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PUBLISHER: Euromonitor International | PRODUCT CODE: 1528694
PUBLISHER: Euromonitor International | PRODUCT CODE: 1528694
Tobacco in Germany
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PAGES: 57 Pages
DELIVERY TIME: 1-2 business days
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Retail volume sales of cigarettes in Germany continued to decline in 2023, partly due to the steady decrease in smoking prevalence, notably among young adults. While cigarette consumption is constantly declining, it remains on a relatively high level compared to other European markets
Euromonitor International's Tobacco in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tobacco market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Product Code: TBDE
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Tobacco in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for tobacco?
OPERATING ENVIRONMENT
- Legislation
- Legislative overview
- Summary 1 Legislation Summary at a Glance
- Minimum legal smoking age
- Smoking prevalence
- Tar levels
- Health warnings
- Plain packaging
- Advertising and sponsorship
- Point-of-sale display bans
- Smoking in public places
- Low ignition propensity (LIP) cigarette regulation
- Flavoured tobacco product ban
- Reduced harm
- Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
- Table 1 Number of Adult Smokers by Gender 2018-2023
MARKET DATA
- Table 2 Sales of Tobacco by Category: Volume 2018-2023
- Table 3 Sales of Tobacco by Category: Value 2018-2023
- Table 4 Sales of Tobacco by Category: % Volume Growth 2018-2023
- Table 5 Sales of Tobacco by Category: % Value Growth 2018-2023
- Table 6 Forecast Sales of Tobacco by Category: Volume 2023-2028
- Table 7 Forecast Sales of Tobacco by Category: Value 2023-2028
- Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2023-2028
- Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
- Summary 2 Research Sources
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Premiumisation helps maintain value growth for cigars and cigarillos
- Fine cut tobacco shows resilience, while declines for pipe tobacco ease following strong drop in 2022
- Diverse brand positioning creates fragmented competitive landscape
PROSPECTS AND OPPORTUNITIES
- More positive outlook for pipe tobacco due to reversal of pack size legislation
- Cigars and cigarillos set to continue appealing to narrow consumer base
- Fine cut tobacco to benefit from low prices and premiumisation but may face challenges from cannabis
CATEGORY DATA
- Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
- Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
- Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
- Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023
- Table 14 Sales of Cigars by Size: % Volume 2018-2023
- Table 15 Sales of Cigarillos by Price Platform 2018-2023
- Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2019-2023
- Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2020-2023
- Table 18 NBO Company Shares of Cigars: % Volume 2019-2023
- Table 19 LBN Brand Shares of Cigars: % Volume 2020-2023
- Table 20 NBO Company Shares of Cigarillos: % Volume 2019-2023
- Table 21 LBN Brand Shares of Cigarillos: % Volume 2020-2023
- Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2019-2023
- Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2020-2023
- Table 24 NBO Company Shares of Pipe Tobacco: % Volume 2019-2023
- Table 25 LBN Brand Shares of Pipe Tobacco: % Volume 2020-2023
- Table 26 NBO Company Shares of Fine Cut Tobacco: % Volume 2019-2023
- Table 27 LBN Brand Shares of Fine Cut Tobacco: % Volume 2020-2023
- Table 28 Distribution of Cigars and Cigarillos by Format: % Volume 2018-2023
- Table 29 Distribution of Smoking Tobacco by Format: % Volume 2018-2023
- Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2023-2028
- Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2023-2028
- Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2023-2028
- Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2023-2028
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Closed system single use reaches its peak
- Negative image intensifies in Germany
- Inflation exerts pressure on heated tobacco products
PROSPECTS AND OPPORTUNITIES
- E-vapour products to remain under pressure
- Possible flavour ban could hamper stronger e-liquid sales
- Ploom X enters local market to expand heated tobacco offer
CATEGORY INDICATORS
- Table 34 Number of Adult Vapers 2018-2023
CATEGORY DATA
- Table 35 Sales of Smokeless Tobacco by Category: Volume 2018-2023
- Table 36 Sales of Smokeless Tobacco by Category: % Volume Growth 2018-2023
- Table 37 Sales of E-Vapour Products by Category: Volume 2018-2023
- Table 38 Sales of E-Vapour Products by Category: % Volume Growth 2018-2023
- Table 39 Sales of Tobacco Heating Devices: Volume 2018-2023
