive impact
CATEGORY DATA
- Table 81 Sales of Plant-Based Dairy by Category: Value 2019-2024
- Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2019-2024
- Table 83 Sales of Other Plant-Based Milk by Type: % Value 2021-2024
- Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2020-2024
- Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2021-2024
- Table 86 Distribution of Plant-Based Dairy by Format: % Value 2019-2024
- Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2024-2029
- Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2024-2029
Have a question?
SELECT AN OPTION
Have a question?
Questions? Please give us a call or visit the contact form.