Dairy Products and Alternatives in Singapore

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Dairy products and alternatives in 2024: The big picture
• Key trends in 2024
• Competitive landscape
• Channel developments
• What next for dairy products and alternatives?

MARKET DATA

• Table 1 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
• Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
• Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
• Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
• Table 5 Penetration of Private Label by Category: % Value 2019-2024
• Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
• Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
• Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

BABY FOOD IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Spike in birth rate during Year of the Dragon in 2024 drives up volume sales of milk formula
• Persisting uncertain economic conditions, GST hike, and high inflationary environment hamper growth
• Parents seek nutritious and convenient options in baby food

PROSPECTS AND OPPORTUNITIES

• Low fertility rate in Singapore set to hamper volume growth of baby food, but value sales will be driven by premiumisation
• SFA proposal to legally allow new ingredients in milk formula, as well as increase the permitted levels of certain ingredients
• Singapore removes melamine-related restrictions for dairy-related products from China

CATEGORY DATA

• Table 9 Sales of Baby Food by Category: Volume 2019-2024
• Table 10 Sales of Baby Food by Category: Value 2019-2024
• Table 11 Sales of Baby Food by Category: % Volume Growth 2019-2024
• Table 12 Sales of Baby Food by Category: % Value Growth 2019-2024
• Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2019-2024
• Table 14 NBO Company Shares of Baby Food: % Value 2020-2024
• Table 15 LBN Brand Shares of Baby Food: % Value 2021-2024
• Table 16 Distribution of Baby Food by Format: % Value 2019-2024
• Table 17 Forecast Sales of Baby Food by Category: Volume 2024-2029
• Table 18 Forecast Sales of Baby Food by Category: Value 2024-2029
• Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2024-2029
• Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2024-2029

BUTTER AND SPREADS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Foodservice volume growth expected in 2024, driven by recovery of dining out and rise in inbound tourism
• Stagnating retail volume growth, due to demand in foodservice and value-seeking behaviour
• Presence of convenient formats of butter and spreads available, but not yet significant

PROSPECTS AND OPPORTUNITIES

• Butter set to maintain growth as it is a key part of many local dishes, while margarine and spreads projected to decline
• While expected to remain a niche trend, a gradual movement is expected to diverse types of spreads for bread besides butter
• Key brand SCS set to maintain its strong lead in butter

CATEGORY DATA

• Table 21 Sales of Butter and Spreads by Category: Volume 2019-2024
• Table 22 Sales of Butter and Spreads by Category: Value 2019-2024
• Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
• Table 24 Sales of Butter and Spreads by Category: % Value Growth 2019-2024
• Table 25 NBO Company Shares of Butter and Spreads: % Value 2020-2024
• Table 26 LBN Brand Shares of Butter and Spreads: % Value 2021-2024
• Table 27 Distribution of Butter and Spreads by Format: % Value 2019-2024
• Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2024-2029
• Table 29 Forecast Sales of Butter and Spreads by Category: Value 2024-2029
• Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2024-2029
• Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2024-2029

CHEESE IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Moderate foodservice volume growth for cheese, bolstered by local food trends
• Slowing birth rate may signal the necessity for brands to target adults as a key consumer group
• Health-conscious consumption trend is slower to pick up in cheese, mainly evident in soft cheese

PROSPECTS AND OPPORTUNITIES

• Potential for growth for unprocessed cheeses over the forecast period
• Consumer price sensitivity expected to have varying impacts within cheese categories

CATEGORY DATA

• Table 32 Sales of Cheese by Category: Volume 2019-2024
• Table 33 Sales of Cheese by Category: Value 2019-2024
• Table 34 Sales of Cheese by Category: % Volume Growth 2019-2024
• Table 35 Sales of Cheese by Category: % Value Growth 2019-2024
• Table 36 Sales of Spreadable Cheese by Type: % Value 2019-2024
• Table 37 Sales of Soft Cheese by Type: % Value 2019-2024
• Table 38 Sales of Hard Cheese by Type: % Value 2019-2024
• Table 39 NBO Company Shares of Cheese: % Value 2020-2024
• Table 40 LBN Brand Shares of Cheese: % Value 2021-2024
• Table 41 Distribution of Cheese by Format: % Value 2019-2024
• Table 42 Forecast Sales of Cheese by Category: Volume 2024-2029
• Table 43 Forecast Sales of Cheese by Category: Value 2024-2029
• Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2024-2029
• Table 45 Forecast Sales of Cheese by Category: % Value Growth 2024-2029

