Need help finding what you are looking for?
Contact Us
PUBLISHER: Euromonitor International | PRODUCT CODE: 1539063
PUBLISHER: Euromonitor International | PRODUCT CODE: 1539063
Health and Wellness in Germany
PUBLISHED:
PAGES: 68 Pages
DELIVERY TIME: 1-2 business days
SELECT AN OPTION
The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and wellbeing. The virus disproportionately affected those with underlying health conditions, such as obesity and diabetes, making people more conscious of the need to take care of their health and boost their overall immunity. As a result, people are increa...
Euromonitor International's Health and Wellness in Germany report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Product Code: HWFBDE
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Health and wellness in focus
- Consumer weight trends
- Consumer diet trends
- Health-related deaths
- Blood pressure and cholesterol levels
- Diabetes prevalence
DISCLAIMER
HW HOT DRINKS IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Hot drinks driven by functional and health benefit claims in 2023
- Natural remains one of the most popular health and wellness claims in hot drinks
- Messmer looks to leverage mainstream presence with new launch of medicinal tea
PROSPECTS AND OPPORTUNITIES
- Growing awareness of specific health claims set to support demand for health and wellness hot drinks over forecast period
- No allergens likely to retain strength in health and wellness hot drinks over forecast period
- Cardiovascular health expected to see increasing interest, supported by concerns over rising rates of obesity and heart disease
MARKET DATA
- Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2023
- Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2023
- Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2023
- Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
- Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
- Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
- Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
- Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2023-2028
- Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2023-2028
HW SOFT DRINKS IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Soft drinks with "good source of" claims grow due to rising consumer awareness
- Natural remains leading health and wellness claim in soft drinks
- Probiotic and immune support gain significance within soft drinks due to greater focus on gut health and metabolism
PROSPECTS AND OPPORTUNITIES
- Low fat and no added sugar to gain further popularity as health claims due to rising obesity rates in Germany
- Legislation to also play a part in boosting interest in soft drinks low in fat and sugar
- Energy boosting offers further growth potential within health and wellness soft drinks due to busier lifestyles in Germany
MARKET DATA
- Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2023
- Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2023
- Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2023
- Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
- Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
- Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
- Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
- Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2023-2028
- Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2023-2028
HW SNACKS IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Fruit snacks and snack bars with health claims find room for growth in dynamic market
- Further growth for vegan snacks in 2023 as consumers continue to review their dietary preferences and lifestyles
- Bone and joint health receives a boost due to increasing sales of nuts in 2023
PROSPECTS AND OPPORTUNITIES
- Changing dietary habits and awareness of intolerance to certain ingredients set to prove positive within gluten free snacks
- High protein savoury snacks still offers potential for expansion
- Local consumers set to continue reviewing their meat and dairy intake, supporting demand for vegan and plant-based snacks
MARKET DATA
- Table 19 Sales of Snacks by Health and Wellness Type: Value 2019-2023
- Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2023
- Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2023
- Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2023
- Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2023
- Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2023
- Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2023
- Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2023-2028
- Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2023-2028
HW DAIRY PRODUCTS AND ALTERNATIVES IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- High protein dairy products and alternatives continue to gain popularity in Germany
- Lactose free is strong health and wellness claim in dairy products and alternatives
- Expanding flexitarian population helps to drive demand for vegan and plant-based options
PROSPECTS AND OPPORTUNITIES
- Gut health concerns and acknowledgement to support further growth of probiotic dairy products and alternatives
- Vegan and plant-based offer further promise within health and wellness dairy products and alternatives
- Weight management expected to benefit from rising health concerns
MARKET DATA
- Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2023
- Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2023
- Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
- Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
- Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
- Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
- Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
- Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2023-2028
- Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2023-2028
HW COOKING INGREDIENTS AND MEALS IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Health concerns lead the way in cooking ingredients and meals
- Vegetarian leads health and wellness cooking ingredients and meals due to wide consumer base
- Desire for a strong metabolism drives rapid growth of probiotic as a health and wellness claim within cooking ingredients and meals
PROSPECTS AND OPPORTUNITIES
- Health and sustainability claims to be key for category's future development
- No allergens offers further promise as health and wellness claim due to rising awareness of food intolerances
- No salt set to rise over the forecast period
MARKET DATA
- Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2023
- Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2023
- Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
- Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
- Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
- Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
- Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
- Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2023-2028
- Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2023-2028
HW STAPLE FOODS IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Heightened health concerns drive demand for breakfast cereals with no or low sugar and fat content
- Gluten free is leading health and wellness claim in staple foods
- Pasta with various health claims continues to be explored by German consumers
PROSPECTS AND OPPORTUNITIES
- High protein staple foods offers further development potential over forecast period
- Vegan and plant-based staple foods offer further development potential in Germany
- Growing awareness of gut health and supporting the immune system
MARKET DATA
- Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2019-2023
- Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2023
- Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2023
- Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2023
- Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2023
- Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2023
- Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2023
- Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2023-2028
- Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2023-2028
Have a question?
SELECT AN OPTION
Have a question?
Questions? Please give us a call or visit the contact form.