PUBLISHER: Euromonitor International | PRODUCT CODE: 1505795
PUBLISHER: Euromonitor International | PRODUCT CODE: 1505795
Global consumer health sales grew by 2% in constant terms in 2023, with e-commerce cutting into the dominance of offline channels. To defend their market position, offline retailers are seeking growth through diversified business models and geographic expansion. Meanwhile, e-commerce retailers show no signs of slowing their expansion in the health sector. Future consumer behaviour will be reshaped by the broader adoption of health data-driven services, including generative AI.
Euromonitor International's Where Consumers Shop for Consumer Health global briefing examines the size, growth trends and potential opportunities in the Consumer Health market. The strategic analyses include assessing the impacts of changing regulations, research breakthroughs and public health concerns on both the market and leading companies. Consumer attitudes towards the products and their personal healthcare needs are also explored.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Introduction
Industry snapshot
Channel shifts
Retail offline channels
Retail E-commerce channel
Future developments
Key findings