DRINKING MILK PRODUCTS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Stronger retail volume performance for fresh milk than shelf stable milk in 2024
• Extension of Nutri-grade regulations to freshly prepared beverages is implemented in late 2023, but has little impact on indulgent bubble tea
• Functional milk sees further new product developments

PROSPECTS AND OPPORTUNITIES

• Drinking milk products expected to face growing competition from plant-based milk
• With stagnating retail volume growth of powder milk, manufacturers likely to focus on older consumers
• Dairy only flavoured milk drinks targeted towards impulse occasions set to stagnate as the competition intensifies

CATEGORY DATA

• Table 46 Sales of Drinking Milk Products by Category: Volume 2019-2024
• Table 47 Sales of Drinking Milk Products by Category: Value 2019-2024
• Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2019-2024
• Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2019-2024
• Table 50 NBO Company Shares of Drinking Milk Products: % Value 2020-2024
• Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2021-2024
• Table 52 Distribution of Drinking Milk Products by Format: % Value 2019-2024
• Table 53 Forecast Sales of Drinking Milk Products by Category: Volume 2024-2029
• Table 54 Forecast Sales of Drinking Milk Products by Category: Value 2024-2029
• Table 55 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2024-2029
• Table 56 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2024-2029

YOGHURT AND SOUR MILK PRODUCTS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Stable foodservice volume growth for yoghurt in 2024, driven by health trends
• Greek yoghurt gains popularity and varieties available expand
• Drinking yoghurt continues to be strongly led by Yakult

PROSPECTS AND OPPORTUNITIES

• Ambient drinking yoghurt expected to remain a niche amongst consumers and fail to see volume growth
• Flavoured yoghurt will continue to be preferred over plain yoghurt over the forecast period
• Competitive landscape in plain and flavoured yoghurt expected to remain fragmented

CATEGORY DATA

• Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
• Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
• Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
• Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024
• Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2019-2024
• Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2020-2024
• Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2021-2024
• Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2019-2024
• Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2024-2029
• Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2024-2029
• Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2024-2029
• Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2024-2029

OTHER DAIRY IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Declining demand for coffee whiteners, condensed milk, and evaporated milk through retail as consumers seek healthier alternatives
• Limited variety of coffee whiteners available also weighs on the development of the category
• Modern plant-based cream struggles to gain traction amidst other non-dairy options

PROSPECTS AND OPPORTUNITIES

• Opportunity for moderate volume growth of condensed and evaporated milk through foodservice channels, but constrained by HPB campaign
• Volume sales of single-serve cream expected to rise in the forecast period
• Retail volume growth of coffee whiteners expected to continue to struggle over the forecast period

CATEGORY DATA

• Table 69 Sales of Other Dairy by Category: Volume 2019-2024
• Table 70 Sales of Other Dairy by Category: Value 2019-2024
• Table 71 Sales of Other Dairy by Category: % Volume Growth 2019-2024
• Table 72 Sales of Other Dairy by Category: % Value Growth 2019-2024
• Table 73 Sales of Cream by Type: % Value 2019-2024
• Table 74 NBO Company Shares of Other Dairy: % Value 2020-2024
• Table 75 LBN Brand Shares of Other Dairy: % Value 2021-2024
• Table 76 Distribution of Other Dairy by Format: % Value 2019-2024
• Table 77 Forecast Sales of Other Dairy by Category: Volume 2024-2029
• Table 78 Forecast Sales of Other Dairy by Category: Value 2024-2029
• Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2024-2029
• Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2024-2029

PLANT-BASED DAIRY IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Soy drinks sees increased competition between brands
• Opportunity for growth of other plant-based milk through convenience retailers
• Plant-based cheese remains a niche in Singapore, with limited uptake so far

PROSPECTS AND OPPORTUNITIES

• Foodservice outlets in Singapore expected to increasingly embrace plant-based milk
• While currently limited, there is potential for plant-based yoghurt to grow consumer awareness through foodservice outlets
• The number of players in other plant-based milk is expected to continue to expand

CATEGORY DATA

• Table 81 Sales of Plant-Based Dairy by Category: Value 2019-2024
• Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2019-2024
• Table 83 Sales of Other Plant-Based Milk by Type: % Value 2021-2024
• Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2020-2024
• Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2021-2024
• Table 86 Distribution of Plant-Based Dairy by Format: % Value 2019-2024
• Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2024-2029
• Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2024-2029