Beauty and Personal Care in India

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Beauty and personal care in 2023: The big picture
• 2023 key trends
• Competitive landscape
• Retailing developments
• What next for beauty and personal care?

MARKET DATA

• Table 1 Sales of Beauty and Personal Care by Category: Value 2018-2023
• Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
• Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
• Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
• Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
• Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
• Table 7 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
• Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
• Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
• Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

• Summary 1 Research Sources

MASS BEAUTY AND PERSONAL CARE IN INDIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Strong growth for mass beauty and personal care, fuelled by colour cosmetics and sun care
• Multi-benefit products fuel consumer interest in the mass segment
• Miniature product packs gain popularity amongst mass beauty consumers

PROSPECTS AND OPPORTUNITIES

• Mass brands set to prioritise innovation and premiumisation in the forecast period
• Mass retailers in India set to explore beauty with expanded private label offerings
• An omnichannel approach will continue to strengthen the distribution network for mass beauty and personal care brands

CATEGORY DATA

• Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
• Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
• Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2019-2023
• Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2020-2023
• Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2023-2028
• Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2023-2028

PREMIUM BEAUTY AND PERSONAL CARE IN INDIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Premium beauty and personal care sees double-digit growth, surpassing growth in the mass segment in India
• Retail e-commerce fuels the capitalisation of international premium brands in India
• Estee Lauder Cos Inc strengthens its position in premium beauty and personal care

PROSPECTS AND OPPORTUNITIES

• India's promising economic landscape expected to boost sales in premium beauty and personal care
• Instrumental impact of social media will continue to increase penetration of premium beauty and personal care products in India
• Small luxuries will facilitate demand for premium beauty and personal care products in the forecast period

CATEGORY DATA

• Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
• Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
• Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2019-2023
• Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2020-2023
• Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2023-2028
• Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2023-2028

BABY AND CHILD-SPECIFIC PRODUCTS IN INDIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Baby and child-specific products continues to see growth despite the slowdown in the birth rate
• Johnson & Johnson (India) retains its leading position, and prioritises ingredient transparency
• Natural and clean beauty claims continue to have significant importance amongst parents

PROSPECTS AND OPPORTUNITIES

• Growing number of dual-income households set to boost sales of baby and child-specific products
• Expansion of D2C brands into the category to drive growth in the forecast period
• Baby and child-specific sun care holds potential for brands to expand their offerings

CATEGORY DATA

• Table 23 Sales of Baby and Child-specific Products by Category: Value 2018-2023
• Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
• Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
• Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023
• Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023
• Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2020-2023
• Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023
• Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023
• Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028
• Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028
• Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028

BATH AND SHOWER IN INDIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Bath and shower records mid-single digit value growth in 2023, driven by increases for body wash/shower gel and intimate washes
• Surge in popularity of skin care-infused bath and shower products as the focus shifts beyond cleansing
• Hindustan Unilever continues to lead bath and shower with flagship brands

PROSPECTS AND OPPORTUNITIES

• While bar soap is set to show a muted increase, the popularity of body wash/shower gel will drive growth in the forecast period
• Digital marketing and social media will continue to be crucial in capturing the attention of younger consumers
• Premiumisation to differentiate bath and shower brands in India

CATEGORY DATA

• Table 34 Sales of Bath and Shower by Category: Value 2018-2023
• Table 35 Sales of Bath and Shower by Category: % Value Growth 2018-2023
• Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
• Table 37 NBO Company Shares of Bath and Shower: % Value 2019-2023
• Table 38 LBN Brand Shares of Bath and Shower: % Value 2020-2023
• Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023
• Table 40 Forecast Sales of Bath and Shower by Category: Value 2023-2028
• Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028
• Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028

COLOUR COSMETICS IN INDIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Consumers' emphasis on beauty fuels growth in colour cosmetics, propelled by traction of hydrating claim
• Multipurpose and innovative product launches by mass brands attract Indian consumers
• India's large teen population offers new opportunities for colour cosmetics brands

PROSPECTS AND OPPORTUNITIES

• Promising economic landscape will continue to attract international premium brands to India
• Omnichannel strategies will fuel the growth of colour cosmetics in India
• Premiumisation will fuel future growth and promote sales progression

CATEGORY DATA

• Table 43 Sales of Colour Cosmetics by Category: Value 2018-2023
• Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
• Table 45 NBO Company Shares of Colour Cosmetics: % Value 2019-2023
• Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023
• Table 47 LBN Brand Shares of Eye Make-up: % Value 2020-2023
• Table 48 LBN Brand Shares of Facial Make-up: % Value 2020-2023
• Table 49 LBN Brand Shares of Lip Products: % Value 2020-2023
• Table 50 LBN Brand Shares of Nail Products: % Value 2020-2023
• Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023
• Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028
• Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028

