Deodorants in Germany

Description

Deodorants showed solid growth in Germany in 2023, in both value and volume terms. While the stronger value growth is being driven by high unit prices, volume demand comes from a strong base. This is being driven by consumers' return to active, out-of-home, social activities, where they come into close contact with other people. Added to which, the hot weather is also contributing to demand, as deodorant is more in-demand during weather periods when people perspire more. Social media also plays...

Euromonitor International's Deodorants in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Deodorants market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Product Code: CTDEde

List Of Contents And Tables

KEY DATA FINDINGS

2023 DEVELOPMENTS

Active lifestyles, hot weather and a focus on hygiene drive strong growth
Deodorant roll-ons leads the category with high double-digit growth in 2023
Unilever maintains lead, yet faces rising competition from Beiersdorf

PROSPECTS AND OPPORTUNITIES

Deodorants set to maintain stable baseline demand
Innovation, natural trends, and "skinification" set to drive future growth
Strong competition between the two leading players expected to continue

CATEGORY DATA

Table 1 Sales of Deodorants by Category: Value 2018-2023
Table 2 Sales of Deodorants by Category: % Value Growth 2018-2023
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2018-2023
Table 4 NBO Company Shares of Deodorants: % Value 2019-2023
Table 5 LBN Brand Shares of Deodorants: % Value 2020-2023
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2020-2023
Table 7 Forecast Sales of Deodorants by Category: Value 2023-2028
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028

BEAUTY AND PERSONAL CARE IN GERMANY

EXECUTIVE SUMMARY

Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources