PUBLISHER: Euromonitor International | PRODUCT CODE: 1523869
PUBLISHER: Euromonitor International | PRODUCT CODE: 1523869
A modest decline in total volume sales of spirits in Germany was evident in 2023, as the small gains via on-trade driven by the continued post-pandemic recovery failed to offset the drop in demand through the off-trade channel. Spirits are increasingly undermined by competition from RTDs, which not only offer greater convenience but are also more aligned with the longer-term trend towards moderate alcohol consumption among young adults. Despite recording a small decline in 2023 as the German eco...
Euromonitor International's Spirits in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Brandy and Cognac, Liqueurs, Non Alcoholic Spirits, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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