Competitor Strategies in Consumer Health

Consumer health continues to be a lucrative industry with opportunities emerging from consumers who want to maintain their health to function, perform and be productive. This provides an opportunity for the traditionally pharmaceutical illness-focused industry to evolve towards also creating optimal preventative solutions for maintaining health in simple, safe, effective and proven ways, while implementing latest technology and sustainable strategies in a highly competitive market.

Euromonitor International's Competitor Strategies in Consumer Health global briefing examines the size, growth trends and potential opportunities in the Consumer Health market. The strategic analyses include assessing the impacts of changing regulations, research breakthroughs and public health concerns on both the market and leading companies. Consumer attitudes towards the products and their personal healthcare needs are also explored.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.