DEODORANTS IN INDIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Deodorants shows healthy growth owing to sports and outdoor activities
• Deodorant roll-ons is gaining prominence as brands expand their personal care portfolios
• Vini Cosmetics continues to lead deodorants with its brand Fogg

PROSPECTS AND OPPORTUNITIES

• Body mists expected to grow as consumers embrace lighter, more refreshing fragrances for daily usage
• Ingredient conscious-consumers set to look for clean ingredients in deodorants
• Deodorants anticipated to face strong competition from mass fragrances in the forecast period

CATEGORY DATA

• Table 54 Sales of Deodorants by Category: Value 2018-2023
• Table 55 Sales of Deodorants by Category: % Value Growth 2018-2023
• Table 56 Sales of Deodorants by Premium vs Mass: % Value 2018-2023
• Table 57 NBO Company Shares of Deodorants: % Value 2019-2023
• Table 58 LBN Brand Shares of Deodorants: % Value 2020-2023
• Table 59 LBN Brand Shares of Premium Deodorants: % Value 2020-2023
• Table 60 Forecast Sales of Deodorants by Category: Value 2023-2028
• Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028
• Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028

DEPILATORIES IN INDIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• In 2023 depilatories sees significant growth, recovering from the effects of the pandemic
• New products and formats for painless hair removal on the rise
• Reckitt Benckiser continues to lead depilatories with its Veet brand

PROSPECTS AND OPPORTUNITIES

• Companies set to focus on raising awareness to expand the consumer base
• Depilatories will continue to face competition from salons, at-home salon services, and laser hair treatments
• Opportunity for feminine hygiene brands to enter depilatories to create an
• ecosystem

CATEGORY DATA

• Table 63 Sales of Depilatories by Category: Value 2018-2023
• Table 64 Sales of Depilatories by Category: % Value Growth 2018-2023
• Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2019-2023
• Table 66 NBO Company Shares of Depilatories: % Value 2019-2023
• Table 67 LBN Brand Shares of Depilatories: % Value 2020-2023
• Table 68 Forecast Sales of Depilatories by Category: Value 2023-2028
• Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028

FRAGRANCES IN INDIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Fragrances in India showcases double-digit growth, fuelled by increased usage occasions
• Premium women's fragrances remains the best-performing category in 2023
• Miniature fragrances gain popularity across the mass and premium segments

PROSPECTS AND OPPORTUNITIES

• Availability and accessibility of premium brands set to drive growth
• Impulse purchases via hyperlocal platforms to accentuate growth for mass fragrances
• Emerging trends in fragrance consumption to drive growth in the forecast period

CATEGORY DATA

• Table 70 Sales of Fragrances by Category: Value 2018-2023
• Table 71 Sales of Fragrances by Category: % Value Growth 2018-2023
• Table 72 NBO Company Shares of Fragrances: % Value 2019-2023
• Table 73 LBN Brand Shares of Fragrances: % Value 2020-2023
• Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023
• Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023
• Table 76 Forecast Sales of Fragrances by Category: Value 2023-2028
• Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028

HAIR CARE IN INDIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Salon professional hair care maintains the fastest growth in 2023
• Innovation in colourants attracts younger consumers to the category
• Hair care brands extend their portfolios to cater to India's diverse hair textures and needs

PROSPECTS AND OPPORTUNITIES

• Clean formulations in hair care will continue to be important for ingredient-conscious consumers
• Bond repair likely to be an important part of hair care in the forecast period
• Demand for hair growth products set to surge as environmental and lifestyle challenges persist in India

CATEGORY DATA

• Table 78 Sales of Hair Care by Category: Value 2018-2023
• Table 79 Sales of Hair Care by Category: % Value Growth 2018-2023
• Table 80 Sales of Hair Care by Premium vs Mass: % Value 2018-2023
• Table 81 NBO Company Shares of Hair Care: % Value 2019-2023
• Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023
• Table 83 LBN Brand Shares of Hair Care: % Value 2020-2023
• Table 84 LBN Brand Shares of Colourants: % Value 2020-2023
• Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023
• Table 86 LBN Brand Shares of Styling Agents: % Value 2020-2023
• Table 87 LBN Brand Shares of Premium Hair Care: % Value 2020-2023
• Table 88 Forecast Sales of Hair Care by Category: Value 2023-2028
• Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028
• Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028

