HW Soft Drinks in Japan

Description

More consumers in Japan are turning towards soft drinks that offer fortification or functionality, as these are increasingly seen as options that can help to improve their diet. Consumers want to improve any health issues that they are concerned about, or prevent health problems in the first place, and are therefore paying attention to specific health benefits in soft drinks in order to achieve this. In recent years, a growing number of new products have claimed to have more than one health bene...

Euromonitor International's HW Soft Drinks in Japan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: HW Asian Speciality Drinks, HW Bottled Water, HW Carbonates, HW Concentrates, HW Energy Drinks, HW Juice, HW RTD Coffee, HW RTD Tea, HW Soft Drinks by Type, HW Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the HW Soft Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Product Code: HWFBJPsd

List Of Contents And Tables

KEY DATA FINDINGS

2023 DEVELOPMENTS

An increasing number of players offer products with more than one health claim, offering value for money and convenience
No sugar leads sales within health and wellness soft drinks in 2023, as the dangers of overconsumption of sugar are well-known
Natural is a growing claim in health and wellness soft drinks due to consumers' health awareness and new launches

PROSPECTS AND OPPORTUNITIES

FFC focusing on mental health, healthy ageing, and more niche health claims are expected to continue to grow
Consumer concern about weight drives new launches and will aid growth for weight management soft drinks
As consumers look to avoid health issues, sugar reduction is expected to be a continuing trend

CATEGORY DATA

Table 1 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2023
Table 2 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2023
Table 3 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 4 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 5 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 6 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 7 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 8 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2023-2028
Table 9 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2023-2028

HEALTH AND WELLNESS IN JAPAN

EXECUTIVE SUMMARY

Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence