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PUBLISHER: Euromonitor International | PRODUCT CODE: 1511658

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PUBLISHER: Euromonitor International | PRODUCT CODE: 1511658

Alcoholic Drinks in Thailand

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Alcoholic drinks saw volume sales rise in Thailand in 2023. Beer and imported spirits registered a dynamic year, while wine saw growth in the number of imports and cider/perry remained a niche segment. Tourism was a key influence on the development of the alcoholic drinks market in Thailand during the year. Thailand is a popular tourist destination known for its nightlife and entertainment venues and the recovery of the tourism industry following the pandemic had significant implications for the...

Euromonitor International's Alcoholic Drinks in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: ADTH

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Alcoholic drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?

MARKET BACKGROUND

  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 1 Number of On-trade Establishments by Type 2018-2023

TAXATION AND DUTY LEVIES

  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023

OPERATING ENVIRONMENT

  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

  • Outlook

MARKET INDICATORS

  • Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023

MARKET DATA

  • Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 4 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
  • Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
  • Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
  • Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
  • Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
  • Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028

DISCLAIMER

SOURCES

  • Summary 2 Research Sources

BEER IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Foodservice gains back sales and growth from local consumers and tourism in post-pandemic period
  • Inflation caused unit price increase
  • Energy drinks player, Carabao, enters beer market to compete with the major brewers

PROSPECTS AND OPPORTUNITIES

  • Craft beer driving growth due to consumer preferences and adjustment to law
  • Health consciousness rising amongst drinkers
  • Premiumisation as a key driver of beer sales growth in Thailand

CATEGORY BACKGROUND

  • Lager price band methodology
  • Summary 3 Lager by Price Band 2023

CATEGORY DATA

  • Table 18 Sales of Beer by Category: Total Volume 2018-2023
  • Table 19 Sales of Beer by Category: Total Value 2018-2023
  • Table 20 Sales of Beer by Category: % Total Volume Growth 2018-2023
  • Table 21 Sales of Beer by Category: % Total Value Growth 2018-2023
  • Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
  • Table 23 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
  • Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 26 Sales of Beer by Craft vs Standard 2018-2023
  • Table 27 GBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 28 NBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 29 LBN Brand Shares of Beer: % Total Volume 2020-2023
  • Table 30 Forecast Sales of Beer by Category: Total Volume 2023-2028
  • Table 31 Forecast Sales of Beer by Category: Total Value 2023-2028
  • Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
  • Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028

WINE IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Demand for imported wine grows in 2023
  • Channel plays a crucial role in increasing wine purchasing
  • Siam Winery retains lead

PROSPECTS AND OPPORTUNITIES

  • Rising wine consumption over the forecast period
  • Opportunities for imported wine
  • Wine tourism offers another key revenue for wine industry

CATEGORY DATA

  • Table 34 Sales of Wine by Category: Total Volume 2018-2023
  • Table 35 Sales of Wine by Category: Total Value 2018-2023
  • Table 36 Sales of Wine by Category: % Total Volume Growth 2018-2023
  • Table 37 Sales of Wine by Category: % Total Value Growth 2018-2023
  • Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
  • Table 39 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
  • Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 43 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
  • Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
  • Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2020-2023
  • Table 49 GBO Company Shares of Champagne: % Total Volume 2019-2023
  • Table 50 NBO Company Shares of Champagne: % Total Volume 2019-2023
  • Table 51 LBN Brand Shares of Champagne: % Total Volume 2020-2023
  • Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
  • Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
  • Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2020-2023
  • Table 55 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
  • Table 56 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
  • Table 57 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2020-2023
  • Table 58 GBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
  • Table 59 NBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
  • Table 60 LBN Brand Shares of Non-grape Wine: % Total Volume 2020-2023
  • Table 61 Forecast Sales of Wine by Category: Total Volume 2023-2028
  • Table 62 Forecast Sales of Wine by Category: Total Value 2023-2028
  • Table 63 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
  • Table 64 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028

SPIRITS IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Hospitality and tourism help to boost demand for spirits
  • Health and wellness trend exerting a downward pressure on spirits sales
  • Domestic manufacturers dominate

PROSPECTS AND OPPORTUNITIES

  • Craft spirits remain niche
  • Cocktail culture pushes demand for spirits, while new flavoured spirits set to gain consumer attention
  • Ongoing influence of health and wellness trend

