Consumer Electronics in China

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer electronics in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• What next for consumer electronics?

MARKET DATA

• Table 1 Sales of Consumer Electronics by Category: Volume 2019-2024
• Table 2 Sales of Consumer Electronics by Category: Value 2019-2024
• Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
• Table 4 Sales of Consumer Electronics by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Consumer Electronics: % Volume 2020-2024
• Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2021-2024
• Table 7 Distribution of Consumer Electronics by Channel: % Volume 2019-2024
• Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2024-2029
• Table 9 Forecast Sales of Consumer Electronics by Category: Value 2024-2029
• Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2024-2029
• Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

COMPUTERS AND PERIPHERALS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• As product lifecycles have not yet ended, both business and retail computers witness volume declines
• In retail, volume growth of tablets slows due to a lack of innovation, and the product lifecycle
• Printers experiences another year of notable decline, driven by paperless operations

PROSPECTS AND OPPORTUNITIES

• The rise of high-performance computers
• AIPC (Artificial Intelligence Personal Computer) has the potential to drive sales of computers in the future
• Decline in monitors set to slow as prices fall and technology advances

CATEGORY DATA

• Table 12 Sales of Computers and Peripherals by Category: Volume 2019-2024
• Table 13 Sales of Computers and Peripherals by Category: Value 2019-2024
• Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
• Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
• Table 16 Sales of Computers by Category: Business Volume 2019-2024
• Table 17 Sales of Computers by Category: Business Value MSP 2019-2024
• Table 18 Sales of Computers by Category: Business Volume Growth 2019-2024
• Table 19 Sales of Computers by Category: Business Value MSP Growth 2019-2024
• Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2020-2024
• Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2021-2024
• Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2019-2024
• Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2024-2029
• Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2024-2029
• Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2024-2029
• Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2024-2029
• Table 27 Forecast Sales of Computers by Category: Business Volume 2024-2029
• Table 28 Forecast Sales of Computers by Category: Business Value MSP 2024-2029
• Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2024-2029
• Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2024-2029

IN-CAR ENTERTAINMENT IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Demand for aftermarket in-car entertainment continues to fall
• Increasing competition and rising unit prices for in-dash media players and in-car speakers
• In-car navigation on a constant declining trend

PROSPECTS AND OPPORTUNITIES

• Targeting owners of older second-hand cars for retrofitting could offer opportunities
• In-car entertainment manufacturers will aim to update and specialise their products for aftermarket sales

CATEGORY DATA

• Table 31 Sales of In-Car Entertainment by Category: Volume 2019-2024
• Table 32 Sales of In-Car Entertainment by Category: Value 2019-2024
• Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
• Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2019-2024
• Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2020-2024
• Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2021-2024
• Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2019-2024
• Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2024-2029
• Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2024-2029
• Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2024-2029
• Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2024-2029

HOME AUDIO AND CINEMA IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Declines in home audio and cinema continue in 2024
• The competitive landscape of home audio and cinema remains stable in 2024

PROSPECTS AND OPPORTUNITIES

• Increasing popularity of smart home and new technologies offer opportunities for the development of home audio and cinema
• A retro trend is emerging in home audio and cinema in China

CATEGORY DATA

• Table 42 Sales of Home Audio and Cinema by Category: Volume 2019-2024
• Table 43 Sales of Home Audio and Cinema by Category: Value 2019-2024
• Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
• Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024
• Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2020-2024
• Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2021-2024
• Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2020-2024
• Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2024-2029
• Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2024-2029
• Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2024-2029
• Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2024-2029

HOME VIDEO IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Volume sales of televisions have been declining for several consecutive years
• Televisions are becoming increasingly refined in terms of functionality
• OLED TVs attract higher-income consumers due to picture quality

PROSPECTS AND OPPORTUNITIES

• The development of high-end televisions in China set to improve, with mini LED TVs expected to become more popular
• Gaming TVs expected to see fast growth
• Televisions might face challenges due to the increasing popularity of alternative ways of viewing

CATEGORY DATA

• Table 53 Sales of Home Video by Category: Volume 2019-2024
• Table 54 Sales of Home Video by Category: Value 2019-2024
• Table 55 Sales of Home Video by Category: % Volume Growth 2019-2024
• Table 56 Sales of Home Video by Category: % Value Growth 2019-2024
• Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
• Table 58 NBO Company Shares of Home Video: % Volume 2020-2024
• Table 59 LBN Brand Shares of Home Video: % Volume 2021-2024
• Table 60 Distribution of Home Video by Channel: % Volume 2019-2024
• Table 61 Forecast Sales of Home Video by Category: Volume 2024-2029
• Table 62 Forecast Sales of Home Video by Category: Value 2024-2029
• Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2024-2029
• Table 64 Forecast Sales of Home Video by Category: % Value Growth 2024-2029
• Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2024-2029

IMAGING DEVICES IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Despite supply constraints, volume sales of imaging devices see only a moderate decline
• Sustained strong demand for mirrorless cameras results in increasing unit prices and technological advances
• Cost-effectiveness has become key to winning the favour of consumers in digital camcorders

PROSPECTS AND OPPORTUNITIES

• Competition from smartphones will limit the growth potential of digital cameras
• Segmentation set to help players minimise the decline of digital cameras

