Oral Care in Germany

Description

Oral care saw small value and volume growth in Germany in 2023, supported by baseline demand for daily oral hygiene products. Toothpaste is strongly supported in this sense in a volume capacity, while tooth whiteners was seeing the strongest value growth in 2023. That said, this latter element is more attributed to high prices supporting value over volume, as volume in tooth whiteners remains in a marginal negative-digit volume slump. Overall, consumers are noted to have been minimising their sp...

Euromonitor International's Oral Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Oral Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Product Code: CTDEoh

List Of Contents And Tables

KEY DATA FINDINGS

2023 DEVELOPMENTS

Baseline demand drives small sales in oral care
Global giants maintain their leads, while there remains room for smaller brands to emerge in specialist areas
Omnichannel purchasing patterns noted in oral care

PROSPECTS AND OPPORTUNITIES

Sustainability trends expected to become more prominent in oral care
Personalisation will help prevent many oral care issues and boost sales of specialised products
Could e-commerce outpace health and beauty specialists?

CATEGORY DATA

Table 1 Sales of Oral Care by Category: Value 2018-2023
Table 2 Sales of Oral Care by Category: % Value Growth 2018-2023
Table 3 Sales of Toothbrushes by Category: Value 2018-2023
Table 4 Sales of Toothbrushes by Category: % Value Growth 2018-2023
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2019-2023
Table 6 NBO Company Shares of Oral Care: % Value 2019-2023
Table 7 LBN Brand Shares of Oral Care: % Value 2020-2023
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2020-2023
Table 9 LBN Brand Shares of Toothpaste: % Value 2020-2023
Table 10 Forecast Sales of Oral Care by Category: Value 2023-2028
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028
Table 12 Forecast Sales of Toothbrushes by Category: Value 2023-2028
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028

BEAUTY AND PERSONAL CARE IN GERMANY

EXECUTIVE SUMMARY

Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources