Where Consumers Shop for Alcoholic Drinks

A fall in volumes in 2023 suggests an end to post-pandemic momentum in alcoholic drinks. On-trade recovery has stalled, hampered by the impact of sustained cost of living pressures in addition to existing behavioural change. Distribution patterns also reflect rising demand for value for money. E-commerce growth has decelerated considerably even though online sales remain limited, but at the same time, digital transformation is becoming unmistakably evident across the industry.

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• Euromonitor International's Where Consumers Shop for Alcoholic Drinks global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
• Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
• Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.