- Table 40 Sales of Tobacco Heating Devices: % Volume Growth 2018-2023
- Table 41 Sales of Heated Tobacco: Volume 2018-2023
- Table 42 Sales of Heated Tobacco: % Volume Growth 2018-2023
- Table 43 Sales of Tobacco Free Oral Nicotine: Volume 2018-2023
- Table 44 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2018-2023
- Table 45 Sales of Tobacco Free Oral Nicotine by Category: Value 2018-2023
- Table 46 Sales of Tobacco Free Oral Nicotine: % Value Growth 2018-2023
- Table 47 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
- Table 48 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023
- Table 49 Sales of E-Liquids by Nicotene Strength: % Value 2020-2023
- Table 50 NBO Company Shares of Smokeless Tobacco: % Volume 2019-2023
- Table 51 LBN Brand Shares of Smokeless Tobacco: % Volume 2020-2023
- Table 52 NBO Company Shares of E-Vapour Products: % Value 2019-2023
- Table 53 LBN Brand Shares of E-Vapour Products: % Value 2020-2023
- Table 54 NBO Company Shares of Tobacco Heating Devices: % Volume 2019-2023
- Table 55 LBN Brand Shares of Tobacco Heating Devices: % Volume 2020-2023
- Table 56 NBO Company Shares of Heated Tobacco: % Volume 2019-2023
- Table 57 LBN Brand Shares of Heated Tobacco: % Volume 2020-2023
- Table 58 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2019-2023
- Table 59 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2020-2023
- Table 60 Distribution of Smokeless Tobacco by Format: % Volume 2018-2023
- Table 61 Distribution of E-Vapour Products by Format: % Value 2018-2023
- Table 62 Distribution of Tobacco Heating Devices by Format: % Volume 2018-2023
- Table 63 Distribution of Heated Tobacco by Format: % Volume 2018-2023
- Table 64 Forecast Sales of Smokeless Tobacco by Category: Volume 2023-2028
- Table 65 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2023-2028
- Table 66 Forecast Sales of E-Vapour Products by Category: Volume 2023-2028
- Table 67 Forecast Sales of E-Vapour Products by Category: % Volume Growth 2023-2028
- Table 68 Forecast Sales of Tobacco Heating Devices: Volume 2023-2028
- Table 69 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2023-2028
- Table 70 Forecast Sales of Heated Tobacco: Volume 2023-2028
- Table 71 Forecast Sales of Heated Tobacco: % Volume Growth 2023-2028
- Table 72 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2023-2028
- Table 73 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2023-2028
- Table 74 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2023-2028
- Table 75 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2023-2028
- Table 76 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2023-2028
- Table 77 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2023-2028
CIGARETTES IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Continual decline in volume sales but value sales rise in 2023
- Limited product innovation amid challenges
- Trading down apparent in cigarettes but premium brands report stable sales
PROSPECTS AND OPPORTUNITIES
- Relatively moderate decline in smoking prevalence over forecast period
- Shift towards reduced risk products not fully supported by legislation
- Low prices and sustainability attributes expected to become more prominent
TAXATION AND PRICING
- Taxation rates
- Table 78 Taxation and Duty Levies 2018-2023
- Average cigarette pack price breakdown
- Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
- Table 79 Sales of Cigarettes: Volume 2018-2023
- Table 80 Sales of Cigarettes by Category: Value 2018-2023
- Table 81 Sales of Cigarettes: % Volume Growth 2018-2023
- Table 82 Sales of Cigarettes by Category: % Value Growth 2018-2023
- Table 83 Sales of Cigarettes by Blend: % Volume 2018-2023
- Table 84 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
- Table 85 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
- Table 86 Sales of Cigarettes by Pack Size: % Volume 2018-2023
- Table 87 Sales of Cigarettes by Price Band: % Volume 2018-2023
- Table 88 NBO Company Shares of Cigarettes: % Volume 2019-2023
- Table 89 LBN Brand Shares of Cigarettes: % Volume 2020-2023
- Table 90 Sales of Cigarettes by Distribution Format: % Volume 2018-2023
- Table 91 Illicit Trade Estimate of Cigarettes: Volume 2018-2023
- Table 92 Forecast Sales of Cigarettes: Volume 2023-2028
- Table 93 Forecast Sales of Cigarettes by Category: Value 2023-2028
- Table 94 Forecast Sales of Cigarettes: % Volume Growth 2023-2028
- Table 95 Forecast Sales of Cigarettes by Category: % Value Growth 2023-2028
- Table 96 Forecast Sales of Cigarettes by Blend: % Volume 2023-2028
- Table 97 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2023-2028
- Table 98 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2023-2028
- Table 99 Forecast Sales of Cigarettes by Pack Size: % Volume 2023-2028
- Table 100 Forecast Sales of Cigarettes by Price Band: % Volume 2023-2028
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