CATEGORY BACKGROUND

  • Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
  • Summary 4 Benchmark Brands 2023

CATEGORY DATA

  • Table 65 Sales of Spirits by Category: Total Volume 2018-2023
  • Table 66 Sales of Spirits by Category: Total Value 2018-2023
  • Table 67 Sales of Spirits by Category: % Total Volume Growth 2018-2023
  • Table 68 Sales of Spirits by Category: % Total Value Growth 2018-2023
  • Table 69 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
  • Table 70 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
  • Table 71 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 72 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 73 Sales of Dark Rum by Price Platform: % Total Volume 2018-2023
  • Table 74 Sales of White Rum by Price Platform: % Total Volume 2018-2023
  • Table 75 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2018-2023
  • Table 76 Sales of English Gin by Price Platform: % Total Volume 2018-2023
  • Table 77 Sales of Vodka by Price Platform: % Total Volume 2018-2023
  • Table 78 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2018-2023
  • Table 79 GBO Company Shares of Spirits: % Total Volume 2019-2023
  • Table 80 NBO Company Shares of Spirits: % Total Volume 2019-2023
  • Table 81 LBN Brand Shares of Spirits: % Total Volume 2020-2023
  • Table 82 Forecast Sales of Spirits by Category: Total Volume 2023-2028
  • Table 83 Forecast Sales of Spirits by Category: Total Value 2023-2028
  • Table 84 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
  • Table 85 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028

CIDER/PERRY IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Cider/perry remains challenging for players
  • Tourism boosts demand for premium cider
  • Thai Asia Pacific Brewery retains lead, while Siam Winery looks to build presence in category

PROSPECTS AND OPPORTUNITIES

  • Cider/perry will remain niche as it continues to face challenges over the forecast period
  • Marketing and promotion could be key to growing market size
  • Opportunities to develop new image for cider/perry

CATEGORY DATA

  • Table 86 Sales of Cider/Perry: Total Volume 2018-2023
  • Table 87 Sales of Cider/Perry: Total Value 2018-2023
  • Table 88 Sales of Cider/Perry: % Total Volume Growth 2018-2023
  • Table 89 Sales of Cider/Perry: % Total Value Growth 2018-2023
  • Table 90 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2018-2023
  • Table 91 Sales of Cider/Perry by Off-trade vs On-trade: Value 2018-2023
  • Table 92 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 93 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 94 GBO Company Shares of Cider/Perry: % Total Volume 2019-2023
  • Table 95 NBO Company Shares of Cider/Perry: % Total Volume 2019-2023
  • Table 96 LBN Brand Shares of Cider/Perry: % Total Volume 2020-2023
  • Table 97 Forecast Sales of Cider/Perry: Total Volume 2023-2028
  • Table 98 Forecast Sales of Cider/Perry: Total Value 2023-2028
  • Table 99 Forecast Sales of Cider/Perry: % Total Volume Growth 2023-2028
  • Table 100 Forecast Sales of Cider/Perry: % Total Value Growth 2023-2028

RTDS IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Spy continues to lead the category
  • Wine-based RTDs still have room for new products and new players
  • Increases in unit price

PROSPECTS AND OPPORTUNITIES

  • Imported brands will gain in popularity as people look for new products
  • Healthy lifestyles set to influence development of RTDs
  • Retail remains key channel for RTDs

CATEGORY DATA

  • Table 101 Sales of RTDs by Category: Total Volume 2018-2023
  • Table 102 Sales of RTDs by Category: Total Value 2018-2023
  • Table 103 Sales of RTDs by Category: % Total Volume Growth 2018-2023
  • Table 104 Sales of RTDs by Category: % Total Value Growth 2018-2023
  • Table 105 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
  • Table 106 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
  • Table 107 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 108 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 109 GBO Company Shares of RTDs: % Total Volume 2019-2023
  • Table 110 NBO Company Shares of RTDs: % Total Volume 2019-2023
  • Table 111 LBN Brand Shares of RTDs: % Total Volume 2020-2023
  • Table 112 Forecast Sales of RTDs by Category: Total Volume 2023-2028
  • Table 113 Forecast Sales of RTDs by Category: Total Value 2023-2028
  • Table 114 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
  • Table 115 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028
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Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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