CATEGORY DATA

• Table 66 Sales of Imaging Devices by Category: Volume 2019-2024
• Table 67 Sales of Imaging Devices by Category: Value 2019-2024
• Table 68 Sales of Imaging Devices by Category: % Volume Growth 2019-2024
• Table 69 Sales of Imaging Devices by Category: % Value Growth 2019-2024
• Table 70 NBO Company Shares of Imaging Devices: % Volume 2020-2024
• Table 71 LBN Brand Shares of Imaging Devices: % Volume 2021-2024
• Table 72 Distribution of Imaging Devices by Channel: % Volume 2019-2024
• Table 73 Forecast Sales of Imaging Devices by Category: Volume 2024-2029
• Table 74 Forecast Sales of Imaging Devices by Category: Value 2024-2029
• Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2024-2029
• Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2024-2029

PORTABLE PLAYERS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Value sales of portable players maintain low single-digit growth, primarily driven by wireless speakers
• Smart wireless speakers have become mainstream, taking share from regular wireless speakers

PROSPECTS AND OPPORTUNITIES

• In wireless speakers, consumer demands in terms of audio performance and design are expected to rise
• E-readers is declining, and dominated by domestic brands, prompting Kindle's exit

CATEGORY DATA

• Table 77 Sales of Portable Players by Category: Volume 2019-2024
• Table 78 Sales of Portable Players by Category: Value 2019-2024
• Table 79 Sales of Portable Players by Category: % Volume Growth 2019-2024
• Table 80 Sales of Portable Players by Category: % Value Growth 2019-2024
• Table 81 NBO Company Shares of Portable Players: % Volume 2020-2024
• Table 82 LBN Brand Shares of Portable Players: % Volume 2021-2024
• Table 83 Distribution of Portable Players by Channel: % Volume 2019-2024
• Table 84 Forecast Sales of Portable Players by Category: Volume 2024-2029
• Table 85 Forecast Sales of Portable Players by Category: Value 2024-2029
• Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2024-2029
• Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2024-2029

MOBILE PHONES IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Volume sales of mobile phones rise for the first time since 2021
• Rebounding Huawei will fill the gap in smartphones created by itself
• Curtain call of feature phones is about to reach its end

PROSPECTS AND OPPORTUNITIES

• More foldable screen smartphone models with bigger screens and lower prices
• What is an AI phone?

CATEGORY DATA

• Table 88 Sales of Mobile Phones by Category: Volume 2019-2024
• Table 89 Sales of Mobile Phones by Category: Value 2019-2024
• Table 90 Sales of Mobile Phones by Category: % Volume Growth 2019-2024
• Table 91 Sales of Mobile Phones by Category: % Value Growth 2019-2024
• Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2021-2024
• Table 93 NBO Company Shares of Mobile Phones: % Volume 2020-2024
• Table 94 LBN Brand Shares of Mobile Phones: % Volume 2021-2024
• Table 95 Distribution of Mobile Phones by Channel: % Volume 2019-2024
• Table 96 Forecast Sales of Mobile Phones by Category: Volume 2024-2029
• Table 97 Forecast Sales of Mobile Phones by Category: Value 2024-2029
• Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2024-2029
• Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2024-2029
• Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2024-2029

WEARABLE ELECTRONICS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Negligible decline for wearable electronics due to cautious consumers and decline of activity wearables
• Health tracking features remain the focus of consumers
• Top players hold steady in smart wearables

PROSPECTS AND OPPORTUNITIES

• Activity wearables knocked out of the competition by smart wearables
• Rising retail prices and the premiumisation of wearable electronics
• Redefinition of wearable electronics by AI

CATEGORY DATA

• Table 101 Sales of Wearable Electronics by Category: Volume 2019-2024
• Table 102 Sales of Wearable Electronics by Category: Value 2019-2024
• Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
• Table 104 Sales of Wearable Electronics by Category: % Value Growth 2019-2024
• Table 105 NBO Company Shares of Wearable Electronics: % Volume 2020-2024
• Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2021-2024
• Table 107 Distribution of Wearable Electronics by Channel: % Volume 2019-2024
• Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2024-2029
• Table 109 Forecast Sales of Wearable Electronics by Category: Value 2024-2029
• Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2024-2029
• Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2024-2029

HEADPHONES IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growth in headphones remains solid thanks to the surge of Open Wireless Stereo (OWS) earbuds
• AirPods stays ahead, but faces challenges from local brands
• The competitive landscape is becoming more complex due to the rise of OWS earbuds

PROSPECTS AND OPPORTUNITIES

• Headphones will adapt to more diverse scenarios due to the emerging concept of "second headphones"
• Acoustic effect matters, but so does ear wellness
• "AI+headphones" strategy taken by both established brands and newcomers

CATEGORY DATA

• Table 112 Sales of Headphones by Category: Volume 2019-2024
• Table 113 Sales of Headphones by Category: Value 2019-2024
• Table 114 Sales of Headphones by Category: % Volume Growth 2019-2024
• Table 115 Sales of Headphones by Category: % Value Growth 2019-2024
• Table 116 NBO Company Shares of Headphones: % Volume 2020-2024
• Table 117 LBN Brand Shares of Headphones: % Volume 2021-2024
• Table 118 Distribution of Headphones by Channel: % Volume 2019-2024
• Table 119 Forecast Sales of Headphones by Category: Volume 2024-2029
• Table 120 Forecast Sales of Headphones by Category: Value 2024-2029
• Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2024-2029
• Table 122 Forecast Sales of Headphones by Category: % Value Growth 2024-2029