Headphones in Germany

Description

Overall headphones is set to see retail volume growth in Germany in 2024. However, this positive performance is expected to be driven solely by TWS earbuds, which will account for more than 80% of sales, with the premium segment set to see higher growth than the mass segment.

Euromonitor International's Headphones in Germany report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: TWS Earbuds, Wireless Earphones, Wireless Headbands.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Headphones market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Product Code: CEDEhp

List Of Contents And Tables

KEY DATA FINDINGS

2024 DEVELOPMENTS

Sales of headphones increase, driven by the premium segment
Apple's AirPods continue to dominate TWS earbuds in the German market
Appliances and electronics specialists remains the dominant retail channel

PROSPECTS AND OPPORTUNITIES

Innovations in TWS earbuds in terms of gesture recognition and others
Open-ear headphones expected to continue their growth in the forecast period
Fairbuds has the potential to completely change the headphones category

CATEGORY DATA

Table 1 Sales of Headphones by Category: Volume 2019-2024
Table 2 Sales of Headphones by Category: Value 2019-2024
Table 3 Sales of Headphones by Category: % Volume Growth 2019-2024
Table 4 Sales of Headphones by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Headphones: % Volume 2020-2024
Table 6 LBN Brand Shares of Headphones: % Volume 2021-2024
Table 7 Distribution of Headphones by Channel: % Volume 2019-2024
Table 8 Forecast Sales of Headphones by Category: Volume 2024-2029
Table 9 Forecast Sales of Headphones by Category: Value 2024-2029
Table 10 Forecast Sales of Headphones by Category: % Volume Growth 2024-2029
Table 11 Forecast Sales of Headphones by Category: % Value Growth 2024-2029

CONSUMER ELECTRONICS IN GERMANY

EXECUTIVE SUMMARY

Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2019-2024
Table 13 Sales of Consumer Electronics by Category: Value 2019-2024
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2020-2024
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2021-2024
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2019-2024
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2024-2029
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2024-2029
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2024-2029
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

Summary 1 Research Sources