MEN'S GROOMING IN INDIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Growth continues in men's grooming as men focus on their appearance and grooming
• Premiumisation in men's skin care and hair care drives growth
• The rise of D2C brands is transforming men's grooming

PROSPECTS AND OPPORTUNITIES

• Digital engagement and e-commerce set to drive growth in men's grooming in India
• Innovative products beyond beard grooming to attract both Gen Z and Millennial men
• Hydrating claim will continue to be popular in men's skin care in the forecast period

CATEGORY DATA

• Table 91 Sales of Men's Grooming by Category: Value 2018-2023
• Table 92 Sales of Men's Grooming by Category: % Value Growth 2018-2023
• Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023
• Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023
• Table 95 NBO Company Shares of Men's Grooming: % Value 2019-2023
• Table 96 LBN Brand Shares of Men's Grooming: % Value 2020-2023
• Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023
• Table 98 Forecast Sales of Men's Grooming by Category: Value 2023-2028
• Table 99 Forecast Sales of Men's Grooming by Category: % Value Growth 2023-2028

ORAL CARE IN INDIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Oral care sees solid single-digit value growth in 2023
• Teeth whitening claims continue to appeal to Indian consumers
• Colgate continues to lead oral care in India

PROSPECTS AND OPPORTUNITIES

• Low per capita consumption paves the way for expansion in oral care
• Urban consumers to prioritise functionality and efficacy amidst rising disposable incomes
• Retail offline will continue to be the dominant sales channel for oral care products in India

CATEGORY DATA

• Table 100 Sales of Oral Care by Category: Value 2018-2023
• Table 101 Sales of Oral Care by Category: % Value Growth 2018-2023
• Table 102 Sales of Toothbrushes by Category: Value 2018-2023
• Table 103 Sales of Toothbrushes by Category: % Value Growth 2018-2023
• Table 104 Sales of Toothpaste by Type: % Value Breakdown 2019-2023
• Table 105 NBO Company Shares of Oral Care: % Value 2019-2023
• Table 106 LBN Brand Shares of Oral Care: % Value 2020-2023
• Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2020-2023
• Table 108 LBN Brand Shares of Toothpaste: % Value 2020-2023
• Table 109 Forecast Sales of Oral Care by Category: Value 2023-2028
• Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028
• Table 111 Forecast Sales of Toothbrushes by Category: Value 2023-2028
• Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028

SKIN CARE IN INDIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Ingredient transparency and targeted formulations propel growth in skin care
• The competition intensifies in skin care
• Growing emphasis on moisture drives demand for hydrating skin care solutions

PROSPECTS AND OPPORTUNITIES

• Rising preference for minimalistic skin care to reshape consumers' skin care routine in India
• E-commerce beauty platforms set to drive growth and engagement for skin care
• Rising demand for premium skin care to drive value growth for the category

CATEGORY DATA

• Table 113 Sales of Skin Care by Category: Value 2018-2023
• Table 114 Sales of Skin Care by Category: % Value Growth 2018-2023
• Table 115 NBO Company Shares of Skin Care: % Value 2019-2023
• Table 116 LBN Brand Shares of Skin Care: % Value 2020-2023
• Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2020-2023
• Table 118 LBN Brand Shares of Anti-agers: % Value 2020-2023
• Table 119 LBN Brand Shares of Firming Body Care: % Value 2020-2023
• Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2020-2023
• Table 121 LBN Brand Shares of Premium Skin Care: % Value 2020-2023
• Table 122 Forecast Sales of Skin Care by Category: Value 2023-2028
• Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028

SUN CARE IN INDIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Sun care maintains double-digit value growth in 2023, on the back of the extended summer
• Diverse formats facilitate the adoption of sun protection amongst Indian consumers
• The competition intensifies in sun care in India

PROSPECTS AND OPPORTUNITIES

• Growing consumer awareness set to increase the penetration of sun care
• Sun protection products with skin care or cosmetic properties likely to generate demand amongst consumers
• Retail e-commerce will drive growth in sun care in India

CATEGORY DATA

• Table 124 Sales of Sun Care by Category: Value 2018-2023
• Table 125 Sales of Sun Care by Category: % Value Growth 2018-2023
• Table 126 NBO Company Shares of Sun Care: % Value 2019-2023
• Table 127 LBN Brand Shares of Sun Care: % Value 2020-2023
• Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2020-2023
• Table 129 Forecast Sales of Sun Care by Category: Value 2023-2028
• Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2023-2028