Drinking Milk Products in the US

Description

After more than a decade of consumer preference for reduced fat milk such as fat-free and semi-skimmed in the US, recent years have marked a notable shift back to full fat options. Over the past five years, there has been a steady rise in the popularity of full fat milk, with 2023 and 2024 showing a contrasting performance to the notable overall decline in the milk category. While fat-free fresh milk saw a considerable retail volume decline in 2023, sales of full fat fresh milk remained fairly s...

Euromonitor International's Drinking Milk Products in USA report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Flavoured Milk Drinks, Milk, Powder Milk.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Drinking Milk Products market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Product Code: DAUSsc

List Of Contents And Tables

KEY DATA FINDINGS

2024 DEVELOPMENTS

A shift back to full fat is seen in milk
A decline in milk consumption
Flavoured milk and goat milk maintain consumer interest

PROSPECTS AND OPPORTUNITIES

Sustainability goals to strain dairy production costs
Production stability and consumption shifts
Competition with plant-based milk likely to continue

CATEGORY DATA

Table 1 Sales of Drinking Milk Products by Category: Volume 2019-2024
Table 2 Sales of Drinking Milk Products by Category: Value 2019-2024
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2019-2024
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2020-2024
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2021-2024
Table 7 Distribution of Drinking Milk Products by Format: % Value 2019-2024
Table 8 Forecast Sales of Drinking Milk Products by Category: Volume 2024-2029
Table 9 Forecast Sales of Drinking Milk Products by Category: Value 2024-2029
Table 10 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2024-2029
Table 11 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2024-2029

DAIRY PRODUCTS AND ALTERNATIVES IN THE US

EXECUTIVE SUMMARY

Dairy products and alternatives in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for dairy products and alternatives?

MARKET DATA

Table 12 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
Table 16 Penetration of Private Label by Category: % Value 2019-2024
Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

Summary 1 Research Sources