Beer in Thailand

Description

Beer saw volume sales increase in Thailand in 2023. On-trade is considered an important distribution channel for beer in the Thai market. Many brand-sponsored events such as concerts and festivals are held to generate awareness and sales, though this practice was dropped during the pandemic. Beer did not see the same dynamism in online sales replacing on-trade and store-based retail as other product categories because the weight and shipping fee was not considered worth the purchase compared to...

Euromonitor International's Beer in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Beer market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Product Code: ADTHbr

List Of Contents And Tables

KEY DATA FINDINGS

2023 DEVELOPMENTS

Foodservice gains back sales and growth from local consumers and tourism in post-pandemic period
Inflation caused unit price increase
Energy drinks player, Carabao, enters beer market to compete with the major brewers

PROSPECTS AND OPPORTUNITIES

Craft beer driving growth due to consumer preferences and adjustment to law
Health consciousness rising amongst drinkers
Premiumisation as a key driver of beer sales growth in Thailand

CATEGORY BACKGROUND

Lager price band methodology
Summary 1 Lager by Price Band 2023

CATEGORY DATA

Table 1 Sales of Beer by Category: Total Volume 2018-2023
Table 2 Sales of Beer by Category: Total Value 2018-2023
Table 3 Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 4 Sales of Beer by Category: % Total Value Growth 2018-2023
Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
Table 6 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
Table 9 Sales of Beer by Craft vs Standard 2018-2023
Table 10 GBO Company Shares of Beer: % Total Volume 2019-2023
Table 11 NBO Company Shares of Beer: % Total Volume 2019-2023
Table 12 LBN Brand Shares of Beer: % Total Volume 2020-2023
Table 13 Forecast Sales of Beer by Category: Total Volume 2023-2028
Table 14 Forecast Sales of Beer by Category: Total Value 2023-2028
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028

ALCOHOLIC DRINKS IN THAILAND

EXECUTIVE SUMMARY

Alcoholic drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?

MARKET BACKGROUND

Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 17 Number of On-trade Establishments by Type 2018-2023

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2023

OPERATING ENVIRONMENT

Contraband/parallel trade
Duty free
Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023

MARKET DATA

Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
Table 29 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 3